ShowBusinessMan + Social Media Advertising

Diesel Will Tell You How Many "Days To Live" You Have

Diesel TimeFrames is launching a global campaign, by Crispin Porter & Bogusky, that inspires people to make the most of the time they are alive. A TV ad is supported by an online survey that calculates the number of days users have to live....Great another thing to stress about.
If you really must know you, find out how many days you have left to live,
so that you may waste them more bravely. Go to Diesels Facebook survey and answer all the questions truthfully for an accurate calculation.

Creative Agency: Crispin, Porter & Bogusky
Client: Diesel
Executive creative director: Matt Gooden
Creative director: Henrik Delehag
Art directors: Martin Jon Adolfsson, Philip Sinclair
Writer: Emma Penz
Planner: Wojtek Szumowski, Ruth Chadwick
Media agency: Mindshare
Director: Anthony Dickenson
TV production company: Pulse
Digital production company: Storythings
Exposure: TV, digital, out-of-home retail, social media.

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Diesel Will Tell You How Many "Days To Live" You Have + Social Media Advertising