So "How to Make a Car for an Unsafe World"? Safe from a falling piano, safe from a giant lizard with laser beams and of course zombies, well these two TV ads for the 2013 Dodge Dart will explain it all for you. Above is the How to Make a Car for an Unsafe World spot and below "How to Make a Great Car Interior" commercial with a flame throwing guy and kissing crash test dummies.
Credits:
Ad Agency: W+K Portland.
Guts. Glory. Ram. For the Ram Truck lovers here is the newest TV commercial entitled "Ram Heart"
Press:
Agency The Richards Group enlisted Lucky Twenty One directing duo The Chartrands and editorial house Lucky Post for a return to RAM country—, a place where heart, desire, conviction and fight never ride shotgun.
In collaboration with the agency’s creative team, The Chartrands, Lucky Post editor Sai Selvarajan, sound designer Scottie Richardson and colorist Brian Boungiorno, this spot pays tribute to the team at Ram who are moving “Heaven and Earth” to design, engineer and build the very best trucks.
Like the craftsmanship and depth of spirit highlighted in the commercial, this production personifies RAM’s Guts and Glory attitude and goes way under the hood to expose it.
Credits:
Ad Title: Ram “Heart”
Agency: The Richards Group
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Craig Mungons
Production Company: Lucky Twenty-One
EP: John Gilliland
Directors: The Chartrands
Editorial: Lucky Post
Editor: Sai Selvarajan
Sound: Scottie Richardson
Color/Finish: Tone Visuals (Brian Buongiorno)
Advertising agency The Richards Group recently collaborated with Lucky Twenty One directing duo The Chartrands to create a series of brand films that speak to the core audience of the RAM Commercial Line. The project was ideally suited to The Chartrands, who brought their background in photojournalism, docu style directing and talent for designed narratives to the experience.
Working closely with the agency creative team, The Chartrands captured the intensity and strength of the individuals who rely on the integrity of RAM’s commercial vehicles to get their jobs done at the highest level. Shot on location at pistachio and wind farms, the films are a tribute to hard working people and the vehicles to match. They also set the bar in the category with stark beauty, sweeping vistas and an emotional tenor that stays true to the brand’s signature: Guts, Glory, Ram.
As a creative I entered this project with a certain vision, as did the directors,” elaborates Brand Creative/Art Director Justin McCormick. “But what I love about The Chartrands is their ability to meld those two visions into a single creative collaboration. The Chartrands are very talented and approached the project with intense dedication and passion, and yet I never felt like an outsider to their creative force, but rather a partner in its creation. I think it comes from Marc and Mel being great, down to earth people, but also being genuine creatives that truly care about their craft.”
Credits:
Client: RAM
Agency: The Richards Group
Agency Producer: Sharon Chortek
Brand Creativde/Art Director: Justin McCormick
Copywriter: Mike Payor
Production Company: Lucky Twenty One
Director: The Chartrands
Post: Lucky Post
Editor: Marc Chartrand
Assistant Editor: Elizabeth V. Moore
Mix: Scottie Richardson
Graphics: Seth Olson
Music: Hum
The Ram Trucks "Farmer" commercial became an instant classic and one of the most popular ads after it aired during Super Bowl 47. Full transcript below:
Paul Harvey
And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.
God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.
God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.
God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."
It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk,. Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."
The ad is the work of creative ad agency: The Richards Group, USA.
