ShowBusinessMan:
smirnoff

Director David LaChappelle brought his usual style and flair to a new ad for Smirnoff Vodka called "Fluffed & Whipped," which features music from Thwak! Music UK, the London office of the noted music house company led by Creative Director Tony Verderosa

Thwak! Music provided on the raunchy blues track heard on the back end of the spot, representing the "Whipped" Smirnoff product. The music heard in the beginning provided by Human.

Creative Credits:
Client: Smirnoff
Project: "Fluffed & Whipped" TV: 30
Agency: J. Walter Thompson, New York
CCO: Peter Nicholson
ECD: Matt MacDonald/ Jeremy Postaer
Art Director: Eric Larkin
Director of Content: Sergio Lopez
Producers: Carrie Lewis / Andrea Curtin
Director of Music: Paul Greco
Sound Design: Alan Friedman
Audio Post Mix: Andy Green
HSI, Los Angeles
Director: David LaChappelle
Music Supervision/Music License: Thwak! Music UK
Additional Music License: Human Worldwide

Smirnoff launches it's "Crazy Nights" new TV ad created by JWT.

The song in the commercial, "Crazy, Crazy Nights" is a cover of the original Kiss song from 1987. It is sung by Sun For Moon and was arranged by Big Foote Music.
Credits:
Chief creative officer: Peter Nicholson
Executive creative director: Matt MacDonald
Creative director/art director: Scott Bassen
Art director: Paul Sidharta
Creative director/copywriter: Chuck Pagano
Copywriter: Juhi Kalia, Ai Lin Tan
Planner: Yusuf Chuku
Director of integrated production: Clair Grupp
Director of content production: Sergio Lopez
Producer: Andrea Curtin, Carrie Lewis
Director of music production: Paul Greco
Account executive: Amy Frisch, Sandra Ciconte
Project manager: Terea Shaffer
Director: Samir Mallal
Production company: Smuggler
Post-production: Lost Planet
Editor: Hank Corwin, Paul Snyder
Editing house: Lost Planet
Music: Big Foote Music
Song: “Crazy, Crazy Nights” (Paul Stanley, Adam Mitchell)
Media agency: Carat

In this innovating project for Smirnoff, called Mindtunes, three physically disabled music fans have created a Drum & Bass track, by using their brain waves as their only instrument. The track was produced by DJ Fresh.

The track ‘Mindtunes’ is available for download on iTunes and proceeds go directly to the Queen Elizabeth’s Foundation for disabled people.

This project enabled Andy, Jo and Mark, who are not able to play regular instruments, to create a rather unique piece of music, controlling musical software with nothing but their mind. By giving people a platform to express their creativity, like Mindtunes, Smirnoff wants to underline the brand’s believe that there is a creator in every one of us. That life is Yours For The Making.