From mysterious "Product X" in the 1940s, to PODS today, join Tide laundry detergent on a journey through the history of Tide from its birth, to its innovation firsts all along the way—which have made it a household name today.
Proctor & Gamble launched the "Birth of an Icon...Tide" video today as the consumer packaged goods giant celebrates their 175th anniversary.
P & G continues their success with another heartfelt ad from the "Thanks Mom" campaign, this tear jerker entitled "Kids 2012" is equally as powerful as the Best Job commercial.
To us they're Olympians. But to their moms, they'll always be kids. In this Procter & Gamble commercial, we see the world through the eyes of the moms of London 2012 Olympians.
Credits:
Ad Agency: Wieden + Kennedy, Portland
Director: Daniel Kleinman of Epoch Films (Kids spot)
Director: Alejandro González Iñárritu (Best Job spot)
Music: Divenire by Ludovico Einaudi
Just in case you missed the first ad, "Best Job" is below.
