Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits: New spot is the work of ad agency BETC, London.
Coca-Cola airs a new TV commercial entitled "Coming Together" and addresses they're role in the obesity debate.
Diana Garza Ciarlante, a Coca-Cola spokeswoman told Ad Age "It's the first time we're really leaning into the conversation. We're doing it in a way that's anchored in what people expect of Coca-Cola. They expect us to be part of the dialogue, to lead where we can and to be responsive."
"Beating obesity will take action by all of us, based on one simple common-sense fact — all calories count, no matter where they come from, including Coca-Cola and everything else with calories," the voiceover says in the ad. "If you eat and drink more calories than you burn off, you'll gain weight." via: Natalie Zmuda @ Ad Age
Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.
Credits: Creative Agency: BETC, London Art Director: Neil Dawson Director: Rocky Morton of MJZ
Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."
In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game. via: Natalie Zmuda @ AdAge.
Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.
Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.
Watch this short trailer and see the Coca-Cola #PolarBears as you've never seen them before. The trailer is a preview to the short film featuring the beloved Polar Bears and the new Coca-Cola Polar Bears film produced by Ridley Scott.
The full 7 minute clip is below. "The Polar Bears," tells the story of the bear family that has appeared in Coke commercials since the "Always Coca-Cola" campaign first debuted in 1993. While polar bears have been part of the print ads for Coke since 1922, the campaign put the polar bears front and center and now we hear them speak to each other and learn their names in this wonderful short film.
Below, one of the 30 second ads taken from the film that will air on TV, simply entitled "Polar Bears".
Credits:
Produced by Ridley Scott, Tony Scott, and Michael Costigan Directed by John Stevenson
Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do? It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.
Coca-Cola parks the big red trucks and goes for a giant Santa puppet in their 2012 Christmas ad campaign. Coke's "together we make the magic happen" commercial hasn't thrilled me, and it hasn't many of their loyal followers, aside from the song which is great, "Something in the Air" by Lauriana Mae, Grayson Sanders and Jono, the ad just doesn't seem to be as magical as previous Xmas commercials from Coca-Cola, like Snow Globes or last years Shake Up The Happiness that featured Natasha Bedingfield's song "Shake Up Christmas". The music video for the Coca-Cola Christmas Song 2012 "Something in the Air" by Lauriana Mae, Grayson Sanders and Jono, below...now this we like.
Coca-Cola invites us to release our positive energy and passion with its latest "Buka Coca-Cola, Buka Semangat" campaign, which will now light up the night in Malaysia's largest full color LED wall screen located at PWTC, Kuala Lumpur. Catch it every hour from 7:55p.m. until 2:00a.m. from 4-18 November 2011.
The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.
This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts. Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."
“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”
Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.
Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.
Credits: Title: Amplifier Client: Coca-Cola Product: Coca-Cola FM Ad Agency: JWT, Brazil Chief Creative Officer: John Ricardo Executive Creative Director: John Ricardo and Roberto Fernandez Editor: Leandro Pinheiro Art Directors: Andrea Pissarro, Rodrigo Adam Creative Direction: Angela Bassichetti Planning: Fernand Alphen, Isabella Mulholland Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar Art Buyer: Paula Ferrari Graphic Producer: Flávio Schaefer
Coca-Cola's commercial for the 2014 Special Olympics.
The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteers, equipment, services and awareness that support Special Olympics Programs and Events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.
In this commercial, a young man tells us what you feel when you win as a trisomic athlete. His speech is very touching and very surprising: Being stared makes you different. "People look at you. They stare. They all stare. They point at you. They shout things. They make you feel different. It's fantastic." Be a part of it. Special Olympics European Summer Games Antwerp 2014.
French translation: Quand on vous fixe du regard, vous vous sentez différent. "Les gens vous regardent. Ils vous fixent. Ils vous fixent tous. Ils vous montrent du doigt. Ils crient des choses. Ils vous font vous sentir différent. C'est fantastique." Rejoignez-nous. Special Olympics Jeux d'Été d'Anvers 2014.
There's nothing quite as satisfying as putting egomaniacs in their place, if you agree then you'll love this great new ad for Coca-Cola's NOS Energy Drink. The commercial is entitled "No Nonsense" and the one fighter (Craig Henry) our hero who makes fast work of knocking out his annoying opponent with one quick punch is awesome.
Credits: Client: The Coca-Cola Company Product: NOS Energy Drink Title: “No Nonsense” Agency: IRIS worldwide, New York Global Creative Dir.: Sean Reynolds Creative Director: Tim Clark Group Creative Head: Laurie Pachence Agency Executive Producer: BULLET Production Company: Imperial Woodpecker Director: Mark Zibert Managing Partner: Doug Halbert Executive Producer: Charlie Cocuzza
New Coca-Cola Zero commercial, "Unlock The 007 In You" showcases the exciting partnership between Coke Zero and Skyfall, the twenty-third James Bond film.
The ad features a regular Joe drinking a Coke Zero at a local bar when he notices a beautiful woman who seems eager to ditch the guys at her table. When he drinks his Coke Zero, he unlocks the 007 in himself and immediately hums the iconic James Bond music theme, our hero steps to the table, that sets off a wild chase scene, featuring a few thugs, a motorcycle ride down some steep steps, a huge collision, and a long leap from a bridge by the ersatz Bond while he holds hands with the girl...exciting stuff huh? You can Unlock the 007 in you at their Faacebook page Here.
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche. Credits: Agency: Naked Communications Copenhagen Client: Coca-Cola Director: Tobias Granström Production Company: Acne Production
When was the last time you and your friends gathered around the television to watch a good game of pétanque? Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? Coca-Cola Zero asked 5 ordinary people if they could film them while going about their hobbies. "They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time".
Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.
The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.
Creative Credits: Advertising Agency: Duval Guillaume and Antwerp, Belgium Creative Directors: Geoffrey Hantson and Katrien Bottez Art Director: Tim Schoenmaeckers Copywriter: Niels Sienaert Digital Strategic Planners: Kris Hoet and Sophie Jadoul Head of Interactive Concept: Frédéric De Vries Production Company: Made in Brussels Post Production: ACE image Factory Editors: Stijn Deconinck, Stefan Rycken Sound Production: Raygun
