Canadian Club Whiskey offers up some good old whisky wisdom in a great new ad campaign created by Brooklyn Brothers. The new “Join the Club” TV and digital campaign, which launches nationally in Canada today, features video segments available on specialty TV, on Facebook and in digital media that star the “Canadian Club Chairman” and offer humourous Whisky Wisdoms to help guys to ease their way into the whisky world. CC fans can submit their own wisdom on the Facebook fan page HERE.
The campaign includes four commercials, "The Chairman" (above) who gives us a brief history of Canadian Club and finishes it with this fantastic line that all whiskey lovers can appreciate, "...if there's one that tastes better than whiskey, it's smuggled whiskey." The "Canadian Club Chairman," has a stable of Whisky Whisdoms that are blunt, unapologetic and undeniable truths such as: "Never send beer to do a whisky’s job" and "Everything in moderation. Except bacon". and of course "Drafts are best suited for fantasy football. Order a Canadian Club Whisky."
Below, are the "Shirt", "Food Groups" and "First Step" TV spots, and don't forget to always enjoy your Whiskey responsibly my Canadian friends.
Credits: Creative and Production by the Brooklyn Brothers
Cue (the brand design company) creates an expression to celebrate the fifty year relationship between Frank Sinatra and Jack Daniel's Whiskey with very limited edition "Sinatra Select".
Jack Daniel’s Sinatra Select is a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with Jack Daniel’s. Frank was a fiercely loyal, lifetime fan of the brand, and Sinatra Select was designed to be both a classic expression of style and an homage to two American icons. This exclusive outpouring of the distiller’s craft is matured in proprietary oak barrels for a bold flavor, timeless character and exceptional smoothness. Sinatra Select will be available at high-end retail stores and major airports worldwide, debuting in Las Vegas and later spreading to destinations including New York, London, Sydney and Singapore.
Frank Sinatra lived a style that was truly his own. His independent spirit made him stand out in his time, and continues to distinguish him today. The design for Sinatra Select balances Jack Daniel’s legacy and Frank Sinatra’s legacy with a look that is sleek and stylish, a reflection of Sinatra’s timeless good taste.
The vessel designed for Jack Daniel’s Sinatra Select is a taller, sleeker interpretation of the Jack Daniel’s Tennessee Whiskey bottle, with a weighted base, an embossed metal shoulder label and a medallion featuring an icon of Frank’s familiar fedora.
Sinatra Select incorporates many of the brand's defining elements, and adds new ones specific to this expression. The capsule features the Jack Daniel's Country Club logo created by Frank to adorn a blazer he wore in the 1950s—a statement of his independent way of living.
Sinatra Select is packaged within a bespoke bottle made for this special edition product. The branded box incorporates a medallion with the Frank Sinatra fedora icon and orange ribbon. The color orange works as the perfect complement to Sinatra Select's classic black color palette. Sinatra said that orange is the happiest color, and often used a bright orange pocket handkerchief to add some pop to his tailored suits and tuxedos. Inside is a special book that tells more about the story of Frank’s fifty-year relationship with Jack Daniel’s.
This super-premium offering from Jack Daniel’s celebrates a man who lived without hesitation or compromise. The result is a distinctive expression of style and grace, in keeping with the kindred spirit that it honors.
Credits: All images and story via: Cue Brand Design.
In other Whiskey news, see the Holiday Whiskey Advent Calender created by Drinks by the Dram HERE.
Drinks by the Dram has created the perfect Pre-Christmas gift for the Whiskey lovers. This Advent calendar replaces sweets and toys with small bottles of whiskey instead, with a total of 24 doors and behind each one is a small 30ml sample of Scotch. As a pleasant surprise, there’s even a small bottle of a 50-year-old malt whisky behind one of the doors, where the full-sized bottle is valued around £350 (roughly $550 US)
Drinks by the Dram is part of Master of Malt, that offers connoisseurs small samples of exclusive alcoholic beverage labels, including spirits like whiskey, run, vodka, and cognac. The Whiskey Advent Calendar is available online and can be purchased for €187.89
Get in the holiday spirit early with 24 drams of gin or whisky! The Ginvent Calendar and The Whisky Advent Calendar make a one-of-a-kind gift...much better than any partridge or pear tree and forget about the tie this year. Order here before they sell out The Whiskey Advent Calendar Blended Whisky
Captain Henry Morgan's Historic Real-Life Adventures Inspire New Action-Packed Ad Trilogy (via PR Newswire) Academy Award-Nominated Team Join Forces to Give Epic Story the Hollywood Treatment it Deserves Download image NORWALK, Conn., March 15, 2013 /PRNewswire/ — Few dare to look uncertainty straight in the eyes without blinking, or set sail for a destination that's open-ended; however, one need only…
