Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA — I See You Baby.
Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball — those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs — they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.
Witness the trail of destruction Cristiano Ronaldo and his new Nike Mercurial Vapor IX football cleats leave behind as he explodes towards the goal in this new commercial by Nike.
Tiger Woods and Rory McIlroy hit the range in a new Nike commercial, "No Cup Is Safe". Tiger and Rory tee off in a battle that reminds us of the old Larry Bird vs Michael Jordan spot to see who has the best drive.
In a new commercial for Nike, "Hockey is Ours" some of Canada's best players like Steven Stamkos and P.K. Subban and a cameo from Russian star Alex Ovechkin team up with a bunch of local-rink players to declare that no matter what the NHL might do, they can't take away hockey.
Stamkos is shown holding up the spoils of a day spent ice-fishing, using frozen hamburgers as pucks, the ad also features appearances by Tessa Bonhomme and Sarnia Sting.
Credits: Written by Art Director Jed Heuer Directed by Tim Godsall
Introducing Nike Fuel Missions, the first game powered by your everyday movement via this movie style trailer/ad.
In a world conquered by cold, you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr.
Press: Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.
The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.
The Nike+ Accelerator will be based in Portland, Oregon, near Nike World Headquarters. Once the companies have been selected, Nike will provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.
Nike will also support the companies by providing access to a select list of Nike executives and external mentors. Mentors include Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss. The mentors will engage directly with participating companies during the Nike+ Accelerator. TechStars will facilitate the program, having successfully completed over 15 accelerator programs using their mentor-driven, deep immersion, three-month model. TechStars’ mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.
Visit nikeaccelerator.com for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March. press via:
Nike and the Michal Jordan brand "Jumpman23" want us to love the game no matter what. So, they give us a 2 minute epic web film featuring Dwyane Wade, Chris Paul and Carmelo Anthony. Credits: Ad Agency: Wieden + Kennedy,New York
New web film from Nike Running features a girl Alice who can't stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes.
Credits: Ad Agency: Wieden + Kennedy Portland Client: Nike Running Copywriter: Dylan Lee Copywriter: Icaro Doria Art Director: Guillermo Vega Producer: Felicia Glover Producer: Endy Hedman Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Agency Executive Producer: Ben Grylewicz Project Manager: Krissy Brunsman Production Company: Park Pictures Director: Glue Society Line Producer: Michelle Currider Editorial Company: Joint Editor: Kyle Valenta Post Producer: Shelli Jury Post Executive Producer: Patty Brebner VFX Company: A52 VFX Supervisor: Megan Meloth Flame Artist: Paul Yacono Titles/Graphics: W+K Studio Music Company: Nelson Riddle Song: Lolita Ya-Ya Mix Company: Eleven Mixer: Jeff Payne
Nike Running have been following Ellie Goulding around the world, making a film about her music and her running. Here's a sneak peak of the film which is launching soon. Credits: Advertising Agency: AKQA, USA Creative Directors: Jake Cooper, Simon Schmitt Account Manager: Sarah Meynell Agency Producer: Charlotte Davis Production Company: The Cartel Director: Paul Minor Producer: Anne Johnson Director of Photography: David Lanzenberg Original music: Ellie Goulding / Under The Sheets Remixed: Jakwob Taken from Ellie Goulding ‘Run Into The Light’ EP Polydor. 2010 Mix/Producer: Alex Metric
We wont be seeing Lance Armstrong and Nike together any longer nor as chairman of LIVESTRONG, the cancer non-profit organization he founded. Nike gave him the boot today and Lance stepped down from Livestrong via a Tweet. Nike is continuing to support Livestrong...Rough day for Lance.
NIKE STATEMENT ON LANCE ARMSTRONG
Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner.
Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.
Forged by time, heat and pressure the diamond inspires LeBron James' tenth Nike signature shoe is introduced with this new TV ad/commercial campaign.
Each colorway of the LEBRON X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.
Heat, time and pressure are three things James has faced, and they act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.
This is Neymar Jr. in his Hypervenom boots. This is what it’s like to try to stop him.
Creative Credits: Advertising Agency: Wieden + Kennedy, Portland, USA Creative Directors: Alberto Ponte, Ryan O'Rourke Copywriter: Dylan Lee Art Director: Bertrand Fleuret Producer: Jeff McDougal Agency Executive Producer: Matt Hunnicutt Visual Effects: Dan Williams Agency Producers: Jessica Staples, Endy Hedman Production Company: Reset Director: Johnny Green Editors: Kirk Baxter, Scot Crane Post Production Producer: Sean Costelloe Music: Wu-Tang Clan with Kool G Rap
The latest work from Nike Sportswear and long-time collaborator Royale, a digital design company with offices in Los Angeles and Seattle:
Royale’s incredibly detailed CG animation takes us on a fantastic voyage of the design and execution process of a hoodie, from threads being woven on a high-tech, circular-knit loom to its perfect fit on a person’s body. Nike Tech Fleece is a unique thermal fabrication that merges a smooth jersey with a synthetic spacer to create “Warmth Without Weight.”
“Nike wanted a piece that shows how an equal amount of technology goes into building its street wear as does its footwear,” said Brien Holman, ECD/Partner at Royale. “The actual process of creating such a lightweight fleece is what we wanted to focus on. We built a CG loom that would realistically spool hundreds of thousands of threads into one piece of fabric. The Tech Fleece Hoodie is constructed within this loom, giving extra attention to the elements that make it unique.”
The spot is running online at sites such as YouTube and throughout Nike’s media channels, which include its retail store screens, outdoor media and Nike.com.
Royale’s effort supports the launch of the Nike Tech Pack: Tech Fleece debut Fall/Holiday 2013 Collection, which is now available at Nike Sportswear retailers and Nike.com. Tech Fleece evolves the fit, feel and function of Nike’s most iconic sportswear silhouettes—such as hoodies, crewnecks and zip-up sweaters—to the fabric.
Production Credits: Production: Royale Director / Partner: Brien Holman Executive Creative Director / Partner: Jayson Whitmore Managing Director / Partner: Jennifer Lucero Executive Producer: Chris Volckmann Art Director: Jonathan Kim Designers: Jonathan Kim, Jen Olive Lee, Juliet Park, David Viau, and Patrick Clarke Previs Artist: Blake Beynon CG Supervisor / VFX Lead: Andy Moorer Technical Director: Steve Caron 3D Modeling: Juan Carlos Cuadra, Erick Schiele, Adam Rosenzweig 3D Environment: Brian Broussard, Craig Christian 3D Animators: James Lane, Aldrich Torres, Matt Guzzardo, Billy Maloney Visual Effects / Ice Artists: Ciaran Moloney, Leonard Koch, William Morrison Compositing Lead: Geronimo Moralez Compositors: Renzo Reyes, Dan Blank, Geronimo Moralez, John Cornejo, and Pency Kinnard Head of Production: Danielle Hazan Producers: Jamey Kitchens, Sean Sullivan
Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.
Hodgson and Riis (who work together at ad agency 18 Feet & Rising) launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com
Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.
Press:
Nike lobbyists to work with Reebok to shake up the women’s trainers market
15.08.13: Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.
Hodgson and Riis launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com
The pair, who work together at ad agency 18 Feet & Rising, sent a letter to Nike with their requests. Purple Unicorn Planet has its own hashtag #pleasejustdoit and Twitter feed @PunicornP
Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.
Meanwhile, Nike’s response to the campaign has been met with frustration and disappointment at PUP HQ. Nike sent a representative to meet with the pair to discuss PUP and subsequently issued the following statement:
"We have been in touch with Emily and Emilie and we find their campaign very interesting. We have always been and will continue to be supportive of feedback from our consumers. NIKE is committed to our sneaker community and will continue to work on offering new and exciting products."
Despite Nike’s stated commitment to the sneaker community, the brand has given no explanation to Purple Unicorn Planet and its supporters on why the women’s range is so limited, and there is no response to PUP’s goal. Emily Hodgson said: “It’s great to see someone step up. We’ve been delighted and amazed by the response we have received since we launched PUP. The fact that the people at Nike haven’t yet given us the answers we’re looking for is a disappointment.”
Emilie Riis said: “This is a big opportunity and failing to see it means you will be missing out. We want to collaborate with a brand that is taking the shortage in the category seriously. It’s great to see that we’ve struck a chord with so many women round the world who feel the same way we do, and we are driven by giving them a better trainer selection in smaller sizes.
The newest ad from Nike celebrates LeBron James winning back to back championships with the Miami Heat by allowing us to leave him a message...Wait for the beep. Leave your message at (305) 767-2226, no big surprise at the other end of the line though, all you will hear is a female voice say "thank you LeBron will see you next season. Goodbye!"
Credits: Creative Ad Agency: Wieden + Kennedy Portland Executive Creative Director: Joe Staples, Susan Hoffman Creative Director: Alberto Ponte, Ryan O'Rourke Executive Producer: Matt Hunnicutt Copywriter: Nathaniel Friedman Art Director: Jason Campbell
See how deceptive the Nike Hypervenom really is in the latest ad for Nike Football, spot title: "Deadly Breed". Below Nike and Brazil striker Neymar Jr. unveil the new Hypervenom football boot in Rio de Janeiro.
