Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.
Credits:
Ad Agency: Wieden + Kennedy New York
Carolyn Sakstrup, Marketing Director, Target, takes us behind-the-scenes at the broadcast shoot of The Everyday Collection.
Like the brand’s signature color, Target’s advertising is bold and brave—whether it’s a presence in New York’s Times Square, a pop-up shop, vertical fashion show or star-studded shoppable film. 2013 will be no different.
The latest chapter in a long history of design and creative advertising, Target introduces “The Everyday Collection” campaign, which highlights groceries in an entirely new way. Beginning Jan. 6, the multi-faceted campaign unexpectedly and humorously fuses high style with food and other essential items like paper towels, laundry detergent and diapers.
See all the spots here.
You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.
Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.
Is Target's grocery aisle ready for its close up?
Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.
Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.
Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.
Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.
Credits:
Creative Ad Agency: mono, Minneapolis.
Director: Matthew Donaldson
Creative Co-Chair: Paula Biondich
The wacky Target Black Friday Lady is back in two fun new TV ads. This time the Target commercials bring on the Deals Duet in "Let's Go Together" and "Gifts For You, Gifts For Me".
The Target Deals Duet make it known that the only thing better than giving is giving AND getting at the Target Black Friday sale.
Credits:
Creative Ad Agency: 72andSunny
Target is out early with the Holiday Christmas commercials this year with the "Big Dog" ad. The spot starting airing last week and features the Target Bullseye mascot..."The holidays are coming and they're gonna be big" and much to early in the season to be airing Christmas ads but, Great Ads still likes the spot.
The song and music is "Are you ready?" originally by Kate Miller-Heidke.
Credits:
Ad Agency: 72andSunny
Gwen Stefani and No Doubt debut and promote their new album "Push and Shove" exclusively with Target, the song "One More Summer" was featured in the commercial. Below a quick behind the scenes of the commercial featuring the entire band. Gwen says "We love target"...do you think we'll ever catch her shopping there?
See the Pink "Try" Target ad from the CD The Truth About Love here.
Credits:
Ad Agency: Motion Theory
Spots: Target "No Doubt"
Production Company: MTh
Director: Mathew Cullen
DP: Shawn Kim
Executive Producer: Javier Jimenez
Producer: Rob Newman
Post Production Company: Mirada
Head of VFX and Animation: John Fragomeni
Executive Producer: Patrick Nugent
VFX Supervisor: Michael Shelton
Creative Directors: Kaan Atilla, Francisco Ruiz Velasco
Art Director: Daryn Wakasa
Editors: Jeff Consiglio, Bryan Keith
Post Producer: Leighton Greer
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Derek Johnson
Flame: Dave Stern, Michael Vaglienty
Designers: Vlad Almonnord, Jaguar Lee, Erika Lee, Clara Moon, Jane Ro, Amy
Wang, Jing Zheng
Designer/Animators: Ivan Cruz, Evan di Leo, Frank Lin, Giancarlo Rondadi
Generalists: Billy Maloney, Brandon Thomas, Jerry Weil
Modeler: Christian Argueta
Matte Painter: Thom McKay Price
Lighters: Rommel Calderon, Nic Leach, Eric Pender
Credits:
Advertising Agency: 72andSunny, USA
Production Company: Golden Wolf
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Creative Director: Aaron Howe
Senior Copywriter: Eric Burnett
Designer: Jaclyn Markle
Copywriter: Ryan Iverson
Junior Film Producer: Helena Yueh
Senior Film Producer: Ellen Pot
Film Producer: Erin Goodsell
Brand Manager: Autumn Abbruzzi
Brand Coordinator: Jaimie Mazzola
Strategist: Kelly Wright
Business Affairs: Cecilia Harvey
Production /Editorial / Animation / Design: Golden Wolf
Ingi Erlingsson: Creative Director
Art Director / Director: Ewen Stenhouse
Producer: Ant Baena
Lead Designer: Norm Breyfogle
Storyboards: Ewen Stenhouse, Norm Breyfogle, Yohan Auroux
Animators: Ewen Stenhouse, Tim Whiting, Peter Dodd, James Duveen, Carlos De Faria, Sam Taylor, Jerry Forder, Joe Sparrow, Matthew Timms, Isobel Stenhouse
Compositors: Alex Fernadez and Stefano Ottaviano
Designers: Norm Breyfogle, Ewen Stenhouse, Jonathan Djob Nkondo, James Duveen, Marie Ecarlat, Yohan Auroux, Bobbie Jean Litsenberger
Music: Willy Moon, "What I Want"
Sound Effects: Barking Owl
Sound Designer; Michael Anastasi
Executive Producer / Creative Director: Kelly Bayett
Mixer: Brock Babcock
Finishing: Barking Owl
Executive Producer: Elexis Stern
Producer: Abisayo Adejare
VFX Artist; Mark Holden
Target's wedding gift registry print ad campaign normally wouldn't gather too much attention unless you are a bubbling bride to be and you really love shopping at Target, but a print ad featuring a gay couple that appeared on Targets wedding gift registry back in June is now spreading its wings and taking off online. Ah the power of the internet.
Tagline:
Be Yourself, Together.
Build a target wedding gift registry as unique as the two of you.
Bullseye, Target's English Bull Terrier mascot sets off on a journey across Canada in a motorcycle sidecar meeting friends along the way in the chains "Can't Wait To Meet You" commercial.
The newest Target commercial created by Wieden+Kennedy entitled "Color Changes Everything"(filmed in Buenos Aires in la plaza de San Martin) is great, but the Target ad featuring Adele's song Rolling In The Deep sung on a school bus even better....if you like Adele, and who doesn't right now?
The young lady singing is Denise from PS22 School Chorus (Staten Island, NYC). The school chorus was featured at the end of last year's Academy Awards.
Credits:
Agency: Wieden + Kennedy New York
Client: Target
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director:
Ben Hughes
Creative Director:
Julia Leach
Copywriter:
Andrew Jasperson
Art Director:
Mathieu Zarbatany
Head of Content Production:
Gary Krieg
Executive Producer:
Temma Shoaf
Producer:
Alison Hill
Product Producer:
Jen Hundis
Director of Business Affairs:
Sara Jagielski
Production Company:
Smuggler
Director:
Filip Engstrom
Executive Producer/COO:
Lisa Rich
Executive Producer:
Allison Kunzman
Line Producer:
Tim Kerrison
Director of Photography:
Crille Forsberg
Editorial Company:
Final Cut
Editor:
Jeff Buchanan
Post Producer:
Viet-An Nguyen
Post Executive Producer:
Lauren Bieiweiss
Editorial Assistant:
Betty Jo Moore
VFX Comapny:
The Mill
VFX Lead Flame:
Iwan Zwarts
VFX Supervisor:
Iwan Zwarts
VFX Supervisor:
Adrian Hurley
VFX Flame Artist:
Keith Sullivan
VFX Flame Artist:
Melissa Graff
VFX Flame Artist:
Jeff Robins
VFX CG Artists:
Boris Ustaev
VFX CG Artists:
Naotaka Minami
Producer:
Charlotte Arnold
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer: Philip Loeb
Sound Designer: Philip Loeb
Producer: Gloria Pitagorsky
Song: Allouette
Artist: The Delta Rhythm Boys
JT teases his fans in a new spot for Target, the 20/20 Experience will be available February 19,2013.
Target introduces Prabal Gurung with it's newest commercial featuring the song "She's Got Something" by Greg Holden and young couple in love, she is Olivia Thirlby and he is Chris Conroy.
