Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here. "A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website."
Credits: Agency: TBWA Creative Director Online: Gert Pauwels Creative Director: Hendrik Everaerts Art Director: Lander Janssens Copywriters: Paul Van Oevelen, Bout Holtof Account team: Bénédicte Ernst, Hadoum Ghassab Online Project Manager: Tine Anthoon Digital project Coordination: Jan Bikkembergs, Stijn Dupas Online Strategic Planner: Rindert Dalstra Flash Development: Ken Kool, Diederik Vanderemoortele HTML & PHP Development: Geert Broeders Motion Graphics: Annelies Eskens
A radiator valve manufacturing company decides to increase they're social media visibility in hopes of growing the business. FedEx and ad agency BBDO create a great new ad highlighting both FedEx's small business expertise and why you don't hire your son Brock and his crew to be the new Social Media Strategists.
Ad Credits: Advertising Agency: BBDO, New York Production Company: Biscuit Filmworks
Google salute's the year's biggest stories with Google Zeitgeist 2011. This a pretty cool run down of exactly how the world searched the internet in 2011 that nicely looks back at the top news stories, people, sports and so much more and yes Rebecca Black.
See how the World Searched with Google's 2011 Zeitgeist (google zeitgeist)
Credits: Music: "Sooner or Later" by Mat Kearney Directed by Scott Chan Produced by Whirled Creative
In a new exclusive music video, Jewel and Pampers pay homage to the beautiful morning moments shared between parents and their babies. From storytime and sing-alongs to feeding horses and spending time with daddy, the video captures Jewel's favorite beautiful morning moments with her son, Kase. With background music from Jewel's most recent children's album, "The Merry Goes Round", this performance of the popular children's song "The Green Grass Grows All Around" is sure to enhance beautiful mornings with baby all the time.
The Cools partnered up with Bobbi Brown to celebrate some of their favorite "Pretty Powerful" girls in NYC. The Cools hosted a skateboarding lesson with pro skater Eli Reed last week in Thompkins Square Park for 10 friends and produced a 90 second video documenting the early morning lesson.
The video featuring Victoria Secret model Jessica Hart, Leandra Medine (The Man Repeller), Natalie Joos, True Blood's Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, Logan Horne, and more as they learn some pretty powerful moves in Thompkins Square Park.
The Cools is a New York City startup founded by Parisian entrepreneur Olivier van Themsche, that delivers a social marketplace tailored to your personal style. Follow curators you trust, share inspiration, shop from the community or sell your own things. This social marketplace is a vibrant and shop-able dialogue among tastemakers.
Credits: Filmed by Jason Jenkins Produced by Sydney Reising, and digital ad agency The 88, NY.
Press: The unconditional love between people and their pets is at the center of the new Iams marketing campaign – Keep Love Strong. The new advertising campaign, created by Saatchi & Saatchi out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.
“One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.” “Every day we’re inspired by the stories we hear from our consumers about the love they have for their pets and the important role Iams plays in those relationships,” said Ondrea Francy, Iams general manager. “One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
For the first time ever, Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing by asking them to choose the stories that spoke to them the most through “liking”, “sharing” and “commenting” on Facebook in November. The winning spots will air on national TV beginning Dec. 3.
“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” said Francy. “Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners.”
Winning TV Spots Chosen by Iams Facebook Community:
Iams Dog Food Commercial (above): Keep Love Strong — Welcome Home: Rocky the dog didn't know why Dawn was gone for so long, but when she showed up in military camouflage, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.
Iams Cat Food Commercial (below): Keep Love Strong — Unspoken: Ziggy the cat showed up on Jake's doorstep, and they took him in. Jake's family thought they saved Ziggy, but as Ziggy helped open the doors to Jake's very private world, it became clear that he was the lifesaver. Press via:
Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live....Great another thing to stress about. If you really must know you, find out how many days you have left to live, so that you may waste them more bravely. Go to Diesels Facebook survey and answer all the questions truthfully for an accurate calculation. www.diesel.com/daystolive
Credits: Creative Agency: Crispin, Porter & Bogusky Client: Diesel Executive creative director: Matt Gooden Creative director: Henrik Delehag Art directors: Martin Jon Adolfsson, Philip Sinclair Writer: Emma Penz Planner: Wojtek Szumowski, Ruth Chadwick Media agency: Mindshare Director: Anthony Dickenson TV production company: Pulse Digital production company: Storythings Exposure: TV, digital, out-of-home retail, social media.
Here is yet another social media thank you by yet another brand, this time Citroën has passed 100,000 'likes' on its Facebook page and wanted to say a big THANK YOU to all its fans for making it happen.
“Citroën is delighted to have such a large and loyal fan base that is so switched on to all our different activities,” said Marc Raven, communications director at Citroën UK. “Their feedback, support and engagement are hugely appreciated and we hope to provide more rewards for them into next year with more exclusive content and competitions.”
The victory tweet by President Obama did not only go down in history as the most retweeted tweet of all time, but it has a become the Jorg Gray Watch Companies dream come true...if you are in the business of selling watches.
The Tweet by President Obama.
Someone really likes his watch.
The watch is Jorg Gray 6500 and they released a Jorg Gray Commemorative Edition Obama Watch, available at Amazon for under $330. Jorg Gray President Barack Obama Commemorative Edition Mens Watch JG6500
Ready to get yourself a pair of sneakers touting your favorite social media logo? Graphic designer Lumen Bigott creates a line of sneakers (Keds Social Media Shoes)) with the colors and logo for FaceBook, Twitter, Google Buzz, Flickr, YouTube, and even WikiPedia.
The Biggest Dutch retailer Albert Heijn involves consumers in sustainable message with "Groceries with a message" battle on Facebook.
Yesterday Albert Heijn launched a Facebook app with an animation of two sustainable products battling for the most Facebook likes. Fans can vote by liking their favourite product. The sustainable product that receives the most likes will get a 50% discount in stores the week after. After the campaign, an infographic will be given back to the community, providing insights to the effects of the choice made by consumers.
Through this activation, but also by giving the opportunity to ask questions and give tips, Albert Heijn wishes to actively involve their customers in their sustainability message and inspire them to make sustainable choices. After all Albert Heijn feels that, together with their customers, they can make a difference.
The Facebook activation is part of the overall campain “Doing more. Simply at Albert Heijn”, wherein products communicate their sustainable message on receipts, plastic bags, stickers and trucks.
Credits: Ad Agency: TBWA/NEBOKO Client: Meike van Es — Vriesendorp, Sanne Swinkels, Fleur Bernhard Creatives: Ivar van der Hove (CD), Bert Kerkhof (CD), Matthijs Schoo, Rogier Verbeek Strategy: Marc Leurs, Mijntje Cuijpers Account: Esther Brouwer, Danielle Tanchette, Danielle Jonk
