A passionate new commercial for the Fiat Panda.
Questa è l'Italia che piace.
Arte. Inventiva. Talento costruttivo. Grandi imprese industriali.
Le cose che costruiamo ci rendono ciò che siamo.
Translation: New Fiat Panda. This is the Italy we like. Art, passion, hard work. The things we make, make us.
Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.
Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.
Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.
Students at Toronto's Humber College enrolled in the Creative Advertising Bachelor of Applied Arts program are creating some great work as we see in this print ad created for FIAT with a fun tag line "Drive Friendly."
See more student work at the programs gallery page HERE.
Credits:
Advertising School: Humber College, Toronto, Canada
Art Director: Iva Jericevic
Copywriter: Logan Broger
