Update: Subway seems to have quickly pulled it's sexy Halloween ad down from YouTube after receiving so much negative publicity.
Via: Laura Stampler @ TIME This new ad reminds you that it's never time to stop dieting
You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.
Thank your lucky thigh gap the sandwich chain, which recent research asserts is just as unhealthy as McDonald’s, is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an actual quote from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.”
Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.
Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”
Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.
Your skinny coworker lunch buddy will be watching you!
The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.
‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.
“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,
The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.
Credits Client: Flower Council of Holland Agency: Kingsday Media Agency: Universal Media Production Company: WeFilm Director: Basha de Bruijn Music: Helge Slikker
You’ve seen on TV how they make mega factories and gigantic machines – now a new online film shows how LEGO Technic shrank a giant Volvo wheel loader into a miniature model.
A new video from LEGO® Technic shows the lengths the world’s largest toy maker’s design team were prepared to go to in order to perfect their latest mini marvels.
With 1,600 individual pieces and the largest individual element ever created for the brand, the remote-control Volvo L350F wheel loader can lift more than 1kg in its bucket and drive over challenging terrain day in, day out – just like the real thing.
LEGO’s hands-on research The film talks to the development team behind LEGO Technic’s biggest machine for 2014 – from both LEGO and Volvo – charting their passion for getting their latest model as close a representation of the real machine as possible. It also follows LEGO® Technic’s Niels Henrik Horsted, head of marketing and design manager Jeppe Juul Jensen as they conduct hands-on research, visiting the Volvo factory and a construction site and operating a L350F themselves.
“We tried to make it as realistic as possible, so it drives, steers and lifts the load just like the real thing,” says Jensen. “You can also remove the oil filters, the radiator-door swings out, pistons move and the engine is painted green, just like in the real thing.”
The meticulously detailed and fully remote control Volvo model LEGO 42030 is available from LEGO Shop and all participating retailers.
Credits: Advertising Agency: CMA – LEGO Executive Creative Director: Scott Neillands Creatives: Allan Jensen, LEGO Creative producer: Allan Jensen, LEGO Production company: LEGO Director: Allan Jensen, LEGO Editor: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Producer: Allan Jensen, LEGO Colourist: Brian Poulsen, Foto & Co Post-production: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Audio: Brian Poulsen, Foto & Co + Allan Jensen, LEGO + Claus Haargaard, LAB2 Photographer: Brian Poulsen, Foto & Co + Allan Jensen, LEGO Music: Claus Haargaard, LAB2
After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.
Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.
The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”
Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”
Creative Credits: Advertising Agency: 180LA Global CEO: Michael Allen Executive Creative Director: William Gelner Creative Directors: Adam Groves, Zac Ryder Copywriter: Mike Van Linda Art Director: Brandon Sides Head of Production: Natasha Wellesley Senior Producer: David Emery Associate Account Director: Mike Slatkin Account Manager: Jamie Friedman Account Coordinator: Allison Landrum
Production Company: Bully Pictures Director: Taylor Steele Camera: Starr Whitesides Producer: Jeff Tannebring
Ever hear your Grandma say she’d like to “tap that”? Thankfully, neither have I, but you’ll hear just that from a trio of older female basketball fans in this funny new video from car sharing company Zipcar.
In the video, a trio of old female spectators chat near a basketball court, while evidently checking out the younger players. After they each mention how much they’d like to “tap” what they’re admiring, we soon find out the ladies are actually checking out a Zipcar parked just beyond the court. Mercifully, we don’t have to imagine the older ladies wanting to tap anything more than the car.
The video, which was created by the same team that made the funny and hugely popular “Hello Flo” video, cleverly juxtaposes the vernacular meaning of “I’d tap that” with the literal meaning of how a member uses Zipcar.
Credits: Zipcar Chief Marketing Officer: Brian Harrington Creative Director: Brendan Stephens Associate Creative Director: Mandy Donovan Copywriter: Allison Tanenhaus Art Director: Kali Winkler
Production Company: Hayden 5 Directors: Pete Marquis & Jamie McCelland Executive Producers: Todd Wiseman, Jr. & Milos Silber Producer: Oscar Boyson Casting: Wulf Casting Editing Company: Beast Editorial Editors: Karen Kourtessis & Lindsey Nadolksi Post Producer: Valerie Iorio & Kristine Polinsky Color: Company 3 Audio Post Production: Hobo Audio Sound Mixer: Chris Stangroom Online: Gryphyn VFX
Creative Credits: Brand: Cheerios Agency: Cossette, Toronto, Canada Agency website: www.cossette.com Chief Creative Officer: Glen Hunt Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea Art Director: Lucyed Hernandez Writers: Dan Cummings, Jennifer Wilson Agency Producer: Sharon Kosokowsky Account Supervisor: Jamie Artkin Group Account Director: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs
Additional credits: Production House: Descendants Director: John Cullen DOP: Kris Belchevski Producer: Todd Huskisson Editor: Gerrit Van Dyke Editorial House: Soda Post Audio House: Silent Joe Music director: Jody Colero
To launch GEOX’s newest collection of Amphibiox all-weather footwear, SMFB and Stinkdigital partnered to create ‘You Control The Weather’, an interactive film where the user influences the outcome of the story by taking control of the weather elements. Set in urban surroundings, the film is a love story between two strangers who face extreme weather changes that impact the course of their day. Choosing between sun, rain or snow, the user is prompted by the story narrator to set the weather of each scene in the hope to orchestrate a serendipitous meeting between the two potential lovers. Each scene and weather setting impacts the footwear worn by the individuals as they take their journey across the city. With the integration of a hand crafted 3D camera mapping technique, the user can zoom in on frozen moments to explore the footwear in 360°. As the camera revolves around, the user can quickly navigate through different conditions to see how each shoe’s unique performance is optimised regardless of the weather. All footwear featured in the film can be purchased at any point in the story with a click through to the online store. The responsive site allows users to experience the interactive film across different platforms and is specifically optimised for touch screen devices. The film was directed by Jonathan Entwistle. This launch follows ‘The Rainiest Place on Earth’, an interactive documentary following four volunteers who test the GEOX Amphibiox footwear in Cherrapunjee, a village in northern India with the highest annual rainfall on the planet. Awarded a Gold Cyber Cannes Lion in 2013. About StinkdigitalStinkdigital is an interactive production company, working with clients and advertising agencies worldwide. Our services include creative concepting, design and high-end execution. We create everything from live-action films and websites, through to mobile apps and installations. About SMFBSMFB is a creatively driven, full service advertising agency. We’re an independent, efficient and hard working organization with a diverse set of skills. At SMFB we pride ourselves in creating consumer & business relevant integrated communication, to inspire and change behaviour. About DirectorJonathan Entwistle is recognised as being one of the finest up-and-coming British filmmakers working today. His first short film ‘Human Beings’ was premiered exclusively online to 45,000 people and shortlisted for a 2012 Vimeo award. He is currently working with Film4 on a feature length adaptation of Charles Forsman’s The End of the Fucking World.
A strange little creature is front and center in GE's latest online film/ad created by BBDO New York. Directed by Biscuit Filmworks' Noam Murro, the ad follows the life of this cute furry monster as this ugly, dirty looking little guy is shunned by the world.
Enter GE who welcomes it with open arms who aids in the transformation of our cute monster into a star performer. In a statement, the agency says the film is intended to resonate with recent college graduates thinking about their careers -- an audience GE is hoping to reach with this message.
Creative Credits: Ad Agency: BBDO New York Client: General Electric Worldwide Chief Creative Officer: David Lubars Chief Creative Officer: Greg Hahn Copywriter: Greg Hahn Executive Creative Director: Michael Aimette Supervising Art Director: Ralph Watson Supervising Art Director: Matt Vescovo Executive Producer: Diane Hill Head of Music Production: Rani Vaz Director: Noam Murro Production Company: Biscuit Filmworks Director of Photography: Eric Schmidt Line Producer: Jay Veal Editorial Company: Rock, Paper, Scissors Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Melanie Gagliano Puppets: Legacy Effects Chief of Design: Alan Scott Visual Effects: Method Studios Producer: Pip Malone Music/Sound Design: Emoto Composer: Steve Hampton
Kotex's Cat video ad by Ogilvy & Mather Advertising in Shanghai.
Kotex, Kimberly-Clark’s feminine care brand and first consumer product, released its latest brand campaign in China via funny viral video ads that show the importance of “worry-free protection that pleases the senses.”
“Cat” compares women to cats, who are both physically sensitive by nature – especially during their periods. The video shows how both cats and women alike need the kind of worry-free and intimate protection that Kotex products can offer. via: YouTube
Creative Credits: Project Title: Kotex Brand Promise Viral Campaign Client: Kimberly-Clark Creative Agency: Ogilvy & Mather Advertising, Shanghai Chief Creative Officer: Graham Fink Head of Copy: Thomas Zhu Creative Director: Bamboo Zhuang Associate Creative Director: Yaya Wu Senior copywriter: Kiddy Wang Agency Producer: Xiaolong Wu Media Agency: Mindshare Production House: Shine Works Exposure: Online, pre-roll
Cleveland Brown's Johnny Manziel isn't himself in the newest Snickers ad. Mr JamBoogie or Johnny Football is not himself when he is hungry...enter his Browns' teammate Sandler, who reminds him exactly who he is.
Creative Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Gianfranco Arena, Peter Kain Producer: Patrick Smith Production Company: Radical Director: Steve Miller Director of Photography: Mandy Walker Production Designer: Tom Foden Recording Studio: HeardCity Mix House: Heard City Audio Engineer: Philib Loeb Edit House: Cutting Rooom Editor: Chuck Willis Producer: Anna Petitti Visual Effects House: Light Of Day
A father shows his daughter what true love, support and dedication really are in the German home improvement retailer, Hornbach's latest commercial entitled "Say It With Your Project". Hornbach "Sag es mit deinem Projekt."
Creative Credits: Ad Agency: HEIMAT, Berlin Production: Trigger Happy Productions GmbH Director: Pep Bosch Camera: Paco Femenia Editing: Marc Soria de Torre
Some people just can’t find peace: This time Thomas Müller challenges Neymar to a little soccer skills competition and the press is wondering if Pelé will be playing second fiddle in the football pantheon soon. But the legendary soccer artist doesn’t give up that fast. After all, the motto is: “We want more!”
Nicht mal im Café hat man seine Ruhe: Diesmal fordert Thomas Müller seinen Kontrahenten Neymar zum Trickwettkampf heraus. Und die Presse fragt sich, ob Péle bald nur noch die zweite Geige im Fußballolymp spielt. Doch so schnell gibt der legendäre Ballkünstler nicht auf. Schließlich lautet auch hier das Motto: „Lust auf mehr!“
Hartley’s Jelly has launched its first ever TV ad, with a comically surreal new spot for its Hartley’s Jelly Pots brand featuring a group of mischievous jellies trying to escape toys who are working together to put them into their pots.
The ad, created by Karmarama, shows the jellies wobbling around whilst lots of different toys, including a big orange teddy bear, a giraffe, a dinosaur and toy diggers, chase after them.
The jellies that appear in the ad are the real thing and were made to wobble and move through puppeteering techniques. The weird and wonderful jelly voices were provided by both professional beatboxers and comedians. The toys were brought to life via a combination of stop motion and puppetry. Both were combined to produce a visually arresting and entertaining piece of action.
The ad was created by Tom Woodington and Robin Temple at Karmarama. It was directed by Chris Cairns through Partizan.
Sam Walker, Executive Creative Director at Karmarama, said: "For Hartley’s TV debut, we wanted to create something really memorable and entertaining. We had a lot of fun on this shoot and I think it shows in the final film. ”
David Atkinson, Managing Director, Hain Daniels, said: “Not only have Karmarama managed to literally capture our mischievous jellies into pots but they’ve captured them in a funny, unique and entertaining way that will really resonate with our audience. Jelly has never had so much personality.”
Creative Credits: Creative Agency: Karmarama Creative Directors: Sam Walker & Joe De Souza Senior Creative Team: Tom Woodington & Robin Temple Business Director (Creative Agency) Tess Cannon Account Director (Creative Agency): George Barton Planning Director (creative agency): Dan Hill Planner (creative agency) Patti Cowan Agency Producer: Jenny O’Connell
Production Company credits: Production Company: Partizan Director: Chris Cairns Producer: Monica Domanska Production Manager: Daisy Gautier Director of Photography: Matt Day Offline Editor: Gus Herdman @ Trim VFX Post House: Finish VFX Artist: Judy Roberts VFX Producer: Vittorio Giannini Colourist: Paul Harrison Sound Design: Will Cohen @ String and Tins
Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatization of Volvo’s human-centric ethos.
The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.
The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…
“to feel to really feel is a rare thing these days”
…then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.
And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.
Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”
Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”
As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.
The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.
Credits: Project name: The Swell Client: Volvo: Tomás Caetano (Vice President Brand Marketing), Ingela D'Angelo, (Director, Marketing Communication), Magnus Brodd (Marketing Content Director), Anna Wirsen (Project Leader) Agency: Grey London Executive Creative Director: Nils Leonard Global Creative Director: Hollie Newton Creative Team: Hollie Newton / Jamie Starbuck / Howard Green Managing Partner: Nick Dutton Business Director: Camilla Ashenhurst Account Manager: Mel Caplan Agency producer: Harriette Larder Creative producer: Glen McLeod Planning Director: Matt Buttrick Planner: Hayley Cannon Production company: Academy Films Director: Marcus Söderlund Editor: Tom Lindsay @ Trim Producer: Medb Riordan Exec Producer: Lizie Gower DOP: André Chémétoff / Allan “Willy” Wilson Colourist: Aubrey Woodiwiss Post-production: Yourick Van Impe (Flame) & Aubrey Woodiwiss (grade) @ Electric Theatre Collective Audio post-production: Aaron Reynolds @ Wave Photographer: Gian Paul Lozza
Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits: Directed and Designed by Carolina Melis Animation by Michela Bruno
Ever seen a volcano erupt in slow motion? What about one made out of food? Come experience the mind-blowing flavor of the new Chili Con Queso burrito in Moe's latest ad entitled "Volcano".
Creative Credits: Director: Carl Warner Editorial: Beast Color : Company 3 Finishing: Method Music: Massive Music Sound Design: Acoustech
This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.
Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.
“The film demonstrates the things that those who are young at heart promise to always do, from playing with bugs, to keeping a sense of wonder, to rolling down hills or firing off bottle rockets. The film has a sweet side, but focuses on the lightheartedness that is inherently Toys”R”Us.” Says Martin Beauvais, Partner, Creative, Open.
“The film is also a nod to the brands’ roots and the nostalgia associated with the jingle we all know,” adds Christian Mathieu, Partner, Strategy, Open.
Creative Credits: Campaign Title: I Will Always Client: Toys”R”Us Canada
Creative Agency: Open Partner, Creative: Martin Beauvais Partner, Strategy: Christian Mathieu Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick Agency Producer: Brie Gowans Project Lead: Anne Ngo Project Manager: Nicolas Rouleau
Production Credits - FIlm Production Company: Descendants Executive Producer: Tasha Litt Director: Lloyd Lee Choi DOP: Oliver Millar Line Producer: Michelle Woodward Offline Editorial: Saints Executive Producer: Michelle Rich Editor: Robin Haman Online: AXYZ Flame Artist: James Andrews Producer: Kara Mallard Colour: Alter Ego Music & Sound Design: Apollo Studios Director: Yan Dal Santo Producer: Tom Hutch
Production Credits – Facebook App App Development: A Nerd’s World
Del Taco’s new Fresca Bowls are full of surprises. Unlike other bowls, they’re jam-packed full of fresh ingredients. The bigger surprise? They only cost $4 each. Makes you wonder what other fresh surprises await you when you finish it.
Creative Credits: Advertised brand: Del Taco Advert title(s): New Fresca Bowls Fresh Farmer Headline and copy text (in English): Advertising Agency: Camp + King, San Francisco, CA, USA Agency website: http://www.camp-king.com/ Partner and Chief Creative Officer: Roger Camp Partner and Chief Executive Officer: Jamie King Creative Directors: Rikesh Lal, Paul Sincoff Art Director: Eric Lowery Copywriter: Avery Stokes Harrison Integrated Head of Interactive Production: David Verhoef Production Company and City: The Media Mob, Santa Monica, CA Director: Tyler Spindel Executive Producer/Partner (Production Company): Greg Jones Producer/Managing Partner (Production Company): Aesli Grandi Producer (Production Company): Desiree Laufasa Photography: Sara Remington Photography Production Company and City: Sara Remington Photography, San Francisco Bay Area Director of Photography: Michael Pescasio Post Production and City: Spy, San Francisco Editorial Company and City: Misfit, San Francisco Editor: Doug Cox Assistant Editor: Marissa Rosado Executive Producer: Kelly Koppen Music Company and City: Yessian Music Composer: Brian Yessian, Michael Yessian Visual Effects Company and City: Spy, San Francisco Visual Effects Supervisor: Darren Orr Visual Effects Executive Producer: Lori Joseph Brand Director: Lindsay Menasco Business Affairs: Tricia Krasneski Director of Strategy: Anne Tway Strategist: Allison Farquhar
