Finally! Google brings their Maps App to iPhone and introduces the fact with a very Apple-Like video.
So all you iPhone users who have been lost trying to find your way back from where ever Apple sent you can cheer because It's Here, go download the Google Maps App and be home in time for Christmas. http://maps.google.com/helloworld
Before everyone starts asking, the song and music is by The Hundreds and Thousands, song title is "Here We Go."
How big a deal is this? Well judging from the comical but very truthful comments being posted on the video's YouTube page...it's a huge deal.
Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial. dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.
In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.
To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.
Film Credits: Agency: ecopop CW/CD: Chad Rea Production Co: We Are Helsinki Director: Steve Porcaro Editor: Steve Porcaro Music: Marcus S. Johnson
Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.
adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.
The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.
Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game. The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.
Bring Virginia and her friends to life when you mail your letter to Santa at Macy's! Learn how the Macy's Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia in stores. For more information, visit macys.com/believe. Credits: Agency: JWT New York Chief Creative Officer: Peter Nicholson Client: Macy's Executive Creative Director: Matt MacDonald Creative Director: Craig Love Creative Director: Shayne Millington Creative Director: Lea Ladera Art Director: Chad Baker Art Director: Joseph Merkeley Copywriter: Emily Sander Planner: Jonathan Fletcher Director of Digital Production: Suzanne Molinaro Director of Brand Production: Sergio Lopez Director of Creative Technology: Martin Legowiecki Executive Producer: Brenda Fogg Executive Producer: Robin Feldman Producer: Catherine Christiansen Production Design: Jenny Horn Production Design: William Creedle Production Design: Mishu Hassan Production Company: Metaio Production Company: The Ebeling Group
A Starbucks Cup of Magic app for the holiday's?...somethings really are just too ridiculous for words, but what do I know.
From Starbucks.....
This year let's bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters — on Red Cups, Christmas Blend bags, in-store and more — and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you'll discover...
Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.
Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result. Credits: Client: National Geographic / UPC Agency: appshaker.co.uk Creative Directors: Alex Poulson / Kevin Jackson Art Director: Barnabas Nanay 3D / Effects: Vertigo Digital Production Directors: Adam Trost / Szabolcs Turányi-Vadnay
Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.
The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.
My Food My Way gets interactive with Foodagram, a new web app invites users to play with puppets in the name of healthy eating. Toronto Education Workers and the Toronto District School Board recently launched the My Food My Way campaign, the initiative strives to engage students on the subject of nutrition.
Now, as a way of reaching out to those kids aged 13-17, the campaign has developed an interactive web application called Foodagram that allows users to record and share puppet video messages.
"One of the ways that My Food My Way differs from other student nutritional campaigns is its philosophy of engage first, educate second," says John Weatherup, President of the Toronto Education Workers.
The app works like this: you choose a food puppet, record your voice through your computer's microphone, and then presto: the puppet says whatever you want in a video clip. The resulting messages can be sent via email or shared on Facebook and Twitter.
The cast of puppet characters includes a slice of pizza named Papa Roni, a milkshake named Molly Moo, and a hamburger named Pattie.
"Foodagram as an experience is one we think will resonate loudly with students; inviting them to learn about nutrition in a non-traditional way," says Ahmad Ktaech, the managing director of the marketing firm behind the campaign.
Marvin Greenberg, the campaign's chair, stresses the importance of this engagement: "By using fun and innovative technology, we can develop the relationship with students so that a discussion on healthy eating can begin".
To try Foodagram for yourself, visit: www.foodagram.ca.
In recent years, the zombie population has multiplied on a global scale. Zombies now make up a significant part of society, starring in countless video games, movies and popular television shows. Though they love to feast on human flesh, we havewhole-heartedly embraced the zombie community, turning them into a culturalphenomenon.
Recognizing a massive opportunity in the marketplace for a dating service that catered to zombie singles, Noise developed ZombieConnect, the first official mobile dating app for the walking dead- available on iTunes, and coming soon to Android.
Not a zombie? Zombie Connect allows everyday people to zombify themselves, browse profiles of fellow flesh-eaters and connect via Facebook.
Whether you’re looking for long-term love, a casual date or just someone to eat brains with, Zombie Connect is the perfect platform for bringing decomposing corpses together. Testimonials are pouring in fromzombies like Gorey Gretta, who used Zombie Connect to meet her now husband Bloody Barry. As they celebrate their first wedding anniversary she could not be happier, explaining:
You can get the Zombie Connect app for free at the iTunes App store. Get it Here.
With so many zombie-related cultural festivities coming up this month (Halloween), there’s no better time for you to find your slowly rotting soul mate.
Credits: Creative Ad Agency: Noise, Vancouver, BC. www.noisedigital.com
Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.
Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
tshirtOS is the world's first wearable, sharable, programmable t-shirt. The original canvas of personal-expression, innovated by Ballantine's and Cutecircuit. A working, digital t-shirt that can be programmed by an iOS app to do whatever you can think of.
Ballantine's believes in the power of personal expression and want to make tshirtOS available for everybody to buy. You can express your interest on their Facebook page at http://www.tshirtos.com and register your interest.
Credits: Agency: Work Club Director: Kim Gehrig Music: original score by Portasound.
A new app, but just any app and online ad campaign for "If I Die 1st" which gives you the opportunity for world fame through your death...Just when I thought I'd seen it all.
The "if i die" app allows users to leave a final message to be published after they die. After leaving your message, users simply choose close Facebook friends & family to be their Trustees — In charge of reporting their passing away.
The if i die 1st campaign actually launches a new exciting feature: Personal Messages, which enable users to have a message sent to anyone they choose, via email.
Credits: Advertising Agencies: twentythree and Mizbala twentythree Creative Partners: Erez Rubinstein, Yossi Tzarfati Mizbala Executive Creative Director: Dori Ben-Israel Animation: Yuval Meron Music: Lee Curreri (AKA Bruno Martelli from TV series FAME) Programming: Raviv Cohen (Go-Public) Client: Willook Willook CEO & Founder: Eran Alfonta
So how do test a new app in today's modern world? Well, in the case of Hotels dot Com Extreme Booking campaign you head to Pamplona, Spain and have Señor Andy Bell book his hotel while running with the bulls.
Running with the bulls is an adventure. Doing it while attempting to book a hotel with the Hotels.com mobile app? Extreme.
The running with bulls is the second by ad agency Y&R for Hotels.com, the first Extreme Booking was a skydiving adventure (below) where a Mr. JT Holmes went skydiving in Lake Tahoe and successfully booked a hotel room on with his mobile app before he landed.
Credits: Created by the Ad Agency: Young & Rubicam, Chicago.
So The New Yorker magazine has an iPhone app, and they created a 5 minute web film featuring Lena Dunham, Jon Hamm, and Alex Karpovsky to introduce the app to us all.
Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi. Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by — surprise! — performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week. The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets. “Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.” “We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein. WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.
Credits: Client: WeChat Spot Titles: “Good Luck”: 30; “Father’s Day”: 30 Creative Advertising Agency & Production Company: Stardust Executive Creative Director: Seth Epstein Managing Partner/Executive Producer: Dexton Deboree Copywriter(s): Seth Epstein & Dexton Deboree Director: Seth Epstein Live Action Executive Producer: Dexton Deboree Producer: Sarah Casillas Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual Line Producer: Thersea Lucas
Visual Effects Company: Stardust Art Director/Lead Designer: Ling Feng Designers: Lynn Cho, Luis Salcedo, Karen To Editor: Fred Fouquet Flame Artist: Todd Mesher 2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo Rotoscope/Clean-Up Artist: Michael Plescia
Music & Sound Design Company: Stardust Sound Design & Mix: Brian Peyton Music Composer: Jesse Mattson
For many, new smartphone technologies are liberating advancements, but for women who are victims of abuse they are just another control mechanism that can be exploited by their abusers.
Toronto-based agency UNION has created a new online video on behalf of Interval House, Canada’s first shelter for abused women, to show that while the technology has changed, the problem of abuse hasn’t. Mimicking the smartphone “reveal” commercials we see so often, wherein companies unveil their new smartphone tech, the ad subverts audience expectations for such ads to show just how much control a smartphone can give an abuser, as well as how that control can make it even harder for women to seek help from facilities like Interval House.
“When we started this project, we still had a relatively naive conception of the forms that abuse could take – that it was mostly physical or verbal,” said Lance Martin at UNION. “But as we learned more, we realized how big a role control and surveillance play in abusive relationships. And how smartphones enable that.”
With the goal of having viewers take away a better understanding of the evolving nature of abuse, UNION’s ad for Interval House also encourages them to engage with the problem, do what they can to eliminate it and donate.
This ad is part of UNION’s ongoing work for Interval House which began earlier this year with the Facebook connect project, Every Second Matters.
Credits: Campaign Name: Phone Demo Client: Interval House, Toronto Creative Agency: UNION, Toronto Executive Creative Director/ Partner: Lance Martin Senior Art Director: Glen D’Souza Senior Copywriter: Michael Takasaki Designer: Justin Aitcheson Producer: Jennifer Dark Group Account Director: Cheryl McKenzie Account Supervisor: Daniella Casasanta Planner: Heather Black Production Company: Sugino Studio Director: Todd McLellan Executive Producer: Dan Arki Editorial Company: School Editing Editor: Aaron Dark Post Production: Paul Binney/Fort York VFX Sound Design/Music: Steve Gadsden/ TA2 Sound & Music via: Glossy
Domino's and the creative team at Iris steal a page from Google Maps by replacing those red marker dots with pizza slices in this print ad pimping the pizza chains new On The Go app.
Credits: Creative Advertising Agency; Iris, London, United Kingdom Creative Director: Andy Taylor Creative: Tian Murphy, Carly Williams Producer: Jaina Minton Account Director: Venetia Tabor Photographer / Retouch: Parker Biley
How do you make healthy eating and active living fun for kids? By challenging them to try exciting activities such as turning their urine into bug repellent, holding an armpit smelling contest and inviting them to eat as many carrots as they can in hopes of achieving laser vision. The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment, helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day. In an age where children are familiar with apps, gaming and earning badges, the Healthy U program makes use of this concept to present healthy eating and active living in a fun and engaging way that kids and their whole family can enjoy. “The creative plot boils down to getting kids to take part in 42 off-the-wall, wacky and weird scientific experiments that can make even the pickiest child eat broccoli,” says Eva Polis, creative director, DDB Canada’s Edmonton office. “It is much easier to convince kids to do something when you create an environment where they come to that conclusion on their own.” Developed by DDB Canada’s Edmonton office, the Healthy U 5&1 Experiment presents a 21-day challenge that invites kids and their parents to complete 42 novel experiments. Hosted on www.healthyalberta.com and free mobile app (for Apple and Android users), the provincial program features two daily experiments, one focusing on trying nutritious foods and the other encouraging physical activity. Children can earn awards and track their progress, furthering the incentive to turn these daily experiments into a lifestyle-changing habit. The program’s content targets children between the ages of six and 12, but kids are encouraged to sign up with their parents so they can begin this new healthy lifestyle as a family. The initiative kicked off earlier in May with a week-long tour of schools in Alberta that saw Healthy U host school rallies for more than 2,000 students. Associate Minister of Wellness Dave Rodney and popular YTV personality Andy Chapman co-hosted the rallies, together with the Healthy U Crew, an energetic street team. Continuing this grassroots engagement, the Healthy U Crew will extend this campaign by travelling across Alberta in a can’t-be-missed van, visiting 27 more schools in May and June, connecting with an estimated 7,500 students. The crew will also visit 40 communities in Alberta this summer, attending events including the Calgary Stampede, Edmonton’s K-Days, the St. Albert International Children’s Festival, and the Medicine Hat Spectrum Festival, inviting kids to ‘experiment’ with healthy living in all sorts of crazy fun ways. The crew will also hand out sample kits featuring 10 experiments to try. Online, radio and transit advertising as well as in-store point of purchase at Sobeys round out this integrated campaign by driving families to the Healthy U website. The sponsorship secured with Sobeys creates an added motivation to this program as families who have signed up are given grocery coupons to reduce the costs associated with their weekly experiments. Furthermore, a partnership with YTV supports this initiative via a web series featuring two of the station’s animated superstars – Dr. Frantic and Kerblooey. About DDB CanadaNamed Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital & social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.
Credits: Agency: TBWA\G1 Paris Executive Creative Director: Rudi Anggono Art Director: Matthieu Darasse Copywriter: Alban Gallee Content Manager: Nicolas Rocca-Serra Web Developer: DAN Paris Digital Innovative Media: Benjamin Levy Nissan Europe Advertising Director: Arnaud Charpentier
