ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.
Credits:
Advertiser: Pernod Ricard
Brand: Absolut Vodka
Advert title: Absolut Kher
Creative Agency: Ogilvy, India
Published: December, 2011