The "Factory of Life" is the newest ad for the Infiniti Q50, apparently luxury never felt so liberating. The TBWA\CHIAT\DAY created spot is set in what appears to be a secret human robot assembly facility, as one of the robot nears the end of the assembly line, a group of car keys appear with the majority of them being for BMW and Mercedes-Benz. But our star robot liberates himself from the rest and chooses the sole Infiniti key to a Q50.
Credits:
Advertising Agency: TBWA\CHIAT\DAY, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Creative Director: Nick Hine
Senior Copywriter: Avi Klein
Senior Art Director: Andrew Reizuch
Executive Director of Integrated Production: Richard O'Neill
Senior Producer: David Hoogenakker
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce
Planning Director: Ryan St. George
Account Planner: Carolyn Bishop
Group Account Director: Daniel Pardo
Management Supervisor: Bryan Reugebrink
Account Executive: Danielle Patipa
Traffic Manager: Jarim Lynn