American fashion designer Marc Jacobs joins Diet Coke as the brands Creative Director. What does that mean exactly apart from having him star in a new commercial (above). The new hunky Coke man will be providing general creative input by creating “whimsical, feminine” packaging for Coca-Cola as it celebrates its 30th anniversary in Europe, as well as stripping down in a photo booth and posing in pin up style ads.
Behind the scenes with Marc Jacobs and Diet Coke, Coca-Cola Light for our European friends.
