Green Bay Packers' Greg Jennings is the new face of the Old Spice "Believe in your smellf" commercial campaign entitled "Film", Jennings plays frisbee with Rosco the dog on a movie a set and explains how to be the star of your own life.
The "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, and this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way." “Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."
Old Spice is the official deodorant and body wash of the NFL, which means that Denver Broncos wide receiver Wes Welker will be using it on himself during halftime, after a particularly inspired performance during the first half of a football game. But this is Old Spice and Wieden & Kennedy Portland, which means that the ad won't end with just a shot of a superstar football player enjoying his shower after a grueling workout.
The brand continues its "Unnecessary Freshness" campaign with a new crop of ads that are all NFL themed, featuring the same classic jingle format that the brand's Bar Soap advertising introduced earlier this year. The campaign will start off with "Snow Globe" during the NFL opener on Thursday, where new Old Spice Guy Welker will be making his on-field Broncos debut. The brand is also rolling out three other spots, "Coach," "Lizards," and perhaps the best one of the lot, the afore-mentioned "Absent," where Welker emerges fresh from his halftime shower to find that he's been in there a lot longer than planned. Jerod Mayo of the New England Patriots also appears in the spots. via: Creativity-Online
Credits: Advertising Agency: Wieden + Kennedy Portland Creative Director: Jason Bagley, Craig Allen Copywriter: Nathaniel Lawlor AD: Croix Gagnon Producer: Lindsay Reed, Jennifer Fiske ECD: Joe Staples, Susan Hoffman Production Company: Biscuit Filmworks Director: Steve Rogers
A New York Giants fan and a Dallas Cowboy fan rip apart their home in DirecTV's latest ad promoting the NFL Sunday Ticket...Sure, they argue sometimes, but they are just like any other couple really.
If you watched Thursday night's Ravens vs. 49ers preseason football game, you probably noticed the awful on-field advertising any time either team got in the end zone.
According to BizJournals, Toyota is now the "exclusive auto partner" of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone — the area between the 20-yard line and the end zone — at San Francisco's brand new Levi's Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.
Luckily, Toyota's red-zone advertising will show up only on the local, KPIX broadcast of preseason games; it is not a national deal. Still, you have to imagine that this is a glimpse of the future, and one that NFL fans aren't going to be particularly pleased about.
Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".
The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott
Credits: Executive Creative Director: Patrick O'Neill Global Creative Director: Will Hammond Associate Creative Director: Mariota Essery Associate Creative Director: Scott Brown Executive Broadcast Producer: Guia Iacomin Assistant Broadcast Producer: Alicia Portner North American Group Account Director: Mark Hansen Account Director: Nicole Bray Management Supervisor: Jennifer De St Remey Account Supervisor: Sarah Larsen Account Executive: Kyle Webster Assistant Account Executive: Kacy Carter Director of Business Affairs: Linda Daubson Business Affairs Manager: Mimi Hirsch Talent Payments Coordinator: Nora Said Broadcast Traffic: Jerry Neill Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell IMPERIAL WOODPECKER – PRODUCTION COMPANY Director: Stacy Wall Executive Producer / Managing Partner: Doug Halbert Producer: Mary Livingston Production Supervisor: Marlo Verdin EDITORIAL COMPANY — WHITEHOUE POST Editor: Russell Icke Editor: Rick Lawley Editor: Dan Oberle Assistant Editor: James Dierx Assistant Editor: Brandon Porter Producer: Joanna Manning Executive Producer: Sue Dawson VFX – The Mill Executive Producer: Sue Troyan VFX Producer: Sabrina Elizondo Lead Flame: Phil Crowe
Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patrick Willis in a new web film promo. His personal journey to the pinnacle of the NFL required the ability to power through obstacles and a steadfast and unwavering belief in himself. His story is remarkable and inspiring and further proof that with the right stuff inside, great things are possible. #TrustYourPower I've had a number of people ask about the music in this commercial, it is the work of composer Adam Taylor.
Credits: Advertising Agency: Saatchi & Saatchi, New York CCO: Con Williamson Creative Director: Justin Ebert, Alex Lea, Peter Smith Art Director: Nate Ripp Director: Eliot Rausch Agency Producer: Peter Feldman Production Company: Uber Content Director: Eliot Rausch EP: Preston Lee, Phyllis Koenig, Steve Wi Director of Photography: Ed David Editorial: Rock, Paper, Scissors Composer: Adam Taylor
NFL Sunday Night Football returns tonight, but before Carrie Underwood was chosen to sing the new Sunday Night Football theme song NBC held open auditions to find their new voice. See what happens when stars like Heidi Klum, Howie Mandel, Joan Rivers, Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Jillian Michaels, Billy Bush, Ken Jeong, Mika Brzezinski, and Joe Scarborough take their best shot.
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
Here's a little behind the scenes of Carrie Underwood video shoot of the Sunday Night Football on NBC theme song...
Faith Hill's 2012 Sunday Night Football theme song is still wicked awesome, watch it here.
Integrated creative company Brand New School recently completed a national campaign for Ford via Team Detroit to help launch its annual Built Ford Tough Sales Event. Directed by Jonathan Notaro, the series of four commercials is a new take on the auto manufacturer’s popular spots for their best selling line of trucks.
Taking center stage in the campaign is a spot that showcases the versatile lifestyle options of the Ford F-150 with a mix of heavy live action elements and bold animation. Also included are three more animation-focused spots, all of which hit the air during the opening week of the NFL regular season. Taking inspiration from the iconic graphic design work of Saul Bass, these football-centric spots offer a fresh visual approach to this widespread campaign.
“We’re honored to have contributed on this campaign for Ford,” says Brand New School Managing Partner Devin Brook. “The collaboration with Team Detroit was an ideal fit because of the diverse nature of the job, requiring strong live action and design to put a unique spin on this instantly recognizable campaign.”
Creative Credits: Client: Ford Title: Built Ford Tough Sales Event Spots Agency: Team Detroit Production Company: Brand New School Director: Jonathan Notaro Art Director: Kris Wong Producers: Steiner Kierce, Johnna MacArthur Flame Artists: Mark French, Greg Cutler CG Leads: Marcus Stokes, Russ Wootten 3D Animators: Val Sinlao, Mike Cahill, Danka Chiang, Garrett O’Neill, Billy Maloney, Kim Im 2D Animators: Scott Uyeshima, Brian Do, Phil Guthrie, Nhi Vho, Ken Quemuel, Kyle Anderson, Mike Milyavsky, Nate Mulliken Tracking: Bogdan Mihajlovic Designers: Kris Wong, Sakona Kong, Waka Ichinose, Brandon Smith, David Chen, Joel Watkins Editor: Erik Barnes Assistant Editor: Sterling Robertson Storyboards: Max Forward Colorist: Tom Poole (Company 3)
Lowe's Home Improvement celebrates the return of NFL Football with fun new ads created by BBDO New York. The campaign includes 4 spots from the "Make Your Football Self Happy" with commercials entitled: Snack, Thank You, Pep Talk, and Early Start.
Creative Credits: Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Lauren Connolly, Tim Bayne Creative Directors: Molly Adler, Mike Sweeney Art Director / Copywriter: Matt Vescovo Executive Producer: Diane McCann Senior Producer: Melissa Bemis Head of Music Production: Rani Vaz Production Company: Epoch Director: Michael Downing Director of Photography: Toby Irwin Edit House: Mackenzie Cutler Editor: Ian Makenzie Mix: Sound Lounge Mixer: Tommy Jucarone Visual Effects House: The Mill
To welcome Robert Griffin III to Washington, D.C., The Redskins and to celebrate his preseason NFL home opener, adidas is lighting up the names of thousands of passionate football fans on a massive, moving projection of the Redskins quarterback displayed across the Newseum's 74-foot-high marble First Amendment tablet, down the street from the White House.
Fans who joined the conversation on the adidas Football facebook page and shared what "light" gets them on the field will see their name light up within the projected moving image of the Heisman Trophy winner two nights before his Redskins home debut. Three projectors were used to display the 74-foot image of RGIII in action with the lightest football cleats in the game—the adizero 5 Star Mid.
One of the funniest ads to air during the 2013 Super Bowl was the Tide "Miracle Stain" ad. What do you do when a beloved NFL great miraculously graces the world with his presence on the front of your jersey? Soak up your 15 minutes of fame.
Credits: Creative Ad Agency: Saatchi & Saatchi, USA.
Snickers expands the "You're Not You When You're Hungry" ad campaign into the NFL with new prints ads featuring some comical before and after ads featuring Joe Theismann and Jerome Bettis.
Agency: BBDO New York Client: Mars Agency: BBDO New York Chief Creative Officer: David Lubars Senior Creative Director: Gianfranco Arena Senior Creative Director: Peter Kain Associate CD / Copywriter: Matt Herr Associate CD / Art Director: Justin Bilicki Retoucher: Steve Lakeman Art Buyer: Betsy Jablow
Assassin's Creed III TV commercial the music and song "Coming Home" by Skylar Grey and Diddy. The ad premiered September 5th in the opener of the NFL Season during a game between Super Bowl Champion NY Giants and the Dallas Cowboys Assassin's Creed 3 is set be released on October 30 for the Xbox 360 and PS3 (October 31 in Europe), while the PC version will be released on November 20 for the United States and November 23 for the UK. Credits: Trailer and it copyrights/trademarks belong to Ubisoft. Audio track: "Coming Home" Diddy ft. Skylar Grey.
Update: Subway seems to have quickly pulled it's sexy Halloween ad down from YouTube after receiving so much negative publicity.
Via: Laura Stampler @ TIME This new ad reminds you that it's never time to stop dieting
You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.
Thank your lucky thigh gap the sandwich chain, which recent research asserts is just as unhealthy as McDonald’s, is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an actual quote from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.”
Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.
Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”
Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.
Your skinny coworker lunch buddy will be watching you!
Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.
Credits: Creative Ad Agency: 72andSunny
For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game. Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013. For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game. Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada
The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.
In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.
Just in case you plan on deep frying a turkey for your Super Bowl XLVII party, Amanda Hesser teams up with Visa and the Visa NFL Fan Offers ad campaign to make sure you do it right. Remember kids...deep frying a turkey requires extreme kitchen safety.
For all you NFL Football fans, here is the new NBC intro/opening commercial video for 2012 Sunday Night Football with Faith Hill. "Waiting All Day for Sunday Night" is set to the original Joan Jett song, "I Hate Myself for Loving You". Brought to by Verizon Wireless of course.
Ford re-introduces the Lincoln Motor Companies 2013 Lincoln MKZ and celebrates ninety years of doing what they've always done with this new ad campaign, "Introducing". The first commercial briefly features the Lincoln namesake "Abraham Lincoln" as it strolls through a visual history of the car. Other ads will are said to include: James Dean, NFL great Emmitt Smith and other historical figures. Below is the teaser spot, "Get Ready" and "Introducing The Ford Motor Company — Journey."
"The [TV] spots evoke what has historically made Lincoln stand apart in the luxury category," the company's press release said, "while using the new MKZ as the face of the reinvented brand."
"The campaign captures the founding principles of the [Lincoln Motor] company and brings them forward to a new generation of progressive luxury buyers," Ford says in press release today, adding Edsel Ford made Lincoln "one of the most distinctive luxury brands in the industry, with motorcars that were urbane, sleek and elegant — the epitome of understated luxury."
This is the first Lincoln ad campaign from HudsonRouge, the new WPP-owned Lincoln agency based in New York that was created to promote the brand. Lincoln also recently opened its own dedicated design studio in Dearborn.
All the single ladies will be watching Super Bowl 47 along with football fans thanks to today's announcement that the 2013 Pepsi Half-Time performer is Beyonce
NFL confirmed the news Tuesday afternoon after Beyonce posted a photo of herself sporting eye black, where "Feb. 3" is written on one and "2013" on the other, on her Tumblr page, Pepsi made it it official on their Twitter page. The Super Bowl is set for Feb. 3, 2013 at the Mercedes-Benz Superdome in New Orleans.
