Sony — Two Worlds ad, Director's Cut. Great new ad/cinema spot for Sony features an original poem, "That's What I Heard You Say", written and read by Leonard Cohen. The spot was directed by Arev Manoukian at Spy Films (lovin the work these guys do at Spy)
Sony — Two Worlds ad, 3D Version. Credits: Director: Arev Manoukian Cinematographer: Bojan Bazelli Music: Clint Mansell (Black Swan, Requiem For A Dream) Post Production: Digital Domain (LA) Executive Producer: Carlo Trulli & Marcus Trulli Producer: Marcus Trulli & Peter Oad Stereographer: William Reeve Editing Company: Will Cyr @ Creative Post Sound Design/Arrangement: Lime Studios (LA) Grand Central (London) Ad Agency: Grey London Executive Creative Director: Nils Leonard Creative Director: Dave Monk and Matt Waller Agency Producer: Jacqueline Dobrin Business Director: Anneliese St-Amour Account Manager: Suzi Napier
Check out the making of the Sony Two Worlds spot below.
To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.
Credits: Ad Agency: McCann Erickson, USA Spot Title: One Block
Sony and the creative ad agency gave three Australians experiences they'd never had in this touching new commercial campaign entitled "Never Experienced."
The spots share the stories of Robert, Josh, and young Grace who have yet to experience three things, from as simple as seeing an ice-cream truck, the ocean and in Josh's case playing soccer in front of 18,000 people. These brilliantly executed spots are a nice reminder to some of us who take what we have and do for granted.
Havas captured their stories in 4K detail using the Sony PMW-F55 camera.
Watch all three stories below individually.
Robert's experience, he has not taken a holiday for 30 years or ever been to the ocean
Josh's experience, a footballer who has never played in front of 18,000 fans.
Grace's experience, she has never seen an ice-cream truck.
Credits: Creative Advertising Agency: Havas Worldwide, Sydney, Australia The music/song track is ‘Marie Curie’ by composers: George Nicholas & Alex Cameron of the band Seekae.
Two new ads for the Sony Nex DSLR camera created by Havas Worldwide: Foreign Correspondent and the Sideline Hero spots poke fun at the everyday non-professional photographer's who take great photos thanks to their Sony Nex.
Credits: Advertising Agency: Havas Worldwide, Sydney Executive Creative Director: Steve Coll Art Director: Paris Giannakis Production company: Photoplay films Director: Scott Otto Anderson Producer: Florence Tourbier Executive Creative Director: Steve Coll
McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.
Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.
The two separate ads – one for music and one for pictures — features a cast of over a 100 people and was shot over seven days in Barcelona.
The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.
Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”
Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”
There's yet another new tablet hitting the market, the Sony Xperia Tablet S and apparently the experience is the most immersive Xperia. Enjoy the new commercial for the Xperia tablet created by the ad agency McCann, New York. Google and the Nexus 7 tablet began running their "Curious" ad today as well, see the spot here.
Discover more. Watch more. Play more... with Xperia Tablet S Xperia smartphones have a new best friend. The Xperia Tablet. A durable, splash proof Android tablet from Sony. Catch up and share all the latest information with your friends and family. Stay organised in your daily life. Watch your favourite movies, listen to the soundtrack of your life or play the latest games... and seamlessly share it all between your smartphone, TV or laptop. Immerse yourself in the world of Xperia. And get lost in your imagination.
Credits: Agency: McCann New York CCO: Tom Murphy Client: Sony Xperia CCO: Sean Bryan GCD: Mat Bisher
Senior Art Director: Vi Luong ACD: Colin Ilsley Senior Broadcast Producer: Minnie Tran VP Senior Art Producer: Wendy Leahy Business Manager: Ken Krausgill VP Business Partner: Lauren LaValle Production Company: Partizan Director: Augustus Punch Edit: Fluid VFX: Framestore SVP Executive Music Producer: Peter Gannon Music: Kishi Bashi Sound Design: Joseph Fraioli Sound Mix: David Wolfe Editor: John Piccolo VFX Artist: Tom Leckie Photographer: Hugh Kretchmer Retouching: Gloss Post-production
Sony Walkman, "Silent Party", and ya this would have been terribly annoying to watch if I was in that movie theater.
Credits: Advertising Agency: OC7, Germany Creative Director: Alexander Schönburg Art Director: FungWei Pai Copywriter: André Huber, Michael Sekera Film Production: Kaiserschnitt FILM Film Director: Markus Gasser
Sony Playstation’s MLB 13 The Show launches a Twitter/Vine campaign, a first using the new feature. MLB The Show has begun releasing video baseball cards utilizing Vine, which is the first of its kind.
They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.
The creation of these intricate cards included an artist who designed the player, based off the likeness of their Twitter profile picture, and a gamer who played his way to their favorite Major League team.
Vine’s amazing ability to pair sharable six-second video clips with in-game audio is a natural way for the baseball community on Twitter to get excited for Opening Day next week!
Sony PlayStation — Greatness Awaits. Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied.
Credits: Advertising Agency: BBH, New York, USA Chief Creative Officer: John Patroulis Executive Creative Director: Ari Weiss Creative Director: Nate Able Copywriter: Rick Herrera Head of Integrated Production: Justin Booth-Clibborn Senior Producer: Jennifer Moore Bell Production Assistant: AJ Gutierrez Head of Account Management: Armando Turco Account Director: Melissa Hill Account Manager: Georgie Gooley Account Coordinator: Marshal Kerns Production Company: MJZ Director: Rupert Sanders Director of Photography: Greig Fraser President: David Zander Executive Producer: Kate Leahy Producer: Laurie Boccaccio Production Supervisor: Adriana Cebada Mora Production Designer: Dominic Watkins Costume Designer: Mayes Rubeo Local Production Company: Kinema Films de Mexico Local Production Co. Producer: Jose Ludlow Editorial: Work Post NY Executive Producer: Erica Thompson Editor: Neil Smith Assistant Editor: Healy Snow VFX & Finishing: The Mill NY Exec Producer: Jo Arghiris Senior VFX Producer: Charlotte Arnold VFX Supervisor: Iwan Zwarts VFX Supervisor: Rob Petrie Assistant Producer: Juan Handal Colour Producer: Heath Raymond Colourist: Fergus McCall 2D Lead Compositor: Iwan Zwarts 2D Compositing Artists: Kyle Cody, Dan DiFelice, Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo 2D Conforms and Cut-downs: Jade Kim 3D Lead Artists: Rob Petrie and Joji Tsuruga 3D Lead Lighter: Olivier Mitonneau 3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd 3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim 3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir 3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse Matte Painting: Can Y. Sanalan Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb LIDAR services provided by Scanable: Travis Reinke Rotoscoping provided by: Trace VFX Sound Designer: Brian Emrich at Trinitite Music: Woodwork Music Music Producer: Andrew Oswarek Composer: Phil Kay Mix: Sound Lounge Mixer: Tom Jucarone
Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO. The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.
Credits: Advertising Agency: Goodby Silverstein & Partners, USA Creative Director: Jeff Goodby Executive Creative Directors: Jamie Barrett, Hunter Hindman Associate Creative Director / Art Director: Nick Spahr Associate Creative Director / Copywriter: Jonathan Graham Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate Senior Producer: Michael Damiani Assistant Producer: John Riddle Agency Music Supervisor: Todd Porter Group Account Director: Todd Grantham Account Director: Steve Barry Account Manager: Brendan Pascoe Assistant Account Manager: Phong Tran Operations Director: Christine Piper Senior Business Affairs Manager: Karen Keoleian Business Affairs Associate Manager: Heidi Killeen Production: Biscuit Filmworks Director: Noam Murro Managing Director: Shawn Lacy Director of Photography: Jeff Cutter Executive Producer: Colleen O’Donnell Line Producer: Jay Veal Production Designer: Bruce McCloskey Editorial: Arcade Edit Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Kirsten Thon-Webb Post Production / VFX: Method Studio VP of Production: Gabby Grourrier Executive Producer: Stephanie Gilgar Sr. VFX Supervisor: Rob Hodgson VFX Supervisor / Creative Director: Benjamin Walsh CG Supervisor: Jason Schgardt Executive Producer: Gabby Gourrier Head of Production: Stephanie Gilgar VFX Producer: Krystina Wilson VFX Coordinator: Anastasia Von Rahl Lead Compositor: Dominik Bauch Lead Lighter: Kevin Sears Post Production / VFX: Method Studio Matte Painting: Mike James, Danny Janevski, David Woodland Senior Compositor: Gabriel Reichel Roto: David Orman, Ben Tanti VFX Supervisor: James Rogers Executive Producer: Andrew Robinson VFX Producer: Jayne da Costa Telecine: Company 3 Colorist: Stefan Sonnenfeld Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow Courtesy of Arista Records LLC Arrangement by Sony Music Licensing Written: Will Jennings, Richard Kerr Published: Irving Music / BMI MIX: Lime Studios Engineer: Rohan Young Assistant Engineer: Jeff Malen Producer: Jessica Locke
Whitelodge's latest collaboration with Christopher Raeburn featuring his fresh-from-the-catwalk SS14 Menswear collection. Conceived and directed by Ryan Hopkinson, this one of a kind fashion film fuses technology with style to deliver a striking presentation of Christopher's collection shot in bullet time using the Sony Xperia Z smartphone.
Filmed over three days, the piece fuses moving image and stills art directed by Ryan to give a 360 degree spiral view of colour explosions, with each look bursting away from the model to reveal yet another layer to Christopher's collection.
100 Xperia Z smartphones mounted on a one-off spiral rig, set up to capture every angle of an explosive fashion collaboration that pushes fashion and technology to new limits.
'Xperia Z Versus Fashion' captures every angle of three explosive transitions that model Sera underwent, while wearing four pieces of fashion designer Christopher Raeburn's recent collection for London Fashion Week.
Delve into the behind the scenes film to see exactly how the look was achieved...
Credits: Creative Advertising Agency: Whitelodge, USA
Just released, the official trailer for Men in Black 3, enjoy the teaser. The Sony Pictures film is set be in theaters May 25, 2012 in 3D. The MIB duo of Agent Jay and Agent Kay are back in action. When the world is threatened by an evil alien, Agent Jay travels back in time to 1969, where he teams up with the younger Agent Kay to stop the evil villain Boris from destroying the world in the future. Emma Thompson will play take-charge MIB operative Agent Oh, who is monitoring a prison breakout.
Directed by: Barry Sonnenfeld Cast: Will Smith as Agents Jay Tommy Lee Jones as Agent Kay Josh Brolin as Young Agent K Jemaine Clement as Boris (villian) Rip Torn as Zed Emma Thompson as Agent Oh
New multimillion-dollar ad campaign for Kaiser Permanente comes to us from the agency Lowe Campbell Ewald – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.
The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.
As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.
"What I Want" (below) explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.
Credits: Creative Ad Agency: Lowe Campbell Ewald Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose Designers: Eric Dominguez Broadcast Producers: John Haggerty, Chris Robertson Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik Digital: Amy Ruud, Gonzalo Enriquez Solutions Planning: Jamie Lewis, Chris Marchegiani, Suzy Ghov
Media: Tom Talbert Karen Campbell Jennifer Accad Lee Gallagher Jon Perez Derek Padilla-Ravega Jamie Snider Amanda Goetz
President/Managing Director: Angela Zepeda Account Director: Doug Ryan Account Supervisors: Matt Clark, Tara Hitlin Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue
TV PRODUCTION (CREDITS) Production Company: Bob Industries Director: Jonathan Dayton & Valerie Faris Director of Photography: Linus Sandgren Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant Editorial/Post FX House: Union Editorial Editor: Jim Haywood Executive Producer: Megan Dahlman Transfer/Color: Co3 Editor: Dave Hussi Audio Mix: Union Editorial Mixer: Milos Zivkovic
Xbox Destiny: The new fragrance by Xbox. The idea of exclusive games, or exclusive downloadable content deals, have been commonplace in gaming for years. But less well known are deals that stop a rival console manufacturer from promoting the fact that a game has been released on their format. One of these is in place for Destiny, which Sony are treating almost like a first party game – despite the fact that it’s also being released on Xbox 360 and Xbox One as well. So another Xbox product had to be created and advertised that just happened to have the same name. Readers could then visit a campaign microsite (has been pulled since) or use the Blippar app to reveal the true story, as well as link to retailers to buy the Xbox version of the game. In just the first few hours, the site had more than 50,000 unique users, but more importantly, with one quick hit just days before the game’s launch, a strong link was forged between the names ‘Xbox' and 'Destiny' in the audience's mind.
This spec commercial was made for fun with an ultra low budget and the efforts of a small group of people in Los Angeles in one night...and all of us at Great-Ads love it!
Credits: Director and producer: Alex Nasonov Actor: Ian Arthur Director of photography: Dmitriy Koshutin Make up: Leon Klima Wardrobe: Brianna Quick Grip: Nikita Dukarev Editing: Ian Arthur Color and FX: Dmitri Koshutin and Kostya Lucky Cameras :Sony FS700 and Blackmagic Cinema Music used: Richard Wagner - The ride of the Valkyries / Grave digger - The grave dancer / Jefferson Airplane - Somebody to love / Salvatore Adamo - Tombe la neige / Carl Douglas - Kung Fu Fighting
Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel to really feel is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits: Project name: The Swell Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader) Agency: Grey London Executive Creative Director: Nils Leonard Global Creative Director: Hollie Newton Creative Team: Hollie Newton / Jamie Starbuck / Howard Green Managing Partner: Nick Dutton Business Director: Camilla Ashenhurst Account Manager: Mel Caplan Agency producer: Harriette Larder Creative producer: Glen McLeod Planning Director: Matt Buttrick Planner: Hayley Cannon Production company: Academy Films Director: Marcus Söderlund Editor: Tom Lindsay @ Trim Producer: Medb Riordan Exec Producer: Lizie Gower DOP: André Chémétoff / Allan “Willy” Wilson Colourist: Aubrey Woodiwiss Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective Audio post-production: Aaron Reynolds @ Wave Photographer: Gian Paul Lozza
