ShowBusinessMan [Search results for fiat

  • FIAT “Body Paint” Print Ad in ESPN's Annual Body Issue

    FIAT “Body Paint” Print Ad in ESPN's Annual Body Issue

    A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.

    “‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

    “Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

    "We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

  • New Fiat 500 Italian Invasion Commercial

    New Fiat 500 Italian Invasion Commercial

    The British are coming, no wait the Italians are coming in the latest ad for the Fiat 500. Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

    Freedom to move and room to evolve. Introducing our 5-door offering from FIAT USA. A combination of standout Italian design and exceptional, everyday functionality make the FIAT 500L an inspiring addition to the FIAT 500 family.

    Credits:
    Creative Advertising Agency – Doner
    Spot Name – Italian Invasion
    Co-CEO, Chief Creative Officer – Rob Strasberg
    EVP, Executive Creative Director – Murray White
    Creative Director – Jason Bergeron
    Copywriter – Anthony Moceri
    Art Director – Alexander Drukas
    Executive Producer – Laurie Irwin
    Director of Broadcast Production – Jack Nelson
    Production Company – Supply and Demand
    Director – Paul Goldman

  • From Italy with Love | FIAT USA Commercial "Immigrants"

    From Italy with Love | FIAT USA Commercial "Immigrants"

    The latest ad for the Fiat 500 sends the full line of little 500's diving in into the ocean as they make their journey from Italy to the USA in the commercial entitled "Immigrants".

    The commercial features the music of Arianna and Pitbull song Torna a Surriento (Come Back to Sorrento) originally done by Ernesto De Curtis.

    "Immigrants tells the story Fiat's resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin." Says Olivier François, head of the Fiat brand and chief marketing officer at the Chrysler Group.

    FIAT "Immigrants" Credits:

    Ad Agency: Richards Group, Dallas TX
    Title: "Immigrants"

  • Two Sexy New Commercials For The Fiat 500

    Two Sexy New Commercials For The Fiat 500

    Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.

    Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.

    Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.

  • The Fatherhood FIAT 500 Sequel The Popular Motherhood Rap

    The Fatherhood FIAT 500 Sequel The Popular Motherhood Rap

    Fiat has just launched a brand new film entitled "The Fatherhood" the sequel to last year's viral success The Motherhood and takes a humorous look at being a dad, watch our hero dad take his kids out for the dreaded late night drive and attempt to sing his way to piece and tranquility. See the Fiat 500 Motherhood Mum Rap here.

    The Fatherhood Fiat 500 Remix is the work of creative digital ad agency: Krow Communications and Rubber Republic.

  • The Motherhood — The Mum Rap and a Fiat 500L

    The Motherhood — The Mum Rap and a Fiat 500L

    A mother raps "The Motherhood" song in Fiats newest commercial advert.

    Word to all the mothers out there. This one goes out to you...
    'The Motherhood' featuring Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis.

    You can find out more about the new Fiat 500L on Fiat's UK Facebook page, here.

    Credits:
    Creative Ad Agency: Krow Communications and Rubber Republic.

  • New Fiat Panda — This is the Italy we like

    New Fiat Panda — This is the Italy we like

    A passionate new commercial for the Fiat Panda.
    Questa è l'Italia che piace.
    Arte. Inventiva. Talento costruttivo. Grandi imprese industriali.
    Le cose che costruiamo ci rendono ciò che siamo.

    Translation: New Fiat Panda. This is the Italy we like. Art, passion, hard work. The things we make, make us.

  • New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

    New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

    In this testimonial for Environmentally Sexy we meet Kimberly, a mainstream, attractive American who hit the romance jackpot in her new match Fabrizio, an Italian eco-­‐fashion model. Although clearly in love with the down-­‐to-­‐earth Fabrizio and their life together in a solar-­‐powered love nest, we learn the sexiest thing about Fabrizio is actually not his looks, but his all-­‐electric FIAT® 500e that's just like him: shaped by fine Italian lines and powered by a heart of green.

    Uh am I the only one who thinks this ad really makes American women like Kimberly look stupid and oh I don't know...desperate? If anything it did make me laugh, still not buying a Fiat 500 though.

    Creative Credits:
    Integrated Creative Director: Jake Wheeler
    Creative Director: Boris Stojanovich
    Business Lead, VP: Alyssa Altman
    Account Lead: Alan J. Clisch
    Design Director: Alejandro J. Mendoza
    Tech Lead: Alejandro J. Toledo
    Project Manager: Ronald Alvarez
    Art Director: Stacey Fredrickson
    Producer: Veronica Guardian
    Copywriter: William Hughes
    Account Manager: Kelly A. Wilson
    Account Manager: Debbi Brasile
    Video Editor: Javier Urquiza
    Studio Manager: Ariel Belumio
    Designer: Lisa Trucchio
    Developer: Lior Gonda
    Developer: Michael Valeron

  • Charlie Sheen Stars in FIAT 500 Abarth House Arrest Ad

    Charlie Sheen Stars in FIAT 500 Abarth House Arrest Ad

    Charlie Sheen stars in the new Fiat 500 Abarth commercial along side the beautiful Catrinel Menghia who also appeared in Fiats Super Bowl ad. The Fiat 500 ad was created by Doner, entitled House Arrest actually makes Sheen's bad boy image look good as he asks "What do I get for good behavior?"

    Credits:
    Created by Doner

  • Toronto Ad School Creating Great Prints — FIAT "Drive Friendly"

    Toronto Ad School Creating Great Prints — FIAT "Drive Friendly"

    Students at Toronto's Humber College enrolled in the Creative Advertising Bachelor of Applied Arts program are creating some great work as we see in this print ad created for FIAT with a fun tag line "Drive Friendly."
    See more student work at the programs gallery page HERE.

    Credits:
    Advertising School: Humber College, Toronto, Canada
    Art Director: Iva Jericevic
    Copywriter: Logan Broger

  • FIAT 500 Abarth Seduction TV Spot

    FIAT 500 Abarth Seduction TV Spot

    Finally a great commercial for FIAT, the Seduction spot introduces us to the 500 Abarth..You'll Never Forget The First Time You See One. The guy in the ad wont soon forget the view the woman gave him either.
    Credits:
    Ad Agency: The Richards Group

  • The Fiat Bravo Wolverine Car Arrives In Brazil

    The Fiat Bravo Wolverine Car Arrives In Brazil

    Leo Burnett Brazil creates this print ad for the Fiat Bravo in Brazil promoting the upcoming release of Wolverine and the special edition Bravo made available to the market.

  • Charlie Sheen in Platton for new DIRECTV TV Commercial

    Charlie Sheen in Platton for new DIRECTV TV Commercial

    Charlie Sheen stars in yet another commercial, this time for the DirecTV Get Rid of Cable ad campaign. The ad, entitled "Platoon" takes some sap to a Turkish bath house where he runs into Sheen himself and they reenact scenes from Platoon.
    In case you missed the FIAT 500 spot with Charlie Sheen check it out here.

    Credits:
    Ad Agency: Grey, New York
    Client: DirecTV

  • Leica Alma — Award Winning "Soul" Short Film

    Leica Alma — Award Winning "Soul" Short Film

    The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

    The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

    Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

    Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

    Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

    The production company...
    In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

    Credits:
    Production company: Sentimental Filme
    Director: Vellas
    Director of Photography: André Faccioli
    Executive Producers: Marcos Araújo, Marcelo Altschuler
    Production Director: Eduardo Venturi
    Editing: Talles Martins
    Sound: Satélite Áudio
    Voiceover: Christine Behm
    Post-production: Sindicato VFX
    Agency: F/Nazca Saatchi & Saatchi
    Creative Directors: Fabio Fernandes | Eduardo Lima
    Art Director: João Linneu
    Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
    RTVC: Victor Alloza
    Accounts: Marcello Penna | Melanie Zmetek
    Planning: José Porto | Rafael Paes
    Approval | Client: Luiz Marinho

  • Miss Representation Calls Out Sexist Big Brands

    Miss Representation Calls Out Sexist Big Brands

    Miss Representation calls out big brands: Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Victoria's Secret, Svedka, American Apparel, Mentos, Burger King, Smirnoff, and even Barbie in an ad campaign to elimainate sexism in media and advertising.

    According to Miss Representation the media did not represent women well in 2012. A statement posted on their website states that "Miss Representation is committed to ending sexism in media, but 2012 was a rollercoaster year for the representation of women, with inspiring highs and frustrating lows".

    Shall we go back in time ladies? To a happier time? Let's do that shall we....