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Super Bowl 2013 Ad Watch: Coca-Cola The "Coke Chase"

Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."

In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game.
via: Natalie Zmuda @ AdAge.

Ad Agency: Wieden&Kennedy

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Super Bowl 2013 Ad Watch: Coca-Cola The "Coke Chase" + Super Bowl 2013 Ads