Virgin Atlantic launches a great new ad campaign, "Fly In The Face of Ordinary" that celebrates the extraordinary talents of the airlines employees. The multimillion dollar advert highlights the amazing skills of the airline's staff of crew, designers, pilots and everyday pioneers.
The campaign launches as the airline expands it's domestic flying program in the United Kingdom with service between London Heathrow and Manchester, Aberdeen and Edinburgh. Virgin Atlantic is also looking for 150 new staff for the launch and the epic two minute commercial gives us an insight into the kind of people that make Virgin Atlantic "fly in the face of ordinary" and provide prospective passengers a welcome splash of red in a weary world of grey.
"Our advertisement is a powerful New Year message encouraging everyone to look again at young people and the talents they have to offer to businesses and industries all over the country. People are at the heart of Virgin Atlantic and this campaign celebrates them," said Sir Richard Branson, President of Virgin Atlantic and went on to say: "We're always on the lookout for gifted people to grow our business. Our staff hold the keys to the future of Virgin Atlantic; they work so hard, and we are delighted to dedicate this new advert to them."
Credits:
Creative Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Business Director: Vicky Jacobs
Producer: Jody Allison
Production Assistant: Flo Clive
Music Producer: Dan Neale
Production Company: Partizan
Director: Antoine Bardou / Jacquet
Producer: David Stewart
DOP: Andre Chemetoff, Damian Morisot
Production Designer: Nick Ellis
Editing House: Work Post
Editor: Bill Smedley
Post production: MPC
Post Production Producer: Julie Evans
Sound Studio: Wave Studios
Sound Engineer: Aaron Reynolds
Composer: Guy Farley