Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.
Credits:
Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert
Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi, Johannesburg.
The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch.
While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern.
Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.”
Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score, directed by Rob Malpage at Frieze Films.
IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.
“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.
Credits:
Ad Agency: Ogilvy & Mather
Mike Hahn, Art Director/Group Creative Director
Ryan Blank, Copywriter/Group Creative Director
Susan Westre, Worldwide Executive Creative Director
Steve Simpson, Chief Creative Officer, North America
Fred Kovey, Copywriter
Andrew Mellen, Copywriter
Jillian Abramson, Art Director
Lee Weiss, Executive Producer
Jess Latour, Production Coordinator
Dave Lambert, Assistant Producer
Karl Westman, Executive Music Supervisor
Production Company: Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Crystal Campbell
Associate Producer: Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
CG Lead: Mark Rohrer
CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
Lead Compositor: Manu Gaulot
Compositor: John Loughlin, Herculano Fernandes, Carl Mok
Flame: Jamie Scott
Editors: Cass Vanini, Jonathan Flaum
Music: Pulse Music
The "New, Now" by Louis Vuitton online magazine comes this web film/ad. The music is awesome, The Do song "Too Insistent".
Iinspired by the iconic Monogram canvas created in 1896, Christian Borstlap has imagined the adventure of this little collectable. A miniature version of a monogram trunk suspended from an air-balloon wanders through an unknown and ancient world in search of its home.
Credits:
Animation: Christian Borstlap
Director: Manuel Ferrari
Music: The Do – Too Insistent
New Wheat Thins commercial features Stewie and Brian from "Family Guy" doing exactly what they do best: argue and fighting.
The ad pays homage to Stewie's ongoing difficulties with a certain pronunciation.
Credits:
Client: Wheat Thins
Title: "WHheat Thins — Family Guy"
Agency: Being, New York
Creative Directors: Lisa Topol and Samira Ansari
Art Directors: Mitchell Ratchik, Jelani Curtis
Copywriters: William Burks Spencer, Christopher Stephens
Executive Producer: David Fisher
Producer: Dwight Clifford
Business Affairs Director: Samantha Norvin
Sr Talent Manager: Brian Enright
Group Account Director: Caroline Winterton
Account Director: Kim Tice
Account Manager: Catherine Sweeny
Project Manager: Tanya Woods
Editorial: Chop Shop
Editor: Daniel de Winter
Production:
Production Company: Fox Television Animation
Executive Producers: Seth MacFarlane, Kara Vallow
Producers: Kim Fertman, Shannon Smith
Production Manager: Brent Crowe
Associate Producer: Charles Song
Production Coordinator: Leslie Rider
Director: Brian Iles
Voices: Seth MacFarlane
Editor: Eric Brown
Music:
"Hair Pie" written and performed by: Ron Jones
Trademark Licensor: Fox Film Music Corp / Twentieth Century Fox Film Corp
Google introduces us to "Search, Plus Your World" with a new web promo. Transforming Google into a search engine that understands not only content, but also people and relationships. They began this transformation with Social Search, and now Google search is taking another big step in this direction by introducing three new features: Personal results, profiles in search, and people and pages.
I like the music, "We Are Young" by Vassy featuring Tim Myers.
From the official Google Blog: Official Google Blog: Search, plus Your World
The sea has called for billions of years. But for the first time, she's calling on a Shellphone and this makes for a great new web ad/commercial campaign for Royal Caribbean Cruises.
Credits:
Client: Royal Caribbean
Spot Title: The Sea is Calling
Ad Agency: JWT
ECD: Richie Glickman
Copywriter(s): Larry Silberfein, Paul Fix
Art Director(s): Georgina Hofmann, Carlos Fernandez
EP: Kristen Barnard
Producer: Shane Smith
Prod Co: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Post/Effects Co: Artjail
Lead Flame Artist: Steve Mottershead
Flame Artist: Graham Holly
EP: Leslie McCartney
Telecine Co: Pleasant Post
Colorist: Tristan Kneschke
EP: Sarah Roebuck
Producer: Natalie Rose
Music Co: Pulse
Composer(s): Dan Kuby ASCAP, Saunder Jurriaans SESAC, Danny Bensi ASCAP
Publisher: Kuby Tunes ASCAP
EP: Dan Kuby
Producer: Dan Burt
Sound Design/Audio Post Co: JWTwo
Sound Designer/Mixer: Andy Green
Producer: Greg Tiefenbrun
Shoot Location: New York City, NY; Austin, TX; Portland, ME; Chicago, IL
The new commercial for DirectTV tells us what happens when we make bad decisions with cable TV, the comical ad shows us just how that decision might lead you to a grandson and a dog collar.....
The DIRECTV "Don't Have a Grandson with a Dog Collar" ad above and "Don't Wake Up in a Roadside Ditch" commercial below.
Credits:
Advertiser: DIRECTV
Spot Title: Stray Animals, Roadside Ditch, Dog Collar
Ad Agency: Grey NY
President/CCO: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Director: Doug Fallon
Associate Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company (location): MJZ LA
Director: Tom Kuntz
The newest commercial for Geico brings back Maxwell the pig, first he went "Whee" all the way home in the Ask the Geico Question Guy ad campaign to "Whee weeeeeeee weeeeeeeeee" all the way down the Zip Line.
If you can't make what the pig is saying it's "pure....adreniline,"
Credits:
Ad Agency: The Martin Agency
Chief creative officer: John Norman
Creative director: Steve Bassett
Associate creative director/copywriter: Dave Gibson
Agency producer: Alex Scheer-Payne.
Director: Brian Lee Hughes via Skunk
Director of photography: Paul Cameron
Executive producers: Matt Factor and Shelly Townsend
Line producer: Scott Craig
Editor: Tom Scherma at Cosmo Street
Post production/VFX: Click 3X
Colorist: Tim Masick at Company 3.
The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.
The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.
The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.
In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.
Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”
Credits:
Project name: The Co-operative Funeralcare: ‘Smile’
Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare
Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband.
Creative agency: Leo Burnett
Copywriter: Graham Lakeland
Art Director: Richard Robinson
Creative Directors: Tony Malcolm and Guy Moore
Executive Creative Director: Justin Tindall
Planner (Leo Burnett): Ian Hilton
Media agency: Rocket
Media Planner (Rocket): Faye Turner
Production Company: Academy Films
Director: Peter Cattaneo
Editor: Scot Crane, Quarry
Post-production: MPC
Audio post-production: 750MPH
Exposure: National television; Press, Outdoor, online
Press/Poster Credits:
Designer: Tim Fletcher
The newest commercial for the ESPN It's Not Crazy, It's Sports campaign, Shake On It.
Yvonne Strahovski is the new face and skin of the new Coconut Sobe Life Water, the swimsuit model will appear in the 2012 Sports Illustrated Edition in nothing more than her skin art and a bottle of Sobe Lifewater.
A few behind the scenes photo's from the photo shoot below. Photography is by Raphael Mazzucco, ad agency is Motive, the campaign will also include TV, print and digital.
Discovered via The Denver Egotist.
The new ad for Weight Watchers not only features the song "Do It Our Way (Play)" by Alesha Dixon, but it stars over 180 real life weight-watchers members in the advert created by Saatchi & Saatchi. The song was written by Strictly Come Dancing judge Alesha Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad is over 3 minutes long and it is also one of the longest ever to run on British TV.
Credits:
Agency: Saatchi & Saatchi
Client: Weightwatchers
Executive Creative Director: Kate Stanners
Creative: Rick Dodds
Creative: Steve Howell
Agency Producer: Rebecca Williams
Directors: Si & Ad
Producer: Lucy Gossage
Director of Photography: Marcus Zyskind
Art Director: Cat Meredydd
Editing: Sam Rice Edwards
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio.
The illustration was created by/for InfoLinks, you know the ad company that places pop-up in-text ads.
I know there may be some disagreement with the info-graphic on dates and who did what and when, either way it's a fun illustration of where advertising has been.
The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.
Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.
The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."
The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.
Pearl also did one for the release of the X-Men film on the Roosevelt.
airBaltic created a nice surprise for the young and old at Riga Airport in Latvia with this creative projection of Santa's Elves on one of their planes.
Credits:
Advertising Agency: Cube, Riga, Latvia
Creatives: Mārcis Miķelsons, Oskars Cirsis, Ingus Augstkalns
Design and Animation: Kristaps Šteinmanis, Gints Gūtmanis
Projection mapping: Krišjānis Rijnieks
Sound and SFX: Kristaps Šteinmanis
Video: Oskars Cirsis, Artūrs Cirsis, Mārcis Miķelsons
Account Director: Artis Kalveits
YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.
YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.
Most watched video ads of the year (eliminating music videos and trailers):
1. VW — The Force
2. T-Mobile — Royal Wedding
3. Chrysler — Imported From Detroit
4. DC Shoes — Ken Block's Gymkhana Four: The Hollywood Megamercial
5. smartwater — Jennifer Aniston goes viral
6. Team Hot Wheels — The Yellow Driver's World Record Jump
7. Old Spice — Scent Vacation
8. Apple — Introducing Siri on iPhone 4S
9. Samsung — Unleash Your Fingers
10. adidas — D Rose: adiZero Rose 2 The Bull
What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.
Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”
Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.
For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.
Santa Doesn't Do Poor Countries is the newest ad for Unicef. The commercial might seem harsh, but that's the point.
The ad, by Forsman & Bedenfors, starts off like so many Christmas commercials, with jolly St. Nick laughing merrily in his workshop, snow falling gently outside. But it quickly takes a left turn when he inspects one box of presents and realizes it contains nothing but medical supplies. Taken aback, he insists that such gifts, life-saving though they may be, simply aren't good Christmas presents—and he flatly refuses to deliver them. "I don't do poor countries," he says with a grim stare. via: adweek
Credits:
Client: Unicef
Agency: Forsman & Bedenfors, Stockholm, Sweden
Production Company: Acne
Director: Tomas Skoging
Animal Planet's Too Cute Baby Sloths debuts on December 17th, you wont be able to resist watching the trailer over and over. Welcome to Slothville, dubbed "The Home of Grade A Sloth-based Cute Crack."
The Sloths are Coming trailer was filmed at the world's only sloth orphanage in Costa Rica.
Hornby, the model/toy railway and train maker releases their first advert in three years, the ad was created by sassy Films. The heart-warming ad, "Hornby generations", launched on Friday and focuses on the generations of children that have enjoyed playing with a Hornby train set.
The 30-second spot starts in black and white, before showing one man growing up using a Hornby train set as a young boy, through to becoming a grandfather. The strapline reads: "A passion for every generation and the next". The spot will be shown before this years Christmas blockbusters in cinemas around the UK, including Hugo, Happy Feet 2, Puss In Boots, Alvin & The Chipmunks.
Nat Southworth, marketing director at Hornby Hobbies, commented: "This campaign is the beginning for Hornby. We focus on the generational love for Hornby trains and our proud history. The closing frame focuses on our future."
Credits:
Created by Sassy Films
Media planning & buying by Arena Media
Creative and art director: Steve Kemsley
