Snickers expands the "You're Not You When You're Hungry" ad campaign into the NFL with new prints ads featuring some comical before and after ads featuring Joe Theismann and Jerome Bettis.
Agency: BBDO New York
Client: Mars
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Associate CD / Copywriter: Matt Herr
Associate CD / Art Director: Justin Bilicki
Retoucher: Steve Lakeman
Art Buyer: Betsy Jablow