Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
Coca-Cola airs a new TV commercial entitled "Coming Together" and addresses they're role in the obesity debate.
Diana Garza Ciarlante, a Coca-Cola spokeswoman told Ad Age "It's the first time we're really leaning into the conversation. We're doing it in a way that's anchored in what people expect of Coca-Cola. They expect us to be part of the dialogue, to lead where we can and to be responsive."
"Beating obesity will take action by all of us, based on one simple common-sense fact — all calories count, no matter where they come from, including Coca-Cola and everything else with calories," the voiceover says in the ad. "If you eat and drink more calories than you burn off, you'll gain weight." via: Natalie Zmuda @ Ad Age
The designs needed to use the iconic Coca-Cola visual language to form a natural connection between the joy and optimism of the brand and the summer season.
The graphics created would be featured on packaging, in-store displays, and premium merchandise, all in celebration of summer's favorite beverage - Coca-Cola.
Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.
Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.
Credits: Title: Amplifier Client: Coca-Cola Product: Coca-Cola FM Ad Agency: JWT, Brazil Chief Creative Officer: John Ricardo Executive Creative Director: John Ricardo and Roberto Fernandez Editor: Leandro Pinheiro Art Directors: Andrea Pissarro, Rodrigo Adam Creative Direction: Angela Bassichetti Planning: Fernand Alphen, Isabella Mulholland Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar Art Buyer: Paula Ferrari Graphic Producer: Flávio Schaefer
Coca-Cola's Polar Bear wants to share a moment of happiness with you at the World of Coke.
http://www.worldofcoca-cola.com Our Coca-Cola Polar Bear is one happy bear. Check out how the bear celebrates moments of happiness inside the World of Coca-Cola!
Coca-Cola parks the big red trucks and goes for a giant Santa puppet in their 2012 Christmas ad campaign. Coke's "together we make the magic happen" commercial hasn't thrilled me, and it hasn't many of their loyal followers, aside from the song which is great, "Something in the Air" by Lauriana Mae, Grayson Sanders and Jono, the ad just doesn't seem to be as magical as previous Xmas commercials from Coca-Cola, like Snow Globes or last years Shake Up The Happiness that featured Natasha Bedingfield's song "Shake Up Christmas". The music video for the Coca-Cola Christmas Song 2012 "Something in the Air" by Lauriana Mae, Grayson Sanders and Jono, below...now this we like.
Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.
Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.
This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts. Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."
“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”
Watch this short trailer and see the Coca-Cola #PolarBears as you've never seen them before. The trailer is a preview to the short film featuring the beloved Polar Bears and the new Coca-Cola Polar Bears film produced by Ridley Scott.
The full 7 minute clip is below. "The Polar Bears," tells the story of the bear family that has appeared in Coke commercials since the "Always Coca-Cola" campaign first debuted in 1993. While polar bears have been part of the print ads for Coke since 1922, the campaign put the polar bears front and center and now we hear them speak to each other and learn their names in this wonderful short film.
Below, one of the 30 second ads taken from the film that will air on TV, simply entitled "Polar Bears".
Credits:
Produced by Ridley Scott, Tony Scott, and Michael Costigan Directed by John Stevenson
To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.
Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube
Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.
Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online
Coca-Cola's commercial for the 2014 Special Olympics.
The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteers, equipment, services and awareness that support Special Olympics Programs and Events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.
In this commercial, a young man tells us what you feel when you win as a trisomic athlete. His speech is very touching and very surprising: Being stared makes you different. "People look at you. They stare. They all stare. They point at you. They shout things. They make you feel different. It's fantastic." Be a part of it. Special Olympics European Summer Games Antwerp 2014.
French translation: Quand on vous fixe du regard, vous vous sentez différent. "Les gens vous regardent. Ils vous fixent. Ils vous fixent tous. Ils vous montrent du doigt. Ils crient des choses. Ils vous font vous sentir différent. C'est fantastique." Rejoignez-nous. Special Olympics Jeux d'Été d'Anvers 2014.
Coca-Cola invites us to release our positive energy and passion with its latest "Buka Coca-Cola, Buka Semangat" campaign, which will now light up the night in Malaysia's largest full color LED wall screen located at PWTC, Kuala Lumpur. Catch it every hour from 7:55p.m. until 2:00a.m. from 4-18 November 2011.
Coca-Cola and the ad agency MRM/MaCann incorporates live Tweets into it's newest TV commercials that began airing in Romania this week. The ad transforms a regional spot into a local integrated campaign with live Twitter interaction while it airs.
In order to localize and create conversation about family meals, Coca-Cola teamed up with ProTV, Romania’s leading TV Channel, to create a unique integrated experience: consumers were asked to post tweets about their family meals, and the tweets are collected live and broadcast on top of the TVC while its aired. Every time the TV spot is aired – different tweets from the recent hours is implemented and appear within the spot, creating diverse social content on TV and ignite local conversation.
Credits: Digital Advertising Agency: MRM/McCann, Bucharest, Romania GM: Nir Refuah CD: Ioana Filip, Adrian Preda Copywriter: Mihaela Coman, Nir Refuah Art Director: Bogdan Dinu
This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. Creative Ad Agency: Fitzgerald+CO CCO: Noel Cottrell Client: Coca-Cola CD/CW: Mitch Bennett CD/AD: Wes Whitener EP: Christine Sigety Prod. Co.: Biscuit Filmworks Director: Aaron Ruell Managing Director: Shawn Lacy Managing Director: Holly Vega Producer: Tracy Broaddus Editorial: Arcade Editorial: Kim Bica Managing Partner: Damian Stevens EP: Nicole Visram Producer: Kirsten Thon-Webb Music Composition: MassiveMusic EP: Keith Haluska Producer: Courtney Jenkins CD: Elijah B. Torn FX/Online: Airship Artist: Matt Lydecker Credits via: Creativity-Online
Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome is not as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the logo. This way Coca-Cola gave everyone the chance to create a happy welcome to the world’s happiest country.
Credits: Advertising Agency: McCann Worldgroup/McCann Copenhagen Vice Chairman/Deputy CCO: Andreas Dahlqvist Chief Creative Officer: Miguel Bemfica Executive Create Director: Lee Tan Creative Director: Mads Ohrt Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller Copywriter: Rickard Beskow, Gabriel Miller Account Supervisor: Andrei Kaigorodov, Morten Ingemann Producer: Catherine Lee
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.
Credits: Advertising Agency: Ogilvy & Mather Director: Giovanni Fantoni Modena Chief Creative Officer: Chris Garbutt, Eugene Cheong, Creative Director: David Raichman, Frederic Levron, Yvan Hiot Copywriter: Xiao An Cheng Art Director: Nicolas Gagner, Erdenechimeg Erden Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier DoP: Claude O’Steen Illustrator: Robyn Makynson Assistant Director: Sibilla Morgantini Assistant Camera: Abhilash Chandrasekaran Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury Planner: Hadi Zabad, Mark Sinnock Designer: Martin Olivier, Olivier Brechon Technical Partner: Capital Innovation
This summer Coca-Cola swapping it's name with yours. Coke will be replacing the iconic Coca-Cola logo on some of their bottles with 150 of Great Britain's favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke
The latest TV ad for the Share A Coke campaign was created by creative ad agency Leo Burnett.
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche. Credits: Agency: Naked Communications Copenhagen Client: Coca-Cola Director: Tobias Granström Production Company: Acne Production
Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."
In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game. via: Natalie Zmuda @ AdAge.
