The card is the first on what partners and clients look at acquaintance to the representative of the company. For this reason manufacturing of cards should be carried out by professionals, and the design of cards is obliged to be harmonious and modern. Possibilities of modern digital printing of cards allow to make representation production in deadlines.
Business cards is your reputation
Printing of business cards — one of the most offered services in the market of operative polygraphy. Practically each small printing house, each print-salon include manufacturing of cards in the list of the services. Cards are that production without which any company does not manage.
The corporate style of any enterprise includes business cards. And where as not at manufacturing of business cards to clear up imaginations in a scope of various grades and kinds of papers. Printing of business cards widespread enough service among printing houses.
Online printing of business cards
Company «PsPrint» offers services in design and printing of business cards: experts of the company are ready to develop both unilateral, and the bilateral card and also to apply non-standard decisions on manufacturing of cards. As well as any production of company «PsPrint», business cards can be ordered through the Internet, that considerably will save your time.
The charming lemonade tycoon we met last March in the HSBC "Lemonade" commercial is back in a new ad, this time our enterprising young girl stars in the "Lemon Grove" and she has grown her business globally.
The original ad introduced us to a young girl who accepted all currencies at her lemonade stand, attracting local and international customers. The latest spot takes her lemonade business global, showing the international supply chain and growth of her business. The lemonade titan travels to India to partner with an equally ambitious and entrepreneurial lemon trader. A young French lemonade seller enters the story, revealing that her home-grown business has expanded from an American front lawn to the global market...wonderful and fun to watch, the original is below.
Credits: Created by advertising agency JWT, London.
First Nacho Cheese, then Cool Ranch. What's next? The answer's more obvious than you think, especially if you happen to be surrounded by fire.
Credits: Client: Taco Bell Spot: "The World's Most Hottest Idea"
Agency: Deutsch, Los Angeles Group Creative Director: Brett Craig Creative Director: Jason Karley Creative Director: Josh DiMarcantonio Senior Art Director: Gordy Sang Senior Copywriter: Brian Siedband Director of Integrated Production: Vic Palumbo Executive Producer: Paul Roy Senior Producer: Mila Davis Music Supervisor: Dave Rocco
Production Company: Arts & Sciences Director: Matt Aselton Director of Photography: Nigel Bluck Executive Producer: Marc Marrie Managing Director: Mal Ward Line Producer: Scott Kaplan 1st A.D.: Craig Pinckes
Editorial Company: Cut and Run Editor: Jay Nelson Assistant Editors: Luke McIntosh and Sean Stender Senior Producer: Amburr Faris Executive Producer: Carr Schilling
Post Facility: MPC Colorist: Ricky Gausis
Visual effects Company: Method VFX and Online Artist: Jason Frank VFX Assistant Artists: Patrick Vollkommer Creative Director: Claus Hansen Producer: Stephanie Alllis Music/Composer: Massive Music (Music Festival scene only) AFM Stock Music (Airbrushing scene only)
Sound Designer Company: 740 Sound Design LA, CA Sound Designer: Rommel Mollina Assoc Producer: Jeff Martin Executive Producer: Scott Ganary
Audio Post Company: Lime Studios, Santa Monica, CA Mixer: Rohan Young Assistant: Patrick Navarre Executive Producer: Jessica Locke
End Tag Mnemonic: Method Studios-Santa Monica, CA Executive Producer: Robert Owens
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Account Management Credits: Group Account Director: Walter Smith Account Directors: Amanda Rantuccio Account Directors: Christi Johnson Account Supervisor: Steve Scutellaro Account Executive: McKenna Pickett Account Planners: Chief Strategic Officer: Jeffrey Blish Group Planning Director: Christian Cocker Traffic/Business Affairs: Director of Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Ken Rongey Business Affairs Manager: Nestor Gandia Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Sarah Brennan
The "Factory of Life" is the newest ad for the Infiniti Q50, apparently luxury never felt so liberating. The TBWA\CHIAT\DAY created spot is set in what appears to be a secret human robot assembly facility, as one of the robot nears the end of the assembly line, a group of car keys appear with the majority of them being for BMW and Mercedes-Benz. But our star robot liberates himself from the rest and chooses the sole Infiniti key to a Q50.
Credits: Advertising Agency: TBWA\CHIAT\DAY, USA Global Creative President: Rob Schwartz Chief Creative Officer: John Norman Creative Director: Nick Hine Senior Copywriter: Avi Klein Senior Art Director: Andrew Reizuch Executive Director of Integrated Production: Richard O'Neill Senior Producer: David Hoogenakker Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Robin Rossi Business Affairs Manager: Joyce Pierce Planning Director: Ryan St. George Account Planner: Carolyn Bishop Group Account Director: Daniel Pardo Management Supervisor: Bryan Reugebrink Account Executive: Danielle Patipa Traffic Manager: Jarim Lynn
Adv agency «Fred & Farid» has created a new adv print for «Schweppes» within the limits of adv campaign "What did you expect?". The show business star is an embodiment of bright charisma and extravagant style.
Isn't Your Business!
The 41-year-old Hollywood Star Uma Thurman became the new heroine of the Schweppes. The author of this advertising the ingenious photographer David LaChapelle. He loves provocative poses and crazy brightness of photos. So, Uma Thurman appears in photos of the master as the magnificent star arguing about the Schweppes.
The Polish winery Casa Mariol found a void in the world of business agreements, they believed that such agreements needed more than just ink. What to do, well you fill pens with wine of course, and not just any wine, it was filled with their finest Cabernet Sauvignon and sent out to potential clients with a pre-order form that you could use the wine filled fountain pen to fill out.
The family owned winery wanted to promote their fine wine as a business gift and rather than send potential partners bottles of wine the pens were packaged and sent out. The idea is actually rather brilliant, Casa Mariol filled the pens with a special ink based wine that they believe has a special bonding agent that creates stronger business relationships and we couldn't agree more.
The New York Jets locker room gets plowed over by a Pepsi Max truck in their newest commercial, the ad features Mark Sanchez and Rex Ryan along with the entire Jets team.
Credits: Advertising Agency: TBWA\Chiat\Day, LA, USA Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Marlon Hernandez Art Director: John Baker Copywriter: Chris Jones Executive Producer: Mila Davis Agency Producer: Lacy Plunk Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Supervisors: Andrew DeBenedictis, Andrew Krensky Account Executive: Brienne Monty Director of Business Affairs: Linda Daubson Business Affairs Manager: Laura Drabkin Talent Payment Coordinator: Nora Said
Vancouver, September 5, 2013 – DDB Canada is pleased to announce that the British Columbia Automobile Association (BCAA), after an extensive search, has selected the Vancouver office as its agency of record (AOR), responsible for the BCAA brand and its lines of products and services. As its new agency partner, DDB Canada will help BCAA drive new membership, introduce new products and further strengthen the organization’s relationships with its 800,000+ members across British Columbia.
“BCAA started in the area of roadside assistance, but has evolved into a multifaceted brand that places its members and customers at the heart of every service it provides,” says Lance Saunders, executive vice president managing director, DDB Canada, Vancouver. “When you truly look after your members and customers, like the way BCAA does, they can become strong brand advocates, harnessing the power of word of mouth, digital and social tools to spread positive messages. For an agency, this is a dream foundation to build from.”
Effective September 2013, DDB Canada/Vancouver will provide strategy, creative, media buying and planning services, in partnership with OMD Vancouver.
“We are excited to partner with DDB Canada,” says Heidi Worthington, senior vice president and chief marketing officer, BCAA. “At BCAA, we consider our agency as a strategic partner. DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide.”
About BCAA
BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 800,000 Members, BCAA provides an array of home, auto and travel insurance products, roadside assistance and Member savings at over 150,000 partner locations worldwide. J.D. Power has ranked BCAA “Highest In Customer Satisfaction among Home Insurance Providers in Western Canada” two years in a row (2012 and 2013) – details at jdpower.com. Now in its 107th year, BCAA has over $400 million in annual sales, 27 locations and over 900 employees. To learn more about the benefits of BCAA Membership, visit bcaa.com and for more information on the BCAA Road Safety Foundation visit bcaaroadsafety.com
About DDB Canada
Named Strategy’s 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a “total communications company” whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency’s integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital and social), Karacters Design Group, RAPP Canada (direct) DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
Bum cleavage is the subject of a humorous new campaign by 18 Feet & Rising to launch Polycell Quick Drying Polyfilla Spray, a new product by Polycell. The campaign, which launches next week online, uses wit and irreverence to show how the spray makes it easy to cover up unsightly cracks around the home. It is the first work by 18 Feet & Rising for the brand since picking up the business last year. The 30-second ad, called "No More Unsightly Cracks", reveals a man's bum crack as he bends over to do some DIY. His son, who is helping him, is asked to cover a wall crack using the new Polyfilla Spray. The film cuts to a close up shot of the dad's bum crack as he gets up, and it becomes apparent all is not what it seems. Samantha Balloch, Senior Brand Manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore. With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”
Credits: Ad Agency: 18 Feet & Rising Creative Director: Stephen de Wolf Creatives: Alex Delaney & Oli O'Neill Agency Producer: Emily Hodgson Julia Methold Account Director: Adrienne Little Strategic Business Lead: Rob Ward Director: Simon Willows Production Company: Blink Production Company Producer: Tiernan Hanby Executive Production Company Producer: James Bretton Editor: Mark Aarons Post Production Company: The Electric Theatre Company Post Production Company Producer: Helen Sutermeister VFX Supervisor: Andrew Stewart Colourist: Steffan Perry @ Framestore Sound Engineer: Tony @ Wave Studios
With the new face scanning technology for PS4 and Xbox One, James Harden calls upon The Beard Guru to help him put his best face forward.
Credits: In NBA 2K15, for the first time ever, you’ll be able to scan your face into the game. The closest the majority of us will ever get to experience what it’s like to play in the NBA, just got a whole lot closer. And to make sure you’re putting your best face forward, you might want to call in the experts. Advertising Agency: CP+B, USA Executive creative director: Sue Anderson Creative directors: Cameron Harris, Hoj Jomehri Senior art director: Nicholas Loftus Copywriter: Joel Kaplan Junior copywriter: Alex Behles Junior art director: Chad Ford Director of video production: Kate Hildebrant Executive integrated producer: Sloan Schroeder Integrated producer: Addison Born Production company: Far & Wide Director: HAM Line producer: Gabrielle Yuro Director of photography: Trent Opaloch Editorial company: Lost Planet Editor: Max Koepke Assistant editor: Federico Brusilovsky Post producer: Karena Ajamian Executive producer: Robert Owens Post production: Method Flame artist: Noah Caddis Mix company: Lime Studios Audio engineers: Matt Miller, Mark Meyheus Color design company: Company 3 Colorist: Stefan Sonnenfeld Group accound director: Ryan Skubic Content manager: Jake Welch Director of business affairs: Nancy Espinal Senior business affairs manager: Rebecca Williams Group director, planning: David Measer
Diet Dr Pepper sizzles for Summer in it's racy new ad featuring Josh Button.
Credits: Agency: Deutsch LA Production: - Country: United States of America Director: Craig Brett Director: Erick Mangali Chief Creative Officer: Mark Hunter Creative Director: Xavier Teo Group Creative Director: Brett Craig Art Director: Anthony Dimino Producer: J. Patrick McElroy Associate CD / Art Director: Erick Mangali Associate CD / Copywriter: Chris DiNinno Associate CD / Copywriter: Lehr E. Ryan Executive Producer: Ashley Hydrick Executive Producer: Lisa K. Johnson Executive Producer: David Glean Group Account Director: David Dreyer Account Director: Helen Murray DoP: greig fraser Visual Effects: Arsenal FX Post production: Arsenal FX Editing Company: Spot Welders Editor: Patrick Murphree Chief Executive Officer: Mike Sheldon Designer: Andrew Schreiber Post Production Producer: Pravina Sippy Director of Creative: Shaun Nichols Brand Manager â Diet Dr Pepper: Angela Snellings Director of Marketing: Leslie Vesper SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt SVP, Marketing: Andrew Springate EVP, Marketing: Jim Trebilcock Advertising Manager: Sharon Leath Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Ken Rongey: Senior Business Affairs Manager Senior Producer: Carolina Wallace Post Facility — COLOR ONLY: Company 3, Santa Monica, CA Colorist: Dave Hussey VFX Supervisor/Design: Lauren Mayer-Beug Flame: Mark Leiss and Terry Silberman Music/Composer: Elias Arts, Santa Monica, CA Creative Director-Dave Gold Executive Producer-Ann Haugen Composer-David Wittman Producer-Kiki Martinez Audio Post Company: Play Studios, Los Angeles, CA Mixer: John Bolen Executive Producer: Lauren Cascio Post: Mnemonic and End Tag CD/Product Director: Trevor Shephard DP: Tom Lazarevich Live Action Producer: Christy Lindgren Post Producer: Sabrina Elizondo Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne 3D Artist: Forbes Hill, Cody Smith CD Additional Deutsch Credits: Andrew DuBois, Account Supervisor Kate DeMallie, Assistant Account Executive Jeffrey Blish, Chief Strategic Officer Aileen Russell, Group Planning Director Abilino Guillermo: Director of Integrated Business Affairs
Rob Dyrdek performs some cool stunts in another Chevy 2012 Super Bowl Commercial, this one entitled "Stunt Anthem". The ad features all-new Chevy Sonic and this Sonic is up for some adventure as Dyrdek take's the Sonic first time skydiving, bungee jumping, kick flipping, and performing with OK GO. The song and music is "We Are Young" by the band Fun featuring Janelle Monàe.
Credits: Advertising Agency: Goodby Silverstein & Partners, USA Creative Director: Jeff Goodby Executive Creative Directors: Jamie Barrett, Hunter Hindman Associate Creative Director / Art Director: Nick Spahr Associate Creative Director / Copywriter: Jonathan Graham Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate Senior Producer: Michael Damiani Assistant Producer: John Riddle Agency Music Supervisor: Todd Porter Group Account Director: Todd Grantham Account Director: Steve Barry Account Manager: Brendan Pascoe Assistant Account Manager: Phong Tran Operations Director: Christine Piper Senior Business Affairs Manager: Karen Keoleian Business Affairs Associate Manager: Heidi Killeen Production: Biscuit Filmworks Director: Noam Murro Managing Director: Shawn Lacy Director of Photography: Jeff Cutter Executive Producer: Colleen O’Donnell Line Producer: Jay Veal Production Designer: Bruce McCloskey Editorial: Arcade Edit Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Kirsten Thon-Webb Post Production / VFX: Method Studio VP of Production: Gabby Grourrier Executive Producer: Stephanie Gilgar Sr. VFX Supervisor: Rob Hodgson VFX Supervisor / Creative Director: Benjamin Walsh CG Supervisor: Jason Schgardt Executive Producer: Gabby Gourrier Head of Production: Stephanie Gilgar VFX Producer: Krystina Wilson VFX Coordinator: Anastasia Von Rahl Lead Compositor: Dominik Bauch Lead Lighter: Kevin Sears Post Production / VFX: Method Studio Matte Painting: Mike James, Danny Janevski, David Woodland Senior Compositor: Gabriel Reichel Roto: David Orman, Ben Tanti VFX Supervisor: James Rogers Executive Producer: Andrew Robinson VFX Producer: Jayne da Costa Telecine: Company 3 Colorist: Stefan Sonnenfeld Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow Courtesy of Arista Records LLC Arrangement by Sony Music Licensing Written: Will Jennings, Richard Kerr Published: Irving Music / BMI MIX: Lime Studios Engineer: Rohan Young Assistant Engineer: Jeff Malen Producer: Jessica Locke
Sinethemba Mafukula, a photgrapher from South Africa shares his experience with the HP LIFE program and how it enabled him to market his passion for photography and develop it into a business.
Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".
The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott
Credits: Executive Creative Director: Patrick O'Neill Global Creative Director: Will Hammond Associate Creative Director: Mariota Essery Associate Creative Director: Scott Brown Executive Broadcast Producer: Guia Iacomin Assistant Broadcast Producer: Alicia Portner North American Group Account Director: Mark Hansen Account Director: Nicole Bray Management Supervisor: Jennifer De St Remey Account Supervisor: Sarah Larsen Account Executive: Kyle Webster Assistant Account Executive: Kacy Carter Director of Business Affairs: Linda Daubson Business Affairs Manager: Mimi Hirsch Talent Payments Coordinator: Nora Said Broadcast Traffic: Jerry Neill Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell IMPERIAL WOODPECKER – PRODUCTION COMPANY Director: Stacy Wall Executive Producer / Managing Partner: Doug Halbert Producer: Mary Livingston Production Supervisor: Marlo Verdin EDITORIAL COMPANY — WHITEHOUE POST Editor: Russell Icke Editor: Rick Lawley Editor: Dan Oberle Assistant Editor: James Dierx Assistant Editor: Brandon Porter Producer: Joanna Manning Executive Producer: Sue Dawson VFX – The Mill Executive Producer: Sue Troyan VFX Producer: Sabrina Elizondo Lead Flame: Phil Crowe
DDB New York just launched a new global campaign, featuring supermodel Miranda Kerr, for Reebok's new Skyscape shoe...and looks looks stunning in it.
Official Press: Reebok, the fitness brand at the center of women’s footwear innovations for more than 30 years, today revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape. Created using new materials and techniques for a feeling of unparalleled comfort, the international style icon kicks off a global integrated marketing campaign for the shoe, which is so comfortable, you’ll forget you have it on.
An everyday shoe for active and casual wear, Skyscape features 360 degrees of foam comfort in a fun, flirty silhouette that pairs perfectly with jeans, skirts or yoga pants. The challenge behind Skyscape was to create a stylish shoe that would keep women comfortable when they are on their feet all day running errands, meeting friends, commuting to work or going to the gym. Rather than just thinking about comfort underneath the foot, Reebok wanted the foot to be enveloped in comfort. In the research and development phase, Reebok looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras.
The Skyscape upper is crafted using the same manufacturing techniques and processes as molded foam bras, but using materials that have been optimized for the stresses and strains placed on the feet all day. The seamless, 2-way stretch material creates a soft, comfortable envelope around the top and sides of the foot, while allowing for natural foot movement and breathability. The sole of the shoe resembles cloud-like pillows, and provide cushioning, comfort and flexibility for all-day comfort. The flirty lace-up silhouette comes in a broad range of colors to match any outfit or mood.
A fully integrated marketing campaign featuring style icon Miranda Kerr will launch the shoe, which hits retail outlets globally in March. With TV, print, retail, PR an digital components, the campaign works on all channels to demonstrate the way Skyscape feels and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on. Both the film and static elements of the campaign playfully center on this idea and were brought to life by legendary fashion photographer Gilles Bensimon, who captured the static imagery, and famed music video director Dave Myers who shot the TVC. DDB New York is the creative agency behind the campaign.
“I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality,” said Miranda Kerr. “My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym, and because they’re lightweight and compact they’re also great for travel. Skyscapes come in a range of fashionable colors so there’s a pair for every outfit!”
Martina Jahrbacher, Head of Reebok Walking, commented, “Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape. It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry. At Reebok, we’re constantly looking for new ways to develop the best footwear and the innovative processes we’ve incorporated to develop Skyscape have created a shoe that you really have to try on to believe.”
Creative Credits: Ad Agency: DDB New York Campaign: “Layers Off” Client: Reebok Product: SkyScape Celebrity Spokesperson: Miranda Kerr
Chief Creative Officer: Matt Eastwood Creative Director, Art: Mariana Costa Creative Director, Copy: Julie Beasley Head of Production: Ed Zazzera Senior Producer: Heidi Baltzer Senior Business Manager: Lynda Blaney-Smith Global Business Director: Chris Tussing Management Supervisor: Damaris Marszalek Account Supervisor: Amanda Foderaro
Production Company: Radical Media Director: Dave Meyers Executive Producer: Jim Bouvet, Maya Brewster Head of Production: Frank Dituri Producer: Carla Tate
Editorial: Rock Paper Scissors Editor: Mikkel Neilsen Executive Producer: Eve Kornblum
Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.
The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.
"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."
Credits: Creative Advertising Agency: RKCR/Y&R, UK Executive Creative Director: Mark Roalfe Creative Partners: Pip Bishop, Chris Hodgkiss Business Director: Vicky Jacobs Producer: Jody Allison Production Assistant: Flo Clive Music Producer: Dan Neale Production Company: Partizan Director: Antoine Bardou / Jacquet Producer: David Stewart DOP: Andre Chemetoff, Damian Morisot Production Designer: Nick Ellis Editing House: Work Post Editor: Bill Smedley Post production: MPC Post Production Producer: Julie Evans Sound Studio: Wave Studios Sound Engineer: Aaron Reynolds Composer: Guy Farley
The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.
The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.
The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.
In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.
Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”
Credits: Project name: The Co-operative Funeralcare: ‘Smile’ Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband. Creative agency: Leo Burnett Copywriter: Graham Lakeland Art Director: Richard Robinson Creative Directors: Tony Malcolm and Guy Moore Executive Creative Director: Justin Tindall Planner (Leo Burnett): Ian Hilton Media agency: Rocket Media Planner (Rocket): Faye Turner Production Company: Academy Films Director: Peter Cattaneo Editor: Scot Crane, Quarry Post-production: MPC Audio post-production: 750MPH Exposure: National television; Press, Outdoor, online Press/Poster Credits: Designer: Tim Fletcher
MasterCard stands up to Cancer and goes running to raise money.
MasterCard follows Eric Stonestreet in the latest Priceless ads as he races to thank those who stood up to cancer just by paying for their meal with their MasterCard.
Credits: Advertising Agency: McCann XBC, USA Chief Creative Officer: Joyce King Thomas Executive Creative Director: Pete Jones Executive Producer: Kathy Love Executive Music Producer: Peter Gannon Senior Business Affairs Manager: Danielle Korn Business Affairs Manager: Paulette Reiner Production Company: Uber content Director: Fred Savage Director of Photography: David Jones Executive Producer / Partner: Preston Lee Executive Producer: Steve Wi Line Producer: Alexandra Lisee Edit: Cut and Run Editor: Jon Grover Assistant Editor: Adam Badonza Executive Producer: Rana Martin Audio Post: Sonic Union Mixer: Steve Rosen Music Editor: Mike Boris
A radiator valve manufacturing company decides to increase they're social media visibility in hopes of growing the business. FedEx and ad agency BBDO create a great new ad highlighting both FedEx's small business expertise and why you don't hire your son Brock and his crew to be the new Social Media Strategists.
Ad Credits: Advertising Agency: BBDO, New York Production Company: Biscuit Filmworks
Maria Sharapova, the 25 year old tennis star just got herself into the candy business with the launch of "SugarPova". "I think it’s important that any venture, business or otherwise, feel authentic," said Sharapova amid the frenzy of launch day. "As a little girl, I was awarded a lollipop after a good practice...I’ve had a love affair with candy ever since."
So what make's SugarPova different from any other candy? "We felt that there was an unmet market need for a fun, flirty, feminine candy collection that felt luxurious but was also accessible. Most candy is marketed to children--but grown-up children need their candy too," says Sharapova.
Look for some fun flavors in the collection: Flirty, Cheeky, Quirky, Silly, Sassy and Chic with fashionable and sporty shapes...and lots and lots of sugar.
SugarPova identity and branding by the ad agencies Dentsu, New York and branding agency Red Antler.
Company «PsPrint» offers services in design and printing of business cards: experts of the company are ready to develop both unilateral, and the bilateral card and also to apply non-standard decisions on manufacturing of cards. As well as any production of company «PsPrint», business cards can be ordered through the Internet, that considerably will save your time.
