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EA Sports

  • NHL 13 "This Is Our Game" Extended Cut Commercial

    NHL 13 "This Is Our Game" Extended Cut Commercial

    With the NHL players strike looming this new commercial "This is Our Game" for the EA Sports NHL 13 game might be the only hockey we'll be getting for awhile. The extended cut above was created by the ad agency Heat, and gives us a awesome look at why fans love the game so much.

    Credits:
    Advertising Agency: Heat, USA
    Executive Creative Director: Steve Stone
    Creative Director: Warren Cockrel
    Associate Creative Director: Anna Rowland
    Senior Art Director: Mark Potoka
    Senior Copywriter: Ben Salsky
    Executive Content Producer: Brian Coate
    Content Producer: Anna Askew
    Assistant Account Manager: Lauren Peck
    TV Production Company: Supply & Demand Integrated
    Director: Josh Taft
    Director of Photography: Don Davis
    Production Designer: John Hammer
    Executive Producer: Kira Carstensen
    Line Producer: Josh Porter
    Editorial Company: Arcade
    Editor: Kim Bica
    Assistant Editor: Kelly Henson
    Executive Producer: Nicole Visram
    Producer: Denice Hutton
    Conform / Visual Effects: Ntropic
    Creative Director: Nathan Robinson
    Flame Artists: Nathan Robinson, Matt Tremaglio, Jesse Boots, MB Emigh Producer: Fawn Fletcher
    Head of Production: Melissa Warhaftig
    Color: Company 3
    Producer: Denise Brown
    Colorist: David Hussey
    Recording Studios: Beacon Street Studios
    Mix / Sound Design Engineer: Paul Hurtubise
    Producers: Caitlin Rocklen, Leslie DiLullo
    Music Composition: Beacon Street Studios
    Sing Title: "Askher"

  • EA SPORTS FIFA 14 Gareth Bale Reveal — Titanfall Unveiling

    EA SPORTS FIFA 14 Gareth Bale Reveal — Titanfall Unveiling

    Tottenham Hotspur superstar Gareth Bale makes his debut on the cover of EA SPORTS™ FIFA 14.
    Get a firsthand look at the worldwide unveiling of Titanfall from Respawn Entertainment at E3 2013. Winner of over 60 E3 Awards and a record-breaking six E3 Game Critics Awards including Best of Show and watch episode one of Battlefield Bootcamp, a refresher course for Battlefield 3 players both old and new. Where every week Battlefield 3 experts to discuss some of the best ways to play as a team and achieve objectives, whether playing as infantry, in vehicles on the ground or in the air

    Below, EA SPORTS captured Gareth Bale's free kick technique via motion capture and this will feature in FIFA 14. Bale was also filmed performing a series of athletic drills, passes and shots to capture his likeness and to showcase features such as FIFA 14's Pure Shot, which allows for new and rewarding ways to score.

  • EA SPORTS NCAA Football 13 TV Spots

    EA SPORTS NCAA Football 13 TV Spots

    The latest ad campaign from San Francisco-based Heat for EA Sports NCAA Football 13.
    The campaign is directed by Moxie Pictures' Martin Granger, campaign consists of three commercials: Son, Tiger, and Wrong
    "Son"

    Now you can put a Heisman legend on any team you want. Just don't be surprised when your Buckeye dad doesn't like seeing a Michigan alum on his team. NCAA Football 13.

    "Tiger"

    How far would you go for the Heisman? Mike the Tiger puts RG3 on LSU, only to find out Les Miles isn't so pumped about it.

    "Wrong"

    Now you can put a Heisman legend on any team you want. But when that team is Georgia and that legend is Tim Tebow, well that's just wrong. Right?

    Credits:
    Client: Electronic Arts
    Product: NCAA Football 13
    Spot Titles: “Son”, “Tiger”, “Wrong”

    Agency: Heat
    Chairman/Executive Creative Director: Steve Stone
    Creative Director/Copywriter: Warren Cockrel
    Associate Creative Director/Art Director: Anna Rowland
    Senior Copywriter: Ben Salsky
    Senior Art Director: Mark Potoka
    Executive Content Producer: Brian Coate
    Content Producer: Jonathan Matthews
    Director of Account Services: Aaron Lang
    Account Director: Eddie Garabedian
    Business Affairs Manager: Russ Nadler

    Production Company: Moxie Pictures, New York
    Director: Martin Granger
    Director of Photography: Alar Kivilo
    Executive Producer: Karol Zeno
    Line Producer: Heidi Soltesz
    Production Designer: Ken Averill

    Editorial: Arcade Edit
    Editor: Greg Scruton
    Managing Partner Damian Stevens
    Executive Producer: Deanne Mehling
    Post Producer: Denice Hutton
    Assistant: Dean Miyahira

    Telecine: Co3
    Producer: Denise Brown
    Colorist: Dave Hussey

    Online & VFX: Chris Homel, Airship Post
    Producer: Terry O’ Gara

    Mix: One Union Recording, San Francisco
    Engineer: Joel Raabe

    Music Composition & Sound Design: Beacon Street Studios, Venice
    Composer: Andrew Feltenstein & John Nau
    Sound Engineer: Paul Hurtubise

  • EA SPORTS Messi FIFA 14 | New Skill Moves

    EA SPORTS Messi FIFA 14 | New Skill Moves

    In this latest FTW interview, EA SPORTS FIFA 14 Producer and pretty handy footballer Kantcho Doskov discusses new Skill Moves and even demoing one for real — a move Ronaldo likes to do from time to time.

    It's a combination from a previous skill move called the 'Reverse Step Over'. Step over the ball, touch it with your instep, then use the outside of your other foot to knock it in the opposite direction, completely fooling a defender face to face on the wing.

    Kantcho also has a tip for people playing FIFA 14. Use the Left Trigger to protect the ball, this way you can slow down the pace of the game and take advantage of player runs and build up play.

  • Official Trailer EA Sports NHL 14

    Official Trailer EA Sports NHL 14

    NHL 14 Official E3 2013 Trailer. NHL 14 will feature Big Hits. Real Fights. Unbelievable Speed and Skill. This is the trailer playing on the E3 show floor, straight to your screen. NHL 14 will release September 10, 2013 in North America and by September 13, 2013 Worldwide on the PS3 and X360

  • HSBC Serious Play Commercial featuring The Black Keys Lonely Boy

    HSBC Serious Play Commercial featuring The Black Keys Lonely Boy

    This new ad for HSBC and Hong Kong Rugby Sevens has got it all from the The Black Keys, George Gregan, Jason Robinson, Green Army dudes, Cowboys, Mexican Wrestlers, Elves and some Disco boys all the while playing Rugby in the streets of Hong Kong.

    Credits:
    Agency: JWT London
    Client: HSBC
    Global Creative Director: Axel Chaldecott
    Global Creative Director: Daniel Hennessy
    AD: Miles Bingham
    AD: Kevin Masters
    CW: Kevin Masters
    CW: Miles Bingham
    Agency Producer: Romila Sanassy
    Agency Planner: Orlando Hooper-Greenhill
    Media Agency: Mindshare
    Director: Paul Middleditch
    Production Company: Annex/Plaza Films
    Editor: Andy Packer
    Editor: Peter Whitmore
    Sound: Sam Ashwell @ 750MPH
    Music Artist: The Black Keys