Dodge and the all new 2013 Dodge Dart has "New Rules". Great new 90 second commercial for the Dart created by ad agency W+K Portland, "How To Change Cars Forever" is a brilliant piece of work that all starts with an idea.
Watch for quick celebrity appearances by Tom Brady, Travis Pastrana and of course The Nerds.
Credits:
Ad Agency: W+K Portland
Creative Directors: Aaron Allen/Joe Staples/Michael Tabtabi
Copywriter: Matt Rivitz/Justin Armour/Jared Elms
Art Director: Tyler Magnussen/Devin Gillepsie
Executive Producer: Corey Bartha
Account Team: Thomas Harvey/Lani Riechenbach/Corey Woodson
Executive Creative Directors: Mark Fitzloff/Susan Hoffman
Agency Head of Production: Ben Grylewicz