ShowBusinessMan:
2012 Olympics

It didn't take long for Usain Bolt to start appearing in new commercials, here is the Gatorade "What's Inside" ad where the Gold Medal Olympian, world's fastest human being Usian Boly walks the streets on London, making his way to Olympic Stadium.

The voice over rambles on about not being at the Olympics..."We weren't there on stadium billboards. We weren't there on double decker buses. We weren't on buttons, souvenirs or commemorative snowglobes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth."

Gatorade fuels some of the world's best athletes, from preparation to performance to recovery. You Win From Within.

Credits:
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill Global
Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producers: Molly Tait, Michael Gross, Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

Usain Bolt | What's Inside | Gatorade

Here's an interesting advert for all you creative minds to analyze...This Youtuber uploaded a 2012 Olympic themed commercial for "Body In Motion", labeled it "Banned Advert" which features nothing more than several women athletes doing what do they best, and sits back and watches his few count soar. (I'll give it a few days considering it was uploaded today).

Here are a few other banned Olympic commercials, the first is from Ugg Australia (it's actually pretty good), takes a page from the Chariots of Fire classic movie, as 5 Ugg wearing runners in boxers battle the rough terrain in their Uggs of course.

Oh and btw...the NIKE "Find Your Greatness" ad campaign is NOT an official London 2012 Olympic sponsor, and their ad agency Wieden+Kennedy deserve a gold medal pulling this brilliant campaign off.

F**k This I’m Off To Greece

A Campaign by the Ad Agency Mother to Support the Original Home of The Olympics

As The Games draw to a close, creative agency Mother launches a campaign to shift the nation’s Olympic enthusiasm to the plight of Greece – the troubled birthplace of The Olympics.

The social media based campaign entitled F**k This I’m Off To Greece is live now and is rallying for Britons to support Greece by buying specially designed t-shirts, and donating directly to the healthcare charity Doctors of the World, through the dedicated Facebook page. All users who simply like the page are in a bid with the chance of winning a two thousand pound holiday to Greece.

“We’re seeing a country [Greece] where pensioners are forced to rummage around for food in dustbins, with old men shooting themselves due to the economic meltdown there, and so we wanted to do something about it. The London Olympics has caused massive excitement here, and now The Games are almost over we want to get Brits to give something back to the forgotten mother of The Olympics” says Jim Bletsas, Design Director at Mother.

The charity Doctors of the World has a free healthcare drop-in clinic in Perama, Greece. Originally set up to help struggling migrants access healthcare, it is now seeing over 80% of Greek people, as the country’s health system is in collapse.

Nikitas Kanakis, President of Doctors of the World Green, said: “The numbers are shocking – around 20 percent of Greeks are living a desperate existence. The number of Greeks seeking survival at community kitchens and medical centres has quadrupled, the number of homeless and those in temporary shelter has tripled. We are talking about the start of a humanitarian crisis.”

Donations to the charity can be made online to a Just Giving page and via sales of a specially designed t-shirt both of which can be accessed through the campaign’s F**k This I’m Off to Greece Facebook page. The campaign is being run as non-profit and all the proceeds are going directly to Doctors of the World in Greece.

The Facebook page is live now: http://www.facebook.com/ftiotg and the activity will run online now until the end of the Paralympics in September.

Getty Images Editorial. Images In Real-Time from the Olympics

A pretty cool print ad campaign by YandR for Getty Images and their awesome work in capturing images that will last a lifetime at the 2012 London Olympics.

Credits:
Advertising Agency: YandR, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Sagi Blumberg
Art Director: Gil aviyam
Copywriter: Lior Cohen
Executive Client Director: Daniel Meirovich
Account Supervisor: Aviv Ben-Zikri
Account Manager: Mali Cusnir
Executive Producer: Shira Robas

VitaminWater celebrates the average athlete with this new ad for the Coca-Cola brand that is airing during the London Olympics in France.

Credits:
Agency: Sid Lee Paris
Client: VitaminWater
Creative Director: Sylvain Thirache
Copywriter: Celine Mornet-Landa
Copywriter: Cl©ment Mornet-Landa
Producer: Thomas Laget
Director: Victor Dupuis

New Olympic themed ad teaser for ParaNorman features a Zombie on the Pommel Horse who nails the landing but loses an arm in the process.

Rarely do historical events give us a reason to show a zombie on a pommel horse. So when they do, you'd better stick the landing. From the makers of Coraline, ParaNorman hits theaters August 17.

He sticks his landing!! What a performance!!

McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."

Press:
McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.

The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.

As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.

McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.

A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.

A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.

Credits:
Creative Agency — Leo Burnett London
Copywriters — Mark Franklin & Rob Tenconi
Art Directors — Mark Franklin & Rob Tenconi
Creative Director — Adam Tucker
Planners — Tom Roach & Kit Patrick
Production Company — Moxie Pictures
Directors — Luke Franklin & Neil Gorringe
Production Company Producer — Jess Ensor
Agency Producer — Graeme Light
Editor — James Rosen, Final Cut
Post-production — MPC
Audio post-production — Wave

Young Olympic hopeful athletes need support, and sometimes their parents need support too and Bounty is there to clean up the mess. Let the spills begin.

Credits:
Advertising Agency: Publicis, USA

TV Sponsorship stings for RTE's coverage of the London 2012 Olympics for Cadbury Dairy Milk, Enjoy the Moment.

Credits:
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Ronan Nulty
Art Director: Dan O’Neill
Copywriter: Neil Saul
Director: Shane Griffin
Producer: Peter Greene
Sound: Mutiny
Agency Producer: Niamh Skelly
Account Director: Catroina Campbell, Jimmy Murphy

Visa congratulates Michael Phelps as he shocked the world with his 19th Olympic medal with this congratulatory commercial narrated by Morgan Freeman. Another in the massively popular Visa GoWorld Campaign.

Congratulations Michael on becoming the most-decorated Olympic athlete, ever.

As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:

Why does the finish get all the glory?
Is the win all that matters?
Is it in our human nature?
Is it our survival instinct?
Is that how we get ahead in life?
Is the end the most rewarding part of the journey?
Is it?
The truth is that there's no destination without a beginning.
No good-bye without hello.
No dream without closing your eyes.
No "happily ever after" without "Once upon a time".
For us, there's no finish...without the most important part of the day...
The Start.
Kellogg's...See you at breakfast

Credits:
Client: Kellogg’s

Campaign: 2012 Olympics “From Great Starts Come Great Things”
Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Global Creative Director: Graham Woodall
Creative Director: Eduardo Tua (Lapiz)
Senior Art Director: Bruno Pieroni (Lapiz)
Executive Producer: Mary Cheney
Production Company: Rattling Stick
Director: Ivan Bird
VFX/SPX: The Moving Picture Company
Editorial: Beast Editorial
Editor: Paul Norling
Music Company: Slogan Music
Director of Photography: Ivan Bird/Don King (underwater DP)
Sound Design/Mix: John Binder, Another Country

This masterpiece of humanity aired on TV over the weekend during the London Olympics. The Liberty Mutual Insurance commercial entitled "Humans" features not only the music of Human League and the song "Human" but some funny yet realistic life experiences.

Credits:
Ad Agency: Hill Holliday
Paul Giamatti is the voice over for the spot.

Hostess Snacks despite claiming bankruptcy twice in the last 10 years Hostess Snacks still seems to know how to have some fun, case in point two funny commercials just released on their YouTube channel. Reach For The Gold are Olympic themed ads, "Pole Vault" and "The Gymnast" see's two athletes going for a different kind of Gold...The Twinkie Gold. Pole Vault above and Gymnast below...enjoy.

By the way, Hostess is not an official sponsor at the 2012 London Olympics.

Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.

Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.

This is the Apple Genius.

The Genius knows Mac.

And, these are the newest TV spots for Apple that aired last night
during the 2012 London Olympics opening ceremony.
The Apple Genius, sporting the signature blue Apple T-shirt is there when
they need him most in the three commercials, "Mayday", "Basically" and
"Labor" all below.

Could this young looking Matthew Broderick be the face of Apple's ad campaign of the future?

Apple | Mac | "Mayday" TV Ad
The Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.

Apple | Mac | "Basically" TV Ad
the Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.

Apple | Mac | "Labor" TV Ad
The Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto, just before his wife goes into labor.

Credits:
Ad Agency: TBWAMedia Arts Lab

A an eye pleasing new TV ad for Bell Canada tells their customers they can catch all the London 2012 Olympics action on all your screens, mobile, TV or online. The commercial features the music and song by Graffiti6, song title is Stare Into The Sun.

New commercial for GE takes a look inside a 2012 Olympic Athlete.

The human body is an amazing thing. Olympic athletes perform feats that require power, speed, grace, and unimaginable coordination. Take a deeper look — past the cheering crowds and the gold medals — and see inside the body of an Olympic athlete.

In this video GE's advanced imaging technology lets you see how a swimmer generates the power needed to shave.1 seconds off his time, how a biker's arm muscles strain to help propel him forward, and how a runner's leg strides toward the finish line. These candid images demonstrate why biceps need triceps, how a shoulder creates torque, and why a longer muscle is a swifter muscle — insights that can be insightful for Olympic training.

Excited about the Olympics yet? Thanks to Talk Sport Magazine here's a five minute video montage of the some the sexiest and most attractive women athletes competing at the games. Just a few of the female athletes featured include: Nastia Liukin, gymnastics; Jessica Ennis, heptathlon; Federica Pellegrini, swimming; Daniela Hantuchova, tennis; Hope Solo, football; Stephanie Rice, swimming; Francesca Piccinini, Volleyball; Laure Manaudou, swimming; Jaqueline Carvalho, volleyball; Logan Tom, volleyball; Kim Glass, Volleyball; Jenna Randall, synchronized swimming; and Nicole Reinhardt, canoe sprint.

Ladies not to worry, I found a little something for you too, below is the Great Britain Olympic Men's Field Hockey Team, click to enjoy a full screen.

The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

Adidas invited a group of people to take the stage in support of TeamGB, as part of the campaign a photo booth was installed. The surprise of a lifetime was unveiled at Westfield Stratford City as adidas brought astonished shoppers face to face with David Beckham.

This campaign got me thinking of two things, what a genuinely great person Beckham is, he seems be an approachable celebrity unlike so many celebrities are today, and secondly this sweet kid...it was hard for myself to hold back a tear as I watched this boy who just met his idol cry. It got me thinking who would I cry for, who would make you cry?

Credits:
Adidas Take The Stage Campaign was created by Sid Lee.