The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.
Credits: College for Creative Studies Advertising Agency: Team Detroit, Detroit, USA Chief Creative Officer: Toby Barlow Executive Creative Director: Gary Pascoe Art Directors: Vic Quattrin, Brandi Keeler Copywriters: Joel Wescott, Maggie Cote Photographer: Stock
Everyone's welcome, even straight people. Yup, this is a new print ad campaign from ad agency R&R Partners for Las Vegas Convention And Visitors Authority.
LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.
Credits: Advertising Agency: R&R Partners, Las Vegas, USA Executive Creative Director: Arnie DiGeorge Creative Director: Doug Finelli Assistant Creative Director / Art Director:Mark Naparstek Assistant Creative Director / Copywriter: Chris Hagan Photographer: Brian Kuhlmann
Credits: Hockey's back. Stay connected to Canada’s greatest passion with the Samsung Galaxy S III. Brand: Samsung Advertising Agency: Cheil, Toronto, Canada Creative Director: Jason Partridge Art Directors: Laura Kitching, Donald Vann Copywriter: Tom Mednick Director of Client Services: Cory Smythe
ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.
We all know where our favorite bottle of the bubbly comes from right? Champagne, France of course, and for those of you who didn't know that, the Champagne Bureau in the USA hopes to reclaim it's name and remind consumers of it's true and only origins with a new ad campaign. The first print ad “Maine lobster from Kansas” is a gentle reminder and to the point, created by ad agency Creature.
Full press release below, visit www.champagne.us for more.
Champagne Only Comes From Champagne, Reaffirms New Ad Campaign
Campaign Highlights Importance of Knowing Products’ True Geographic Origins WASHINGTON – The Champagne Bureau, USA, representing the growers and houses of Champagne, today launched a new national advertising campaign as part of a large-scale effort to reclaim its name in the U.S. marketplace. Champagne, the sparkling wine of legends, can only come from the unique region of Champagne, France, where centuries of experience with specific soils and climate have enabled the people to develop a tradition and expertise that makes all the difference. The ad campaign is designed to remind consumers of the unique role location plays in creating their wines and to tap into growing American consumer interest in geographic origin. Posing questions like “Maine Lobster from Kansas?” the ad reminds consumers of the importance of authenticity and of knowing products’ true origins.
The ad, which will appear in print, outdoor and digital formats and can be seen at www.champagne.us, highlights the gap between American consumers’ growing desire to know the true origins of their purchases and persistent legal loopholes that create confusion about where certain products actually originate. The campaign reminds consumers that Champagne only comes from Champagne, France, just as Napa Valley wines come from Napa Valley and Maine Lobster from Maine.
“More than ever before, U.S. consumers are seeking information about how and where their wine and other goods are produced,” said Sam Heitner, director of the Champagne Bureau, USA. “This campaign uses humor and well understood U.S. location based products to encourage consumers to take a moment and consider the authenticity of what they are buying. U.S. consumers are savvy and this reminds them to say ’of course not‘ when faced with products that lack authenticity and to seek out products that come from unique places like Champagne from Champagne, France, Maine lobsters from Maine and Napa Valley wines from Napa Valley, California.”
The ad highlights a legal loophole in federal law that allows a few U.S. sparkling wine producers to mislead consumers by labeling their products “Champagne” even though they do not originate from Champagne, France. In December 2006, Congress passed legislation banning the future misuse of 16 wine place names, including Champagne. While that seemed a step in the right direction, the legislation did not address the grandfathering of labels currently misusing Champagne’s name and those of 15 other wine regions.
Unfortunately, almost half of the bottles in stores and restaurants still misuse the Champagne name, which makes the grandfathering particularly problematic for consumers who want authentic Champagne. The United States is one of the last industrialized countries in the world to fail to adequately protect the Champagne name. In fact, the majority of the world’s countries, including the European Union, China, and a growing number of other wine-producing countries from Australia to Chile reserve the Champagne name for sparkling wines from Champagne, France. A bottle with the term “California Champagne” or “American Champagne” cannot be sold in Mexico and, come Jan 1, 2014, will not be able to be sold in Canada. In this area, the United States is out of step with the majority of truth-in-labeling laws.
The campaign uses light-hearted examples such as “Maine lobster from Kansas,” but the practice of misappropriating the names of other places is a trend that faces many regions, and it has the potential of misleading the consumer. “Truth-in-labeling is a very important issue for U.S. consumers and for the Maine Lobster community,” said Marianne LaCroix, acting executive director at the Maine Lobster Council. “We continue to see restaurants and retailers advertising Maine lobster, yet serving lobsters that are from other places. We are proud to stand with Champagne to remind U.S. consumers to know where their products come from and not stand for those who mislead.”
“Napa Valley wines come from Napa Valley and Champagne comes from Champagne, France. These are important facts that consumers need to be able to believe in when they see these names on wine labels,” said Linda Reiff, executive director of the Napa Valley Vintners. “Unfortunately we all have to fight to protect our names as some seek to profit off them by deceiving consumers. We are honored to be a part of Champagne's advertising campaign and hope it encourages consumers to demand more truthful and accurate wine labeling.”
The ads will appear in a wide range of print and digital formats including placements in The New Yorker, Food & Wine, and Travel + Leisure as well as on billboards in New York, San Francisco, Los Angeles and Washington, DC and online on a wide variety of sites including New York Times.com, Vanity Fair, GQ and the Wall Street Journal.
Fun new print ad campaign for the new and improved AXE Shower Gel, "The Cleaner You Are...The Dirtier You Get." Above are the Corset, Whip, and Whipped Cream print ads from ad agency, BBH.
Credits: Advertising Agency: BBH, London, UK Executive Creative Director: Nick Gill Creative Director: Dominic Goldman Copywriter: Richard Mcgrann Art Director: Andy Clough Photographer: Dimitri Daniloff Typographer: Ali Augur Art Buyer: Jeremy Gleeson Account Supervisor: Keir Mather Account Manager: Katja Dienel
The VW Beetle just got louder with the release of the Beetle Fender Edition. The three print ads above include tag lines: "66 Years of Rock, Now Rolling." and "Groupies Not Included".
Credits: Advertising Agency: DDB Tribal, Berlin, Germany Head of Art: Lisa Kirchner Art Direction: Christoph Stender Photographer: Nick Meek
The Ontario Nurses Association (the union that represents almost 60,000 registered nurses and health professionals in Ontario), and Toronto based ad agency Doug & Serge idolize these health care pros much like sports superstars in print campaign.
Press release: “We know and most Ontarians understand that nurses really are the most valuable players in health care,” says ONA President Linda Haslam-Stroud, RN. “Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care.” Haslam-Stroud says that, “Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care.”
Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.
Credits: Advertising Agency: BBDO Toronto, Canada Agency website: http://www.bbdo.ca Advertised brand: Aspirin Title: Aspirin Headache Lights Headline and copy text: "Aspirin Extra Strength for headaches." SVP Executive Creative Directors: Carlos Moreno, Peter Ignazi Art Director: Jonathan Guy Copywriter: Frank Macera VP, Account Director: Steve Groh Account Supervisor: Nevena Djordjevic Production: SGL Communications Client: Bayer Inc.
The new face of Omega James Bond actress Bérénice Marlohe, above a video from the OMEGA James Bond SKYFALL event in Venice, Italy. Below, the stunning French actress tick-tocks all the boxes in this sizzling photo-shoot as she fronts a new advertising campaign for Omega.
“Red is dead. Renault beats Ferrari in Formula One.” If you're the Ferrari F1 racing team those are fighting words.
The Renault Red Bull sponsored F1 racing team took a few jabs at Ferrari after winning their second Constructors’ World Championship with this print ad campaign. In honor of the achievements of Renault engines in F1, the brand and its agency Publicis Conseil launched a new ad campaign entitled "Red is dead". In a friendly gibe directed at Ferrari and its emblematic color, they took objects that are traditionally red, and made them a bright shinny Renault yellow and hopes to remind everyone they are leading brand in Formula 1.
Credits: Advertising Agency: Publicis Conseil, Paris, France Chief Creative Officer: Olivier Altmann Creative Director: Olivier Altmann Copywriter: Mathieu Degryse Art Director: Yves-Eric Deboey Photographer: David Gill Account Manager: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc Strategic planning: Helene Duvoux-Mauguet Art Buyers: Jean Luc Chirio, Gael Cheval, Soone Riboud Advertiser’s Supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d’Alexis via
The victory tweet by President Obama did not only go down in history as the most retweeted tweet of all time, but it has a become the Jorg Gray Watch Companies dream come true...if you are in the business of selling watches.
The Tweet by President Obama.
Someone really likes his watch.
The watch is Jorg Gray 6500 and they released a Jorg Gray Commemorative Edition Obama Watch, available at Amazon for under $330. Jorg Gray President Barack Obama Commemorative Edition Mens Watch JG6500
The online fashion retailer, Diva by Makole shows us just how wrong you can never being wearing that little black dress, so the dressed a street pillar in one.
Credits: Advertising Agency: dunkelblaufastschwarz, Salzburg, Austria Art Director: Reinhard Obinger Copywriter: Mark Schneider Photographer: Chris Rogl Additional credits: Peter Mitterhauser
This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT's involvement with the community. Each element does not neccesarily "mean" something or "symbolize" something — each contributes to the whole. And each is very uniquely David — outrageous. Credits: Advertising Agency: TBWA\Chiat\Day, New York, USA Chairman & Chief Creative Officer: Mark Figliulo Creative Director: Sue Anderson Creative Director / Art Director: Hoj Jomehri Art Director: Brantley Barefoot Copywriter: Jim Therkalsen Head of Production: Robert Valdez Director of Art Production: Teresa Rad Photographer: David LaChapelle Retoucher: Stella Digital
New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.
Credits: Advertising Agency: Jung von Matt AG, Stuttgart, Germany Creative Directors: Michael Ohanian, Jacques Pense Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker Account Executives: Verena Vogt, Sven Doerrenbaecher Copywriters: Tassilo Gutscher, Lennart Frank Illustrator: The Scope
Ontario doctors are pushing for warning labels on junk food such as chocolate milk, pizza and grape juice box's. The OMA (Ontario Medical Association) released graphic print ad style images recently of what those warning might look if their proposal gets the go ahead, all in an effort to combat what they call an "Urgent Action to Combat Obesity Epidemic".
The Ontario’s doctors pointed to numerous anti-tobacco campaigns that have helped reduce the number of smokers, and called for the imposition of similar measures on obesity-causing foods. Anti-tobacco campaigns have helped to reduce smoking rates in Ontario from close to 50 percent in the 1960s to less than 20 percent today. Tax increases were the most important reason for this success, followed by public information (including disturbing images of diseased lungs and other graphic depictions of the negative effects of smoking), removal of retail tobacco displays, and advertising bans. To that end, Ontario should set an aggressive course with a comprehensive, multi-pronged suite of policies to reverse the course of childhood obesity.
Dr. Doug Weir, President of the Ontario Medical Association added: “We are raising a generation of children that will suffer from devastating and wholly preventable diseases, overwhelm the health system, and die prematurely. We need immediate and strong legal action to address what Ontario’s doctors are now seeing in the diabetes clinics and the stroke centers, and on the operating table: a full-scale public health crisis.”
“The time for gentle admonitions has come and gone. We need to fight this problem with proven tools like tax incentives and graphic warnings. There is an enormous body of evidence that these measures work.”
What if Leonardo Da Vinci, Vincent Van Gogh and Edgard Degas would have known about shutterstock. Their masterpieces would just might have looked different. A new print ad campaign for the European market with a strong visual impact promoting the richness and variety of the Shutterstock image library.
Tagline: "From Scratch To Masterpiece. Shutterstock"
Credits: Ad Agency: plan.net Country: France Client: Shutterstock Creative Director: Peter De Meurichy Art Director: Evelyne Erviti Copywriter: Nicolas RICHARD
