Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits: New spot is the work of ad agency BETC, London.
Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."
In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game. via: Natalie Zmuda @ AdAge.
Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.
Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.
Watch this short trailer and see the Coca-Cola #PolarBears as you've never seen them before. The trailer is a preview to the short film featuring the beloved Polar Bears and the new Coca-Cola Polar Bears film produced by Ridley Scott.
The full 7 minute clip is below. "The Polar Bears," tells the story of the bear family that has appeared in Coke commercials since the "Always Coca-Cola" campaign first debuted in 1993. While polar bears have been part of the print ads for Coke since 1922, the campaign put the polar bears front and center and now we hear them speak to each other and learn their names in this wonderful short film.
Below, one of the 30 second ads taken from the film that will air on TV, simply entitled "Polar Bears".
Credits:
Produced by Ridley Scott, Tony Scott, and Michael Costigan Directed by John Stevenson
Coca-Cola shows us we still have reasons to believe in a better world with the Rivalry Wallet campaign. Here's the story line: A wallet is planted in Portugal's Benfica Soccer club MegaStore, the wallet has a rival club's ticket inside and it's just days before a big match. What would you do? It was nice to see that 95% of the people returned the wallet, and not only were they given a ticket to the game, but they were honored on the big jumbo tron.
The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.
Creative new print campaign promoting Coca-Cola FM (Coke’s online radio platform) ad agency JWT, Brazil take a simple yet brilliant idea and create an amplifier using a magazine cover and an iPhone.
Attached to the cover of Capricho Magazine, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music.
Credits: Title: Amplifier Client: Coca-Cola Product: Coca-Cola FM Ad Agency: JWT, Brazil Chief Creative Officer: John Ricardo Executive Creative Director: John Ricardo and Roberto Fernandez Editor: Leandro Pinheiro Art Directors: Andrea Pissarro, Rodrigo Adam Creative Direction: Angela Bassichetti Planning: Fernand Alphen, Isabella Mulholland Contact: Ana Hernandez, Felipe Giacon, Luana Ferreira Media: Aline Fashion, Tullio Nicastro, Stella Lopes, Ana Alberine, Fabiana Ramos Customer Approval: Patricia Pieranti, Adriana Knackfuss, Gian Martinez, Javier Mezza, Luciana Féres, Adriano and Rafael Prandini Ciavdar Art Buyer: Paula Ferrari Graphic Producer: Flávio Schaefer
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples, Italy. Famous chef Simone Rugiati is on a mission asking people to eat together delivering "doses" of happiness through a magic food cloche. Credits: Agency: Naked Communications Copenhagen Client: Coca-Cola Director: Tobias Granström Production Company: Acne Production
To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.
Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube
Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.
Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online
Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.
Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."
This should get pretty entertaining over the next few days. via: SI.com
Coca-Cola's Polar Bear wants to share a moment of happiness with you at the World of Coke.
http://www.worldofcoca-cola.com Our Coca-Cola Polar Bear is one happy bear. Check out how the bear celebrates moments of happiness inside the World of Coca-Cola!
This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. Creative Ad Agency: Fitzgerald+CO CCO: Noel Cottrell Client: Coca-Cola CD/CW: Mitch Bennett CD/AD: Wes Whitener EP: Christine Sigety Prod. Co.: Biscuit Filmworks Director: Aaron Ruell Managing Director: Shawn Lacy Managing Director: Holly Vega Producer: Tracy Broaddus Editorial: Arcade Editorial: Kim Bica Managing Partner: Damian Stevens EP: Nicole Visram Producer: Kirsten Thon-Webb Music Composition: MassiveMusic EP: Keith Haluska Producer: Courtney Jenkins CD: Elijah B. Torn FX/Online: Airship Artist: Matt Lydecker Credits via: Creativity-Online
