In typical GoDaddy style they have released the first of two Super Bowl ads early and there are no hot girls, which actually a pleasant surprise. The commercial, "Your Big Idea" features a few people who have the next "Big Idea" but fall short of living the dream.
If you were expecting Danica Patrick or model Bar Refaeli in something sexy, not to worry you can view other racy GoDaddy ads here until then.
Creative Credits Ad Agency: Deutsch, New York Production Company: Biscuit Filmworks Editorial/Post Production: The Cutting Room VFX: The Mill
The Flaming Lips star along a typical family who embark on an epic journey of shenanigan in Hyundai Santa Fe' 2013 Super Bowl ad. The commercial also features a new song, "Sun Blows Up Today" that the band recorded just for the spot.
Blackberry announced today they will, for the first time have a 30-second ad buy for the Super Bowl this year. The timing could not be any better for RIM as Thorsten Heins officially announced today in a press release, that the BlackBerry 10 Launch event is to be held on January 30, 2013. The event will happen simultaneously in multiple countries around the world, where details of the smartphones and their availability will be announced.
"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.
The commercial to run during the Big Game is the work of creative ad agency AMV BBDO, London and we are looking forward to seeing it.
Can MiO Fit new spokescelebrity Tracy Morgan say *#&^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories. All you need is MiO Fit. Change is Coming 2.03.13 and with that we have yet another teaser spot for the 2013 Super Bowl Ad Extravaganza.
PR Newswire Press: "With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, VP Refreshment Beverages for Kraft. "This new line of MiO introduces a world of change for sports drinks and we are so proud to debut it with our MiO Fit "Anthem" commercial during Super Bowl XLVII."
The comical spot features actor and comedian Tracy Morgan who takes a humorous look at all the other things that we have changed in America, beyond just sports drinks. The advertisement was created by TAXI New York and directed by Martin Granger.
The MiO Fit commercial will kick off an integrated marketing effort to introduce the new product to America. The campaign will include strong digital and social media, public relations, sampling, and consumer incentives starting the week before the game and extending through March. The brand will also engage social media fans in a conversation about "change" by asking what other changes they would like to see and why.
We know come Super Bowl XLVII Budweiser is going to run they're big Black Crown ad, so to start building some hype they released two teaser spots...and to be sure we get a really good look the first spot is simply a woman holding two bottles of Black Crown walking towards us, and to be sure we got a really good look from all angles they gave us the second spot where the same woman is seen from behind.
Come on Bud, you could have given us a little than this.
2014 Kia Sorento Space Babies Super Bowl commercial teaser...The space babies of planet Babylandia are suited up to embark on an epic journey nine months in the making. So fasten your diapers this adventure will blow your mind into another dimension.
An extended version of "Space Babies" will be viewable at YouTube.com/Kia leading up to the Super Bowl Sunday. Kia returns as a Super Bowl advertiser for the fourth straight time. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, "Space Babies" will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia's FirstLook. "It has an answer for everything" is a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.
Created by creative agency David&Goliath, and directed by Jake Scott the KIA spot is scheduled to air in the fourth quarter of Super Bowl XLVII.
Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.
The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.
Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.
"This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16." More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses. Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.
2013 A MILESTONE YEAR The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer. "The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.
How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri. "We have had two foals born so far this year and they're both doing very well," Soto said.
"We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."
Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.
Kaley Cuoco isn't your average genie. She's modern, smart and stylish, and here is a second teaser commercial for Toyota's Rav4 that will eventually (finally) lead up to the 2013 Super Bowl ad we will see on Sunday. This one is entitled "Wish Granted" and if you missed the first teaser spot, you can watch Kaley in the "I Wish" ad HERE. To see all the Super Bowl Ads then spend a few enlightening and entertaining moments HERE.
Watch Hyundai Canada's official 2013 Big Game Day Commercial, titled "GASPOCALYPSE" starring the Sonata Hybrid, four 'weekend warriors', and a very generous Hyundai driver.
Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself. Unlike the their American counterparts, very few Canadian companies create original ads to take advantage of these huge numbers.
Hyundai Auto Canada Corp (HACC) has done just that for a second year a row with a 60-second epic called “Gaspocalypse”. The commercial tips its hat to the post-apocalyptic film genre and punctuates the fuel efficiency of the Sonata Hybrid.
“We wanted to create a spot that truly measured up on the Super Bowl stage,” said Gary Westgate, Senior VP and ECD at Innocean Canada. “And the production company pulled out all the stops to make sure it felt like you’re watching a blockbuster movie.”
Adds John Vernile, Vice President Marketing, Hyundai Auto Canada Corp, “We are thrilled to be one of the few Canadian companies committed to creating a unique commercial for the 2013 Super Bowl. People across North America tune-in to the game as much for the commercials as for the action on the field, so there is no bigger stage than the Super Bowl to make a statement about our hybrid’s world class performance.”
Credits: Creative Agency: Innocean Worldwide Canada Executive Creative Director: Gary Westgate Creative Directors: Gary Westgate, Nelson Quintal Art Director: Simon Duffy Writer: Gary Watson Agency Producer: Alina Prussky VP, Group Account Director: Daniel Buckley Account Director: Shannon Beaver Agency Planner: Paul Kron Production Company: Steam Films/Tool of North America Director: Benjamin Weinstein Line Producer: Jason Manz Executive Producers: Krista Marshall, Jennifer Syces Director of Photography: Amira Mokri Editor: Brian Wells Editorial Company: School Editing Colorist/Transfer: Sean Coleman, CO3 Music and Sound Design: RMW Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick via: Glossy
Pizza Hut sends a big thank you to all the quarterbacks with a pre Super Bowl ad thanking them for all the shout outs. "For decades, quarterbacks have been calling our name to start every play," said CMO Kurt Kane to USA Today. To increase engagement, Pizza Hut is inviting fans to upload videos of their own best "Hut! Hut!" calls, with one call winning the chance at becoming part of the Pizza Hut commercial that will air right before the Super Bowl XLVII.
Kaley Cuoco will be joining Bar Refaeli and Kate Upton during the 2013 Super Bowl commercial breaks. Toyota officially announced that the Big Bang Theory sexy lady will star in its Super Bowl spot.
"When I saw the concept for the commercial, I knew it was something I wanted to do," Cuoco said of the Saatchi & Saatchi LA created commercial that is still top secret stuff.
What we do know is that Toyota is making a huge social media push. It has announced a "Get In The Big Game" contest where fans can Instagram or Tweet photos of themselves using the hashtag #wishgranted with the winner appearing in the commercial with Cuoco. Only one photo will make the ad, which won't be revealed until the ad premieres in the first quarter of the game.
Volkswagen pulls out the ultimate collection of YouTube sensations in it's 2013 Super Bowl Ad teaser spot. From the wacky Cat Lady, to Boogie and a host of angry people, creative ad agency Deutsch, LA might have just given us a glimpse to Super Bowl XLVII best commercial.
"Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that's become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It's time to get happy".
Cars.com all new digital ad campaign kicks off on Feb. 3, 2013 and encourages users to add a lot of Drama.
Cars.com will be adding some drama to they're 2013 Super Bowl ad campaign. To engage online audiences, Piston created The Dramatizer: a digital experience that gives audiences the power to increase the drama of otherwise ordinary situations with a click. Piston is part of a multi-agency collaboration to produce fully integrated creative for Cars.com across TV, digital, print, radio and social, a preview of what we can expect to see is in the preview spot above.
The saying goes, “Tell me and I’'ll forget. Show me and I may remember. Involve me and I'’ll understand.” That’s the driving force behind the new Cars.com The Dramatizer campaign from Piston. The Dramatizer’s robust media plan includes page takeovers and other high impact units with ESPN, Yahoo News, CBS’ Sports.com, among others. Piston, digital agency of record for Cars.com for over four years, tapped frequent collaborator Superfad as its production partner for the original engagement’s ever-intensifying story lines.
Wanting to create a uniquely interactive and entertaining campaign that rewards the audience for clicking while building the Cars.com brand,” explains David Schafer, Piston’s Executive Creative Director. “Placing the story in the hands of users, viewers can add progressive drama to an otherwise benign scenario. Each ad is like a mini movie. From the production by Superfad to the collaboration with the leadership at Cars.com, this year's Super Bowl creative is by far the most engaging and memorable to date.”
The 2013 Budweiser Super Bowl Ad, The Clydesdales: "Brotherhood" features the famous horses and introduces us to the 7 day old foul (just 7 days at the time the spot was filmed). The Bud commercial tugs ever so gently on our heartstrings as we watch the love between man and horse, if that wasn't enough the spot also features the classic Stevie Nicks' song "Landslide"...pass the tissues please.
The "Got Milk" and the "Milk Mustache" ad campaigns add none other than The Rock (Dwayne Johnson) to star in the first ever Super Bowl ad. The extended version of Milk Mustache "got milk?" campaign is a fun filled chaotic journey, as Johnson chasing down the milk truck in a panic after realizing they are out of milk.
Credits: MilkPEP (the U.S. Milk Processor Education Program)
Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.
Credits: Creative Ad Agency: 72andSunny
For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game. Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013. For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game. Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada
The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.
In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.
Mercedes-Benz, "Soul" Super Bowl ad debuts a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial. Dafoe's role is a devilishly good one, and using The Rolling Stones song "Sympathy For The Devil" sets the tone for what could be the creme de le creme of spots to air this year.
The only thing that could have made it better was if they but Lewis Hamilton behind the wheel of their Formula 1 race car at 1:10.
As game day approaches, Hyundai is lifting the veil on its 30-second in-game commercial running in the first quarter. “Team” is a unique twist on a classic ‘tables turned’ tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers. The all-new seven-passenger Santa Fe takes an active role helping the young boy and his mom gather a team to step up to the challenge.
To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Inspired by the all-new seven-passenger Hyundai Santa Fe, “Find Your 7” allows consumers to assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, users will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, consumers can visit FindYour7.com and login with Facebook profile to the “Find Your 7” program.
“We had fun with ‘Team’ as it allowed us to highlight the seven seats in the all-new Santa Fe in a unique and memorable way,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “Taking this concept digitally only made sense as we recognize that Super Bowl viewers are no longer tethered to their TV during the game, but instead sharing and staying connected via mobile phone, tablet and other digital devices. By harnessing the power of Facebook, ‘Find Your 7’ creates an entertaining dual-screen experience that allows consumers to create their own dream team and have fun with friends across social media sites during the Big Game.”
“We were inspired to create a mobile ‘first’ for the Super Bowl,” said Tom Pettus, VP/Creative Director at INNOCEAN USA. “‘Find Your 7’ is a social experience designed specifically for mobile that intelligently drafts a ‘Dream Team’ of seven Facebook friends, based on the theme of the Super Bowl spot, ‘Team.’ What makes this experience magical, beyond winning a trip to next year’s Super Bowl, is that the program selects a team of your friends, who could be sitting watching The Big Game right next you.”
“Find Your 7” pre-populates the vehicle for the user based on intelligence gathered from a user’s connections on Facebook, including frequency of friend interactions, likes, etc. Unlike similar applications in the past where selections were made at random, this program determines candidates that are a true fit for each archetype. After people lock in their friend configuration and create a team name, a custom video introduces their dream team, assigning each of the seven teammates to their character archetypes: the muscle, the brains, the prankster, the motivational speaker, the technician and the loose cannon. The video, designed with the look and feel of an action movie trailer, dynamically incorporates elements such as the friends’ names, profile pictures, hometowns and interests to create a custom experience for each person that can be shared on all social channels.
“The Find Your 7 digital experience that INNOCEAN built for Hyundai is unique in that it was designed for mobile first,” said Bill Stephenson, Global Marketing Solutions, Facebook. “This is exactly how Facebook develops products as more and more digital content is consumed on the mobile device and the mobile experience will be particularly important given this launches during the Super Bowl. Also, the team at INNOCEAN and Hyundai spent an inordinate amount of time with the Facebook team thinking through the user experience and answering two questions that we use as a litmus test for branded experiences on Facebook – why would I care and why would I share?”
Credits: Client: Hyundai Motor America Agency: INNOCEAN USA Executive Creative Director: Greg Braun Creative Director: Robert Prins Creative Director: Max Godsil Senior Art Director: Arnie Presiado Senior Copywriter: Jeb Quaid Director of Integrated Production: Jamil Bardowell Senior Producer: Harry Lowell Account Director: Bryan DiBiagio Account Supervisor: Heidi Clemens Product Specialist: Lawrence Chow Dir. Of Business Affairs: Ann Davis Production Company: O Positive, LLC Director: Jim Jenkins Editorial: Arcade Edit Visual FX: Airship Color: Co3 Music Mix: Eleven Sound Design: Henryboy press release via:
Pepsi Next creates an insane "Party" commercial to air during Super Bowl XLVII. In this ad, typical parents come home to find their house filled with foam and hundreds of people dancing. Their son Brandon quickly distracts his angry parents from the party with Pepsi Next. A guy duct taped to the ceiling? A unicorn DJ?? A jock pouring milk over his own head??? The real cola taste of Pepsi Next successfully overshadows the mayhem and destruction happening all over their property. You're a good kid, Brandon.
A popular online hub for pornographically inclined individuals (haha ha) pulled a bogus Rejected Super Bowl Ad stunt, much like Peta and Ashley Madison did in previous years. Knowing full well they have no intention of dishing out the $4 million for a 30 second spot.
PornHubs ridiculous press release... "Super Bowl TV network CBS has stepped up its defensive line ahead of this Sunday's big game, blocking a proposed multi-million dollar commercial from Pornhub...a CBS spokesperson offered this brief response via email to the website's proposal: "CBS Television Network Standards do not permit advertising related to pornography. Therefore, we cannot accept your submission." Pornhub Vice President Corey Price said: "The Super Bowl is the Holy Grail of ad spots and given our website's huge following in the US, we developed a G-rated commercial that we felt would meet the network's advertising standards."
Here is Peta's Veggie Love spot from their 2009 rejected cry.
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