Sony Walkman, "Silent Party", and ya this would have been terribly annoying to watch if I was in that movie theater.
Credits: Advertising Agency: OC7, Germany Creative Director: Alexander Schönburg Art Director: FungWei Pai Copywriter: André Huber, Michael Sekera Film Production: Kaiserschnitt FILM Film Director: Markus Gasser
Sony — Two Worlds ad, Director's Cut. Great new ad/cinema spot for Sony features an original poem, "That's What I Heard You Say", written and read by Leonard Cohen. The spot was directed by Arev Manoukian at Spy Films (lovin the work these guys do at Spy)
Sony — Two Worlds ad, 3D Version. Credits: Director: Arev Manoukian Cinematographer: Bojan Bazelli Music: Clint Mansell (Black Swan, Requiem For A Dream) Post Production: Digital Domain (LA) Executive Producer: Carlo Trulli & Marcus Trulli Producer: Marcus Trulli & Peter Oad Stereographer: William Reeve Editing Company: Will Cyr @ Creative Post Sound Design/Arrangement: Lime Studios (LA) Grand Central (London) Ad Agency: Grey London Executive Creative Director: Nils Leonard Creative Director: Dave Monk and Matt Waller Agency Producer: Jacqueline Dobrin Business Director: Anneliese St-Amour Account Manager: Suzi Napier
Check out the making of the Sony Two Worlds spot below.
McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.
Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.
The two separate ads – one for music and one for pictures — features a cast of over a 100 people and was shot over seven days in Barcelona.
The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.
Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”
Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”
There's yet another new tablet hitting the market, the Sony Xperia Tablet S and apparently the experience is the most immersive Xperia. Enjoy the new commercial for the Xperia tablet created by the ad agency McCann, New York. Google and the Nexus 7 tablet began running their "Curious" ad today as well, see the spot here.
Discover more. Watch more. Play more... with Xperia Tablet S Xperia smartphones have a new best friend. The Xperia Tablet. A durable, splash proof Android tablet from Sony. Catch up and share all the latest information with your friends and family. Stay organised in your daily life. Watch your favourite movies, listen to the soundtrack of your life or play the latest games... and seamlessly share it all between your smartphone, TV or laptop. Immerse yourself in the world of Xperia. And get lost in your imagination.
Credits: Agency: McCann New York CCO: Tom Murphy Client: Sony Xperia CCO: Sean Bryan GCD: Mat Bisher
Senior Art Director: Vi Luong ACD: Colin Ilsley Senior Broadcast Producer: Minnie Tran VP Senior Art Producer: Wendy Leahy Business Manager: Ken Krausgill VP Business Partner: Lauren LaValle Production Company: Partizan Director: Augustus Punch Edit: Fluid VFX: Framestore SVP Executive Music Producer: Peter Gannon Music: Kishi Bashi Sound Design: Joseph Fraioli Sound Mix: David Wolfe Editor: John Piccolo VFX Artist: Tom Leckie Photographer: Hugh Kretchmer Retouching: Gloss Post-production
Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."
The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.
Havas captured their stories in 4K detail using the Sony PMW-F55 camera.
Watch all three stories below individually.
Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean
Josh's experience, a footballer who has never played in front of 18,000 fans.
Grace's experience, she has never seen an ice-cream truck.
Credits: Creative Advertising Agency: Havas Worldwide, Sydney, Australia The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.
To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.
Credits: Ad Agency: McCann Erickson, USA Spot Title: One Block
Sony PlayStation — Greatness Awaits. Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.
Credits: Advertising Agency: BBH, New York, USA Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: Nate Able Copywriter: Rick Herrera Head of Integrated Production: Justin Booth-Clibborn Senior Producer: Jennifer Moore Bell Production Assistant: AJ Gutierrez Head of Account Management: Armando Turco Account Director: Melissa Hill Account Manager: Georgie Gooley Account Coordinator: Marshal Kerns Production Company: MJZ Director: Rupert Sanders Director of Photography: Greig Fraser President: David Zander Executive Producer: Kate Leahy Producer: Laurie Boccaccio Production Supervisor: Adriana Cebada Mora Production Designer: Dominic Watkins Costume Designer: Mayes Rubeo Local Production Company: Kinema Films de Mexico Local Production Co. Producer: Jose Ludlow Editorial: Work Post NY Executive Producer: Erica Thompson Editor: Neil Smith Assistant Editor: Healy Snow VFX & Finishing: The Mill NY Exec Producer: Jo Arghiris Senior VFX Producer: Charlotte Arnold VFX Supervisor: Iwan Zwarts VFX Supervisor: Rob Petrie Assistant Producer: Juan Handal Colour Producer: Heath Raymond Colourist: Fergus McCall 2D Lead Compositor: Iwan Zwarts 2D Compositing Artists: Kyle Cody, Dan DiFelice, Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo 2D Conforms and Cut-downs: Jade Kim 3D Lead Artists: Rob Petrie and Joji Tsuruga 3D Lead Lighter: Olivier Mitonneau 3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd 3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim 3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir 3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse Matte Painting: Can Y. Sanalan Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb LIDAR services provided by Scanable: Travis Reinke Rotoscoping provided by: Trace VFX Sound Designer: Brian Emrich at Trinitite Music: Woodwork Music Music Producer: Andrew Oswarek Composer: Phil Kay Mix: Sound Lounge Mixer: Tom Jucarone
Two new ads for the Sony Nex DSLR camera created by Havas Worldwide: Foreign Correspondent and the Sideline Hero spots poke fun at the everyday non-professional photographer's who take great photos thanks to their Sony Nex.
Credits: Advertising Agency: Havas Worldwide, Sydney Executive Creative Director: Steve Coll Art Director: Paris Giannakis Production company: Photoplay films Director: Scott Otto Anderson Producer: Florence Tourbier Executive Creative Director: Steve Coll