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Ray-Ban

  • DDB Brussels Launches the #nofilterjustrayban Ray-Ban Project

    DDB Brussels Launches the #nofilterjustrayban Ray-Ban Project

    Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.

    In all major Belgian cities, trams have been redesigned into "Ray-Ban Test-Drive Trams" that let you discover the city through different Ray-Ban color lenses.

    Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travellers to share their pictures of the city with #nofilterjustrayban.

    Credits:
    Campaign: #nofilterjustrayban
    Creative Ad Agency: DDB Brussels
    Client: Ray-Ban Belgium (Luxottica Group)
    Marketing Manager: Dagmar Sleuwaegen
    Agency: DDB Brussels
    Creative Director: Peter Ampe
    Creation: Gertjan De Smet
    Account Manager: Gertjan De Smet
    Strategic planner: Maarten Van Daele
    Head of Digital: Geert Desager
    Online producer: Simon De Pauw, Sevenedge
    Experience Architect: Maarten Breda
    Graphic Designer: Arnaud Hemroulle
    Production company: Lijncom, JCDecaux, Clear Channel
    Photographer: Mary-Ann Koninckx, Yannick Tielemans
    Media: website, transit, social media

  • The Ray-Ban Instagram Limited Edition

    The Ray-Ban Instagram Limited Edition

    Ray-Ban introduces the the Instagram Limited Edition. Yup everything looks better with Instagram.

    "Everything looks better with Instagram".
    A cross-marketing product launch to make the world (and you) look better.

    Credits:
    AD: Mauricio Thomsen
    CW: Eduardo Dall' Oglio

  • Ray-Ban Collection

    Ray-Ban Collection

    Never Hide

    Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».

    Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.

    The Well-known Illustrators for the Well-known Brand

    Rare girl
    Ray-Ban
    Ray-Ban Wayfarer
    Sun glasses

    Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».

    The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.

    Ice Cream Wayfarer

    Related Posts: Art

  • Ray-Ban: the Ball with a surprise

    Ray-Ban: the Ball with a surprise

    Cult brand Ray Ban

    Ray-Ban And agency Cutwater San Francisco continue summer campaign "Colorize".

    The basic offer of a cult brand of sun glasses in this season are multi-coloured versions of the most known sun glasses Ray-Ban Wayfarer. Colour palettes in a collection infinite set which Cutwater and Ray-Ban have tried to show at the first stages of campaign. In the end of March on YouTube there was a roller about improbable abilities of a chameleon to change colour under colours of frame Wayfarer.

    Mockery at a chameleon

    In new virus preview trailer Cutwater has concentrated on one colour of sun glasses — on red.
    Two guys have thrown off a huge ball of red threads from the pickup. The ball has started to be unwound, going down on abrupt descents of streets San Franciscos and as a result has untangled the guy in red sun glasses Ray-Ban.

    Red ball of threads

    Related Posts: Brand