Sony Playstation’s MLB 13 The Show launches a Twitter/Vine campaign, a first using the new feature. MLB The Show has begun releasing video baseball cards utilizing Vine, which is the first of its kind.
They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.
The creation of these intricate cards included an artist who designed the player, based off the likeness of their Twitter profile picture, and a gamer who played his way to their favorite Major League team.
Vine’s amazing ability to pair sharable six-second video clips with in-game audio is a natural way for the baseball community on Twitter to get excited for Opening Day next week!
Credits:
Creative Agency: BLITZ.