Snickers expands the "You're Not You When You're Hungry" ad campaign into the NFL with new prints ads featuring some comical before and after ads featuring Joe Theismann and Jerome Bettis.
Agency: BBDO New York
Client: Mars
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Associate CD / Copywriter: Matt Herr
Associate CD / Art Director: Justin Bilicki
Retoucher: Steve Lakeman
Art Buyer: Betsy Jablow
Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patrick Willis in a new web film promo. His personal journey to the pinnacle of the NFL required the ability to power through obstacles and a steadfast and unwavering belief in himself. His story is remarkable and inspiring and further proof that with the right stuff inside, great things are possible. #TrustYourPower
I've had a number of people ask about the music in this commercial, it is the work of composer Adam Taylor.
Credits:
Advertising Agency: Saatchi & Saatchi, New York
CCO: Con Williamson
Creative Director: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Director: Eliot Rausch
Agency Producer: Peter Feldman
Production Company: Uber Content
Director: Eliot Rausch
EP: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David
Editorial: Rock, Paper, Scissors
Composer: Adam Taylor
Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”
Creative Credits:
Client: Ford
Title: Built Ford Tough Sales Event Spots
Agency: Team Detroit
Production Company: Brand New School
Director: Jonathan Notaro
Art Director: Kris Wong
Producers: Steiner Kierce, Johnna MacArthur
Flame Artists: Mark French, Greg Cutler
CG Leads: Marcus Stokes, Russ Wootten
3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im
2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken
Tracking: Bogdan Mihajlovic
Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins
Editor: Erik Barnes
Assistant Editor: Sterling Robertson
Storyboards: Max Forward
Colorist: Tom Poole (Company 3)
The fans, coaches, bands, cheerleaders and even mascots are all taking it to the next level as well. "Different Ways In" shows all of the different ways people are “IN” for this historic season...Who’s In?
Creative Credits:
Advertising Agency: W+K, New York, USA
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: Jared White
Copywriter: Will Binder
Executive Producer: Temma Shoaf
Account Team: Brandon Pracht, Mike Welch, Joe Morelli
Production Company: Imperial Woodpecker
Director: Stacy Wall
Director of Photography: Corey Walter
Producer: Andrew Travelstead
Managing Partner: Doug Halbert
Editorial Company: Rock, Paper, Scissors
Editor: Biff Butler
Producer: Melanie Gagliano
VFX Company: The Mill
Colourist: Fergus McCall
2D Lead: Nick Tanner
3D: Wyatt Savarese
2D Assists: Amanda Amalfi
VFX Producers: Rachael Trillo, Jason Barnett
For all you NFL Football fans, here is the new NBC intro/opening commercial video for 2012 Sunday Night Football with Faith Hill. "Waiting All Day for Sunday Night" is set to the original Joan Jett song, "I Hate Myself for Loving You". Brought to by Verizon Wireless of course.
Credits:
2012 NBC Sports © Universal
NFL Sunday Night Football returns tonight, but before Carrie Underwood was chosen to sing the new Sunday Night Football theme song NBC held open auditions to find their new voice. See what happens when stars like Heidi Klum, Howie Mandel, Joan Rivers, Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Jillian Michaels, Billy Bush, Ken Jeong, Mika Brzezinski, and Joe Scarborough take their best shot.
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
Here's a little behind the scenes of Carrie Underwood video shoot of the Sunday Night Football on NBC theme song...
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
Sunday Night Football returns Sunday Sept. 7th. It's not just a game but a rallying point, a tradition, an activity that brings people together.In this heartfelt and emotional promo-series we follow the American family to see how Sunday Night Football is woven into the very fabric of their everyday lives. The #1 show in Prime Time is back...via NBC Sports on YouTube
To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.
Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.
Credits:
Ad Agency: Mullen
