This summer Coca-Cola swapping it's name with yours. Coke will be replacing the iconic Coca-Cola logo on some of their bottles with 150 of Great Britain's favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke
The latest TV ad for the Share A Coke campaign was created by creative ad agency Leo Burnett.
Today Coca-Cola unveiled a teaser spot it calls "Mirage." The "Coke Chase" ad features three factions: badlanders, cowboys and showgirls who race through the desert in pursuit of a bottle of Coke. The commercial was created by Wieden & Kennedy, closes with a cliffhanger, as the groups realize the bottle was simply a sign. Another sign points them "50 miles ahead."
In a twist reminiscent of the "Choose Your Own Adventure" series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30-second spot that will air post game.
via: Natalie Zmuda @ AdAge.
Credits:
Ad Agency: Wieden&Kennedy
Coke Zero wanted to know what it takes for people to notice the difference between Coca-Cola and Coke Zero, without conducting another boring taste test.
Introducing Zero Clue! An interactive taste test that got Coca-Cola drinkers unknowingly enjoying a Coke Zero thanks to a unique and innovative color-changing can.
Credits:
Creative Ad Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Directors: Yvan Hiot, David Raichman
Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Sophie Baruchel
Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Nicolas Gagner,Martin Olivier
Illustrator: Robyn Makynson
Typographer: Robyn Makynson
Producers: Laure Bayle, Aurélie Appert
Account Supervisors: Philip Heimann, Tonya Fossey
Advertiser's Supervisors: Danielle Henry, Miranda Madar
Account Manager: Anne-Sophie Carbo, Larry Ball-Piatti, Gianluca Brisigotti
Planner: Hadi Zabad
Global Group Content Director: Guy Duncan
Global Creative Director: Danielle Henry
Global Communications Manager: Miranda Madar
Technology Partner: Capital Innovation
New Coca-Cola Zero commercial, "Unlock The 007 In You" showcases the exciting partnership between Coke Zero and Skyfall, the twenty-third James Bond film.
The ad features a regular Joe drinking a Coke Zero at a local bar when he notices a beautiful woman who seems eager to ditch the guys at her table.
When he drinks his Coke Zero, he unlocks the 007 in himself and immediately hums the iconic James Bond music theme, our hero steps to the table, that sets off a wild chase scene, featuring a few thugs, a motorcycle ride down some steep steps, a huge collision, and a long leap from a bridge by the ersatz Bond while he holds hands with the girl...exciting stuff huh?
You can Unlock the 007 in you at their Faacebook page Here.
The Coke vs Pepsi war may never end, but if Alvise Avati's spec ad for Coca-Cola is any indication of what might happen then Coke just won. This thrill ride of an ad has Coke laying a royal beating on Pepsi in a spot that could run with the best of any SuperBowl commercial. Not bad for a guy who claims he created it in his spare time with the help of some very talented friends. Check out his YouTube channel HERE.
Credits:
Written and Directed by: Alvise Avati
Models: Andrea De Martis
Rigging: Mario Aquaro
Lighting and Shading: Giovanni De Francesco
Compositing: Stephen Holbrook, Caleb Clark, Alvise Avati
Fluid simulation: Mirco Paolini, Maurizio Giglioli
Crowd system: Giuseppe Chisari
2d painting: Daniele Montella
Thanks to: Roberto Fiorucci, Michele Benigna, Gherardo Zurla, Ottaviano Brando.
Music extract from the movie: "Unstoppable" by Harry Gregson-Williams. ©20th Century Fox
Diet Coke is bringing back The Hunk with a new teaser advert, we wont officially see him undressing in the full commercial until Monday January 28th, but Coke was kind enough to give us this teaser spot until then.
We don't know who the new man is yet, but if he is anything as lovely as the original Diet Coke Window Washer Hunk we first met back in the 1997 ad we should all be pleased. For your viewing pleasure ladies, Robert Merrill, aka the window washer is below.
Credits:
New spot is the work of ad agency BETC, London.
Ronaldo de Assis Moreira, better known as the Brazilian footballer Ronaldinho, cost himself a Coke sponsorship worth $750,000 for drinking a can of Pepsi at a recent press conference.
Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of Pepsi, their arch-rivals’ fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the ‘O Estado de Sao Paulo’ newspaper.
"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back,” Coca Cola marketing chief Marcelo Pontes told reporters. “The sponsorship had become embarrassing."
This should get pretty entertaining over the next few days.
via: SI.com
Coke Zero's latest TV spot about a young guy whose frustration by his parents' conflicts is the catalyst for action in the creation of his own dance move — the Toe Tappy.
Fueled by Coke Zero, his own determination, and the encouragement of his friends, he brings his dance to the public and it spreads around the world.
The music is " I'm all in" by rapper Metis featuring Aynzli Jones
Credits:
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Director Branded Entertainment / Digital Head: Fred Levron
Creatives: Baptiste Clinet, Florian Bodet, Nicolas Lautier, Adam Kennedy, Brandon, Rochon, Johnny Budden
Director: Nima Nourizadeh
Head Agency Producer: Laure Bayle
Music Artist: Metis & Aynzli Jones
Global Busness Director: Tonya Fossey
Cut+Run’s Jon Grover recently edited a commercial for Coke Zero via agency Translation. Directed by Caviar’s Jody Hill, the spot stars comic actor Ken Jeong who prefers the notion of “and” (as in Real Taste and Zero Calories) over “or.”
Facing the choice between two uniquely different movies, Ken Jeong looks down at his can of Coke Zero. Inspired, he leaps into action performing a rendition of “War (What Is It Good For?)” with original dance moves and substituting the word "or" for "war," much to the entertainment and delight of passers by. After all, why choose when you can enjoy everything?
Credits:
Advertising Agency: Translation
CEO: Steve Stoute
Chief Creative Officer: Chris Cereda
Associate Creative Director: Cory Smith
Senior Copywriter: James Cohen
Copywriter: Sunita Deshpande
Producer: Barry Sonders
Group Account Director: Lauren Schwartz
Account Supervisor: Julia Ruzyllo
Account Executive: Rebecca Ponce
Account Executive: Greg Dyer
Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Head of Production: Leigh Miller
Producer: Luke Ricci
Editorial Company: Cut + Run
Editor: Jon Grover
Assistant Editor: Adam Bazadona
Producer: Ashley Carrier
Executive Producer: Rana Martin
Conform: Cut + Run
Flame Artist: Joseph Grosso
Graphics Artist: Paul Fiterson
Postproduction Facility: Nice Shoes
Colorist: Lez Rudge
Sound Design Company: Elias Arts
Executive Producer: Jeff Fiorella
Producer: Kala Sherman
Audio Mix: Hyperbolic, New York, Steve Bucino
Diet Coke celebrates 30 years by bringing back the sexy hunk in new "Gardener" TV spot. The new Coke hunk is Andrew Cooper, and the music is the Etta James song "I Just Want To Make Love To You." A group of women spot the "hunk" mowing the grass and one of them rolls a can of the drink towards him as part of their master plan to get our "Hunk" to remove his t-shirt...mission accomplished ladies.
Credits:
Creative Agency: BETC, London
Art Director: Neil Dawson
Director: Rocky Morton of MJZ
See more Coca-Cola commercials HERE.
American fashion designer Marc Jacobs joins Diet Coke as the brands Creative Director. What does that mean exactly apart from having him star in a new commercial (above). The new hunky Coke man will be providing general creative input by creating “whimsical, feminine” packaging for Coca-Cola as it celebrates its 30th anniversary in Europe, as well as stripping down in a photo booth and posing in pin up style ads.
Behind the scenes with Marc Jacobs and Diet Coke, Coca-Cola Light for our European friends.
Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.
The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.
Creative Credits:
Advertising Agency: Duval Guillaume and Antwerp, Belgium
Creative Directors: Geoffrey Hantson and Katrien Bottez
Art Director: Tim Schoenmaeckers
Copywriter: Niels Sienaert
Digital Strategic Planners: Kris Hoet and Sophie Jadoul
Head of Interactive Concept: Frédéric De Vries
Production Company: Made in Brussels
Post Production: ACE image Factory
Editors: Stijn Deconinck, Stefan Rycken
Sound Production: Raygun
From the Diet Coke "Stay Extraordinary" campaign, Taylor Swift tells us all about music that moves you and her. Created by Droga5, the commercial was filmed in Swifts' hometown of Nashville it features Taylor in her natural element, penning lyrics when inspiration strikes.
Diet Coke fits beautifully into one's lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can't and may show up in a place you'd least expect. Discover how people react when they see it.
Credits:
Ad Agency: Ogilvy & Mather, Paris
CCO: Chris Garbutt
CD: Yvan Hiot, Frederic Levron
CW: Baptiste Clinet, Nicolas Lautier, Florian Bodet
Art Director: Baptiste Clinet, Camille Pot, Nicolas Lautier, Florian Bodet, Nicolas Gagner
Photographer: Jeremy Bouchet
Illustrator: Robyn Makynson
Designer: Martin Olivier
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they've taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—"yes", the Coca-Cola can itself.
Credits:
Advertising Agency: Ogilvy & Mather
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt, Eugene Cheong,
Creative Director: David Raichman, Frederic Levron, Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner, Erdenechimeg Erden
Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier
DoP: Claude O’Steen
Illustrator: Robyn Makynson
Assistant Director: Sibilla Morgantini
Assistant Camera: Abhilash Chandrasekaran
Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury
Planner: Hadi Zabad, Mark Sinnock
Designer: Martin Olivier, Olivier Brechon
Technical Partner: Capital Innovation
Watch this short trailer and see the Coca-Cola #PolarBears as you've never seen them before. The trailer is a preview to the short film featuring the beloved Polar Bears and the new Coca-Cola Polar Bears film produced by Ridley Scott.
The full 7 minute clip is below. "The Polar Bears," tells the story of the bear family that has appeared in Coke commercials since the "Always Coca-Cola" campaign first debuted in 1993. While polar bears have been part of the print ads for Coke since 1922, the campaign put the polar bears front and center and now we hear them speak to each other and learn their names in this wonderful short film.
Below, one of the 30 second ads taken from the film that will air on TV, simply entitled "Polar Bears".
Credits:
Produced by Ridley Scott, Tony Scott, and Michael Costigan
Directed by John Stevenson
To celebrate the London 2012 Olympic Torch Relay and your Future Flames, Coca-Cola brought the UK's hottest music artists to 66 nights of celebration around the UK.
Take a look back at the most memorable moments of the relay, as we follow the Olympic Flame on its journey from Land's End, all around the country and back to London in preparation of the Finale in Hyde Park and the start of the London 2012 Olympic Games. Featuring Dizzee Rascal, Eliza Doolittle, Friendly Fires, The Wanted, You Me At Six, Emeli Sandé, Labrinth, Rizzle Kicks, The Wombats and Wretch 32. via: YouTube
Also celebrating this Olympics Coca-Cola recently unveiled the "BeatBox" building, designed by architects Asif Khan and Pernilla Ohrstedt which will promote Coke's "Move To The Beat" ad campaign. The building was built with 230 bolsters that respond to touch with sound, the structure becomes one giant instrument.
Mark Ronson's "Move to the Beat" anthem — which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target — is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney. via: creativity-online
The official theme song to the upcoming "007 Skyfall" film was released today, entitled Skyfall the soundtrack is by Adele. Written by Adele and Paul Epworth and the video is the work of Nick Chappell.
Check out the Unlock The 007 In You Coke Zero commercial HERE.
The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through the generosity of cash, in-kind, products, volunteers, equipment, services and awareness that support Special Olympics Programs and Events around the world, Coke has fostered acceptance and inclusion of millions of Special Olympics athletes.
In this commercial, a young man tells us what you feel when you win as a trisomic athlete. His speech is very touching and very surprising:
Being stared makes you different. "People look at you. They stare. They all stare. They point at you. They shout things. They make you feel different. It's fantastic." Be a part of it. Special Olympics European Summer Games Antwerp 2014.
French translation:
Quand on vous fixe du regard, vous vous sentez différent. "Les gens vous regardent. Ils vous fixent. Ils vous fixent tous. Ils vous montrent du doigt. Ils crient des choses. Ils vous font vous sentir différent. C'est fantastique." Rejoignez-nous. Special Olympics Jeux d'Été d'Anvers 2014.
Downy Un-Stopables remakes the classic Mean Joe Greene Coke Super Bowl commercial with Amy Sedaris and Mean Joe Greene.
Credits:
Ad Agency: Grey, New York
Post Production: No6 by Lawrence Young.
