ShowBusinessMan:
GUINNESS BEER

  • The Cloud TV Ad for Guinness — Made of More

    The Cloud TV Ad for Guinness — Made of More

    Guinness presents "The Cloud" in their newest TV commercial. In the ad, a cloud breaks free from the petty squabbles of all other sky-dwellers and embarks upon a journey of self-discovery. Our hero travels over the seas, through power lines, inside cramped alleyways between buildings, and even inside a parking garage, cementing its individuality along the way.

    "The more he saw, the more he did," a narrator says of the apparently male mass of vapor as it hovers around the city like a parade float, thus exemplifying the brand’s tagline, "Made of More."

    Credits:
    Ad Agency: AMV BBDO, UK
    Copywriters: Alex Grieve Posters: Mike Sutherland
    Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
    Senior planner: Tom White
    Planner: Pete Zezulka
    Account: Crispin Butler
    AM: Paddy Heaney
    TV Producer: Olly Chapman
    Assistant: Holly Pienaar
    Media Agency: Carat
    Media Planner: Stuart Aplin
    Production Company: Gorgeous
    Director: Peter Thwaites
    Post-production Company: The Mill
    Retouching: Digital Light
    Model Making: Swell New York
    CGI: The Mill

  • New Guiness Africa Ad, "Made of Black"

    New Guiness Africa Ad, "Made of Black"

    This new Guinness Africa ad celebrates ‘Black’. Black is not a colour. Black is an attitude. It’s a mindset, it’s a way of life. Black represents the best of Africa. It features real people with real talent from Lagos, Accra and Cape Town to Nairobi, Gaborone and Johannesburg. People who are Made of Black are people who are Made of More.

    Featuring: Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon

    Creative Credits:  
    Brief:  Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.

    Advertising Agency: AMV BBDO, London, UK
    Creative Director: Mike Schalit
    Copywriter: Mike Sutherland
    Art Director: Antony Nelson
    Agency Planners: Alex Lewis, Tim Whirledge
    Agency Account Man: Michael Pring, Gau Narayanan, Jonny White, Rob Ronayne, Harriet Pinnington
    Agency Producers: Nick Godden, Holly Pienaar
    Media Agency: Carat
    Production Company: Rogue Films
    Director: Sam Brown
    Production Co. Producer: James Howland
    Post-production Company: The Mill
    Audio Post-production: Wave

  • Guinness "Paint The Town Black" Advert

    Guinness "Paint The Town Black" Advert

    On September 27th Guinness Beer lovers will be celebrating Arthur's Day, and with that a new advert entitled "Paint The Town Black." Arthur's Day you ask...It's simply a celebration in honor of Guinness' founder Arthur Guinness.

    The new global advert brings to life the remarkable spirit of Arthur's Day and encourages people from around the world to be a part of the annual celebrations by raising a toast to the man behind the iconic pint, Arthur Guinness.

    Credits:
    Agency: Saatchi & Saatchi London
    Client: Guinness
    Executive Creative Director: Kate Stanners
    Executive Creative Director: Paul Silburn
    Copywriter: Gavin Torrance
    Art Director: Danny Hunt
    Planner: Charlie Finnigan
    Producer: Rebecca Williams
    Production Company: Somesuch & Co
    Director: Daniel Wolfe
    Editor: Dominic Leung
    Editing Company: Trim
    Producer: Dougal Meese
    Post Production: Framestore CFC
    Audio Post Production: Wave