Dodge and the all new 2013 Dodge Dart has "New Rules". Great new 90 second commercial for the Dart created by ad agency W+K Portland, "How To Change Cars Forever" is a brilliant piece of work that all starts with an idea.
Watch for quick celebrity appearances by Tom Brady, Travis Pastrana and of course The Nerds.
Credits: Ad Agency: W+K Portland Creative Directors: Aaron Allen/Joe Staples/Michael Tabtabi Copywriter: Matt Rivitz/Justin Armour/Jared Elms Art Director: Tyler Magnussen/Devin Gillepsie Executive Producer: Corey Bartha Account Team: Thomas Harvey/Lani Riechenbach/Corey Woodson Executive Creative Directors: Mark Fitzloff/Susan Hoffman Agency Head of Production: Ben Grylewicz
So "How to Make a Car for an Unsafe World"? Safe from a falling piano, safe from a giant lizard with laser beams and of course zombies, well these two TV ads for the 2013 Dodge Dart will explain it all for you. Above is the How to Make a Car for an Unsafe World spot and below "How to Make a Great Car Interior" commercial with a flame throwing guy and kissing crash test dummies. Credits: Ad Agency: W+K Portland.
The Toyota Tacoma has earned quite a reputation among pickup trucks, which is quite a feat in a market that has been traditionally dominated by American brands like Ford, GMC, Dodge, and Chevrolet. And because competition is stiff in the segment, manufacturers often craft ads trying to convince consumers that their truck as the strongest and most durable currently available. While they all use words like “tough” and “rugged” to describe their vehicles, Toyota goes that extra mile in their most recent Tacoma commercial to bring those words to life. The ad provides a humorous twist to the theme of durability in what is sure to be one of the most memorable automobile commercials of the year. Set on a beach below a steep and rocky cliff, the commercial’s opening shot is of four young adults taking a joyride through the sand. Made to appear as if viewers are witnessing a home video, the truck’s passengers hoot and holler while their Tacoma kicks sand high into the air. The scene abrubtly ends as if someone began taping over the home video and cuts to a young woman, presumably the truck owner’s girlfriend, who begins to air her frustrations about “Mike” and his “precious four-by-four, hang-out-all-day with your stupid friends truck.”
She continues her rant making fun of Mike for describing the truck as “totally sick,” and her extreme jealousy is more than apparent to viewers. It immediately becomes clear she is going to teach Mike a lesson by showing him what she really thinks of his Tacoma. At this point, viewers are sympathizing with the young woman and probably thinking of their own significant others’ prized possessions. This sympathy turns to shock, however, when at the end of the girlfriend’s rant, she turns away from the camera towards the top of the cliff and yells “push it!” The 2012 Tacoma bounces and flips over boulders and outcroppings, at one point somersaulting repeatedly down the hill, and the whole time the girlfriend is wildly screaming her approval. A few seconds later, when the truck makes it to the bottom of the hill, it miraculously lands right side up and seems undamaged by its rocky decent. The girlfriend screams “Noooo!” and the commercial ends with these words on the screen, “Tacoma Double Cab: Toyota Get the Feeling.” Obviously the commercial is a hyperbole, no pickup truck would survive such a fall unscathed. However, with it’s comedic exaggeration, Toyota has created a vivid image in the mind of the consumer. The message that the Tacoma is the toughest, most durable truck available comes across loud and clear. This guest post was provided by Brittany Larson of Toyota of Turnersville.
Credits: Ad Agency: Saatchi & Saatchi, Los Angeles
Hyundai Sonanta Turbo, the "Stuck" commercial is one of a number of ads the car maker will be airing during Super Bowl XLVII. This one needs know description, just watch, enjoy, and think about all the times you have been in one of these scenario's yourself.
For those who just have to have an official explanation: "Stuck," a 30-second in-game spot running in the second quarter, takes viewers on a classic American road trip. In a tale told with observational humor and a little bit of empathy, viewers are taken on a journey through the eyes of a young couple as they encounter and get "stuck" behind some unexpected things on the road. But through it all, the Sonata Turbo allows them to dodge and quickly pass the obstacles with ease.
Credits: Creative Ad Agency: Innocean, USA Executive Creative Director: Greg Braun
