After 100 years of prohibition laws a true Chattanooga Tennessee Whiskey flows freely and mark this monumental decision a simple and true to it's heritage ad campaign for said whiskey wants us to "Be The Whiskey."
Isaiah Smallman, director at Fancy Rhino explains the idea for the commercials, "With these spots we wanted to capture both the history and the relevance of Chattanooga whiskey. While Chattanooga was once a center of whiskey production, it's been almost 100 years of silence from the town, since prohibition laws have outlawed all but the sale of it. However, Chattanooga whiskey has decided to bring the tradition back to the city and they're doing it it in style".
Credits:
Advertised Brand: Chattanooga Whiskey
Agency: Fancy Rhino
Spot Titles: Be the Whiskey
Agency Website: http://Fancyrhino.com/
Directors: Isaiah Smallman and Drew Belz
Writers: Caleb Rexford and Jonathan Cate
Producer: Keith Turner
Director of Photography: Bryan Fowler
Music: The Distribution and Jonathan Cate
Color: Andrew Aldridge
For the true connoisseur of fine Tennessee Whiskey, Laura Kelton of the Easy Bistro & Bar in downtown Chattanooga demonstrates how to make the Dixie Smash Cocktail