ShowBusinessMan:
Super Bowl 2012

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Credits:
Agency: RPA
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Associate Creative Director/Copy: Jon King
Art Director: Brian Hall
VP, Executive Producer: Jack Epsteen
Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein
Production Company: MJZ
Director: Craig Gillespie
DP: Emmanuel Lubezki
Visual Effects: Eight VFX
Editorial: Arcade
Editor: Kim Bica
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce

via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Photo courtesy H&M

Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep — they're very cool," he explained. Is it just me or does that quote just sound strange?

Regis Philbin makes a cameo in one Pepsi Max's 2012 Super Bowl ads...
In the check-out line, the Coke Zero driver is hoping to quickly pay for a delicious Pepsi MAX without anybody noticing. Unfortunately for him, the transaction doesn't go as planned.

Below, a teaser and behind the scenes of the Pepsi Super Bowl commercial starring Elton John and Melanie Amaro in the "Kings Court" ad.

Credits:
Ad Agency: TBWA\Chiat\Day

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

Credits:
Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: David Sullivan
SVP, EP: Gary Paticoff
Senior Producer: Isadora Chesler
Director of Business Affairs: Maria Del Homme
Production Co: Moxie Pictures
Director: Todd Phillips
DP: Larry Sher
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Salli Zilles
Production Supervisor: Barry Heaps
Production Designer: Shepherd Frankel
Editorial Company: Union Editorial
Editor: Jim Haygood
Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Asst. Editor: Dylan Firshein
VFX/Telecine: The Mill
Managing Director: Ben Hampshire
Telecine Artist: Adam Scott
Lead Flame Artist: Andy Bate
Producer: Enca Kaul
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Mixer: Paul Hurtubise
Executive Producer: Adrea Lavezzoli
Producer: Caitlin Rocklen

Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.

“At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”

Credits:
Advertising Agency: TDA_Boulder, Boulder, USA

Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

The Audi Vampire Party Super Bowl full teaser ad below.

Credits:
Ad Agency: Venables Bell & Partners

This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's.co domain names.

Come on GoDaddy you guys should be able to do better than this, it's getting old.

Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

Credits:
Advertising Agency: Deutsch, Los Angeles, USA

Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

Credits:
Ad Agency: ATTIK in association with Lexus

How this entry into the Doritos Crash The Super Bowl 2012 contest didn't make it as one the finalist is beyond me. The list of ingredients used in the "Make Your Own Gold" spot alone could have made this a winner.

I knew you'd want to know so here you go...full list of ingredients:
Staff of Anubis, Philosopher Stone, Rubber Hammer, Rubber Nails, Moon Rock Salt, Archimedes Screw, Harpsichord, Parachute, Blank, Bag of Holding, Cloud Mist, Elven, joy, Lucky Penny, Love Song, Erlenmeyer Flask, Marcoscope, Sense of Wonder, Blankety Blanks, Temporal Glitch, Haiku, Nods, Sweeps, Beeps, Deeps, Sneeps, Reeps, Winks, Memories, Fireballs, Congratulations, Laughter, Lightening, Star Dust,Rings of a Tree, Mother's Approval, Mountain Air, Cheesiness, Inspiring Footage, Smiles, Secret Ingredient, Smell of Morning, Love, and of course Salt.

Credits:
Written by: Jack Dreesen, John Ramsey & David Ward
Directed by: David Ward & John Ramsey
Produced by: Jack Dreesen, John Ramsey & David Ward
Starring: Byron Brown

Victoria's Secret has just been nominated as one of the top 10 brands on CBS's Greatest Super Bowl Commercials, so they've created this short teaser spot to get you to vote for them. You can make your vote for Victoria's Secrets or any one of the other front runners at cbs.com/superbowl by January 31st. The results will air February 1st for Best Brand. The other brands nominated are: Bud Light, Budweiser, Careerbuilder.com, Coke, Doritos, E-Trade, FedEx, GoDaddy, and Pepsi.

Century 21 is keeping their 2012 Super Bowl ad top secret but they wanted to start a buzz with this teaser.

The CENTURY 21 Super Bowl Commercial Committee won't tell Steve Daingerfield any secrets about the big ad. Not to worry — He's going to pay a visit to some other real estate companies to try his luck finding out about their Super Bowl Commercials

Doritos announces the five finalists in the Doritos' 2012 "Crash the Super Bowl" ad contest. All 5 ads below and in no particular order.

Sling Baby, by Kevin Willson

Mans Best Friend, by Jonathan Friedman

Dog Park, by Tyler Dixon

Hot Wild Girls, by Brad Scott.

My personal favorite of the bunch is "Bird of Prey", come on who doesn't like a human bird man.

Bird of Prey, by Joby Harris

Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.

The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.

Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.

Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.

The latest announcement left the world's leading sports announcers speechless and tweet-less.

A sneak peak at the 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial competition with two ads, "Spy Thriller" video above and "My First Memory" below.

Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ads
Theme of "Chevrolet Route 66" Ads to Capture the "Spirit of Road Trips...."
Fans Invited to View, Rate and Share their Favorite 30-Second Spot to Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com

One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.

In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."

SOT Full: Chris Perry / Vice President, Global Chevrolet Marketing and Strategy

Among the submissions for the "Route 66" competition include:
● "Happy Grad"
● "Larry!"
● "Make Sure She's Okay"
● "Spy Thriller"
● "My First Memory"

Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

The official press release:
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".

The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott

Credits:
Executive Creative Director: Patrick O'Neill
Global Creative Director: Will Hammond
Associate Creative Director: Mariota Essery
Associate Creative Director: Scott Brown
Executive Broadcast Producer: Guia Iacomin
Assistant Broadcast Producer: Alicia Portner
North American Group Account Director: Mark Hansen
Account Director: Nicole Bray
Management Supervisor: Jennifer De St Remey
Account Supervisor: Sarah Larsen
Account Executive: Kyle Webster
Assistant Account Executive: Kacy Carter
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Mimi Hirsch
Talent Payments Coordinator: Nora Said
Broadcast Traffic: Jerry Neill
Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell
IMPERIAL WOODPECKER – PRODUCTION COMPANY
Director: Stacy Wall
Executive Producer / Managing Partner: Doug Halbert
Producer: Mary Livingston
Production Supervisor: Marlo Verdin
EDITORIAL COMPANY — WHITEHOUE POST
Editor: Russell Icke
Editor: Rick Lawley Editor: Dan Oberle
Assistant Editor: James Dierx
Assistant Editor: Brandon Porter
Producer: Joanna Manning
Executive Producer: Sue Dawson
VFX – The Mill
Executive Producer: Sue Troyan
VFX Producer: Sabrina Elizondo
Lead Flame: Phil Crowe

Holy Crap, was that a sasquatch? Holy Crap, was that a Hyundai? Holy crap, this is one great ad for Hyundai.

Credits:
Advertising Agency: Innocean, Canada
Executive Creative Director: Gary Westgate
Creative Director: Nelson Quintal
Art Director: Damon Crate
Copywriters: Adrienne Annau, Joe Vu, Matt Beasant
Agency Producers: Alina Prussky, Tony De Sousa
VP, Account Director: Vito Greto
Account Supervisor: Shannon Beaver
Account Manager: Thomas Flood
Account Executive: Vlad Kushchenko
Production: Soft Citizen, Furlined
Director: The Perlorian Brothers
Director of Photography: Manel Ruiz
Editorial: Stealing Time
Editor: Leo Zaharatos
Assistant Editor: Dylan Atkinson
Colour & Post Production: Alter Ego
Colorist: Eric Whipp
Music: RMW Music
Sound Design: Vapor