Egg Films director Terence Neale’s latest ad for Chicken Licken Slyders will leave audiences asking, “Please, sir, can I have some more?” The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist — think M. Night Shyamalalalalalaalan.
Terence jumped at the chance to work on Chicken Licken, with its trademark off-centre approach to humor, again: “Chicken Licken is an amazing brand to work on,” says Terence, “You can feel the trust between the agency and the client. It creates an environment where everyone is working to produce the best possible outcome.”
His knack for directing performance shone through in all of the carefully chosen cast. He shared a special insight on working with children: “I think kids get intimidated when they feel like they are surrounded by people smarter than them, but thanks to the creatives and me, that wasn't a problem at all.”
Credits:
Title: ‘Orphanage’
Client: Chicken Licken
Agency: Net#work BBDO
City & Country: Johannesburg, South Africa
Agency Producer: Caroline Switala
Executive Creative Director: Rob McLennan & Graeme Jenner
Copywriter: Cara Messias
Art director: Clayton Swartz
Director: Terence Neale
Production Co & City: Egg Films, Cape Town
Producer: Rozanne Rocha-Gray
Director of Photography: Paul Gilpin
Post Production & City: Pudding (grade) Blade (online) BFX (3D)
Editor & Company: Evi Katz / Left
Music & Music Publisher: Robroy Music