Mercedes-Benz, "Soul" Super Bowl ad debuts a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial. Dafoe's role is a devilishly good one, and using The Rolling Stones song "Sympathy For The Devil" sets the tone for what could be the creme de le creme of spots to air this year.
The only thing that could have made it better was if they but Lewis Hamilton behind the wheel of their Formula 1 race car at 1:10.
Mercedes-Benz is out with another 2013 Super Bowl teaser ad, Kate Upton is "The Object of Desire" in the 90 second teaser that headlines "Kate Upton Washes the New Mercedes CLA in Slow Motion." Unlike the "Diner" teaser ad which actually looks like something pretty good, this kinda sucks.
Before you get all crazy, check out the Diner spot HERE, it's actually what a teaser spot should be.
Here is a first look teaser ad for what we can expect to air from Mercedes-Benz during the 2013 Super Bowl.
The "Diner" teaser spot is set in an old New Orleans cafe, a powerful force is undeniably present, we do know that commercial will feature Kate Upton and Usher, the spot also features the Rolling Stones song Sympathy for the Devil.
This year, in an attempt to spread the word on their new CLA model with some help from supermodel Kate Upton. Created by ad agency Merkley + Partners, Upton will be sharing the 60-second spot with singer Usher. Filming already took place in and around New Orleans, where the city’s Mercedes-Benz Superdome will play host to Super Bowl XLVII. Previous press release have stated the ad to be “a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire.
Mercedes-Benz newest ad "The Journey." The spot features a young boy who takes himself on a journey and pretends to get lost repeatedly so the kind police officer can drive him home in Police Benz car.
The commercial features the music composed by "The German Wahnsinn Team" and vocals by Mia Spengler.
Credits: Ad Agency: Jung Von Matt Author: Andreas Bruns, Gunnar Heuwold Director: Andreas Bruns Producer: Dominko Gudelj DoP: Roland Stuprich Editor: Philipp Ostermann Production Design: Cosima Vellenzer Sounddesign: Domink Leube Music: Philipp Feit, Roman Rossbach Singer: Mia Spengler Post Production: Mark Dauth, Valentin Grünberg, Heiko Leitsch
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Credits: Advertised brand: Mercedes-Benz Advert title(s): Mercedes-Benz Blur Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” Advertising Agency: BBDO Toronto, Canada Agency website: http://www.bbdo.ca SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa VP, Account Director: Steve Groh Account Director: Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor
New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.
Credits: Advertising Agency: Jung von Matt AG, Stuttgart, Germany Creative Directors: Michael Ohanian, Jacques Pense Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker Account Executives: Verena Vogt, Sven Doerrenbaecher Copywriters: Tassilo Gutscher, Lennart Frank Illustrator: The Scope
A new commercial airing in China stars George Clooney and Chinese model Bonnie Chen for the Mercedes-Benz E-Class, yup it's a yawner. Credits: Ad Agency: BBDO (Beijing Office)
On Saturday 6 October, you can take part in #YOUDRIVE, a social media first. Using Twitter, you drive the action of a 3-part story, shown this weekend during the commercial break in the X Factor, to introduce the new A-Class. “Our strategy is led by the way consumers now interact with advertising,” stated David George, Marketing Director, Mercedes-Benz UK. “People no longer want just to listen to brands, they want to interact with them, that’s critical.” The campaign’s three ads are from Abbott Mead Vickers BBDO, the first two airing October 6 and the final 90-second ad broadcast Sunday, will recap the first two before revealing the concluding chapter. For the full #YOUDRIVE experience and to find out more visit youtube.com/youdrive
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
Magician Dynamo amazes Formula 1 legend David Coulthard in this Weapon 7 created work. Directed by Rubber Republic's Matt Golding watch as Coulthard races with Dynamo in a Mercedes-Benz SL63 AMG as he takes him on a lap he'll never forget. Would you let a blindfolded Dynamo near your SL63 AMG?
Mercedes-Benz sent fashion blogger Annie Vazquez into the streets of Miami to find the most fashionable Benz drivers.
And once she found them, her mission was to hand out exclusive invitations to Mercedes-Benz Fashion Week Swim. See how it all unfolded on the sun-soaked streets of Miami Beach.
Egg Films’ Bruno Bossi recently directed two spots for Mercedes-Benz. Hair and Colleague are follow-ons to Net#work BBDO’s award-winning radio campaign for Mercedes’ Attention Assist.
“Mercedes-Benz seldom makes TV ads for the South African market,” says Bruno, “so it was a great opportunity to work on an iconic brand. The subtle tone of the humour in these savvy scripts was also really appealing.”
Speaking about executive creative directors Jenny Glover and Brent Singer, he says, “It was great to work with a team who were really collaborative and I enjoyed bringing their scripts to life for them.”
Paul Gilpin shot the commercials, which were edited by Matthew Swanepoel at Priest.
Credits: Title: Hair Client: Mercedes-Benz Length in seconds: 30 First flight date: 25 April 2013 Advertising agency: Net#work BBDO Agency producer: Caroline Switala Exec creative director: Jenny Glover Exec creative director: Brent Singer Production co: Egg Films City & country: Cape Town, South Africa Director: Bruno Bossi Director of photography: Paul Gilpin Production producer: Kirsten Clarence Executive producer: Colin Howard Post production co: Black Ginger Editing company & city: Priest Cape Town Editor: Matthew Swanepoel Music Company: Pulse Music Composer: Doug Katsaros Exec Producer: Marc Algranti
BMW M5 — "Bullet" — High Performance Art. The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.
Formula 1™ legend David Coulthard and pro-golfer Jake Shepherd set a new world record — farthest golf shot caught in a moving car — with the help of the Mercedes--Benz SLS AMG Roadster. The car caught the ball 275 metres away from the tee.
This stunt was verified by Guinness World Records
Can a car go faster than an arrow? Hyundai's new thinking to discover new possibilities proves it can with the Hyundai Genesis Coupe vs an Arrow.
Challenge: The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from “Smart is not really a car” into being true believers and advocates of the Smart.
Solution: Our secret weapon: once you take the Smart for a ride, you’ll fall in love with it. Core audience’s weakest point: their big cars and all the problems they bring along.
Context: Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
Idea: At the peak of the driver’s desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the World’s worst traffic jams.
Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers – a 100% realistic test drive of the very car that could have saved them from all the hustle.
Results: 40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls
Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% — advocating Smart on their vkontakte and Facebook profiles
Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers
Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event
CREDITS: Brand / Title: Mercedes Benz AG – Smart Creative Ad Agency: BBDO Group, Moscow Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Deputy Creative Director: Sergey Kozhevnikov Senior Art Director: Darya Agapova Senior Producer BBDO: Valery Gorokhov Producer Assistant BBDO: Natalya Abzalova Animation: Kirill Kulygin Producer Park Production: Irina Lanskaya Director Park Production: Ivan Oganesov DOP Park Production: Georgy Leonov Managing Director Pelican Event: Elena Novikova Account Manager Pelican Event: Maria Stepkova Client Service Director: Christina Tancher Group Account Director: Anna Sokolova Account Manager: Yana Bader
The Volvo XC60, designed for real people and real people make fun of other real people as we see in the latest commercial for Volvo having some fun Mercedes-Benz.
Credits: Creative Advertising Agency: Arnold Worldwide Chief Creative Officer: Pete Favat Global Creative Director: Paul Stechshulte Creative Director: Luke Perkins ACD/Art Director: Maureen Gawron ACD/Copywriter: Carolyn Zigmund Producer: Bill Goodell Assistant Producer: Claire Townsend Business Affairs: Anne Joynt Planners: Keiron Monahan Strategy: Erika Hakansson Marketing Producers: Don Lane, Joe Roman, Marilla Lane, Tara Smith Production Company: Anonymous Content Production Company Executive Producer: Eric Stern Production Company Line Producer: John Benet Director: Malcolm Venville Cinematographer: Paul Cameron, ASC Editorial Company: Rock Paper Scissors Editor: Adam Pertofsky Colorist: Tom Poole, Company 3 Sound Designer: Mike Secher & Music Composers: Wolf At The Door Sound Engineer: Mike Secher VFX: Brickyard VFX Boston/Sean McLean, Dave Waller, Jimi Simmons
The "WOlf" is back in a new spot for the 2014 Mercedes-Benz CLA. Benz doesn't need to rise above the crowd. It's never been part of it. In the TV spot the new CLA shows its untamed character and proves that it is more than just a car — it is a statement...The multi colored Rocky Mountain bighorn sheep agree.
Print ad campaign from Mercedes-Benz; “DOG” and “FAT”, were developed by Ogilvy & Mather Colombia, to promote the Distronic Plus Technology, a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Benz in order to avoid an accident.
Creative Team: Ad Agency: Ogilvy & Mather Colombia Client: Mercedes Benz Product: Distronic Plus by Mercedes Benz Chief Creative Officer: John Raúl Forero Executive Creative Director: Juan Pablo Alvarez Creative Director: Julián Gutiérrez, Andrés Astorquiza Copywriters: Julián Gutiérrez, Juan Cárdenas Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto Retouch: Salamágica Chile Illustration: Sebastián Bautista
Mercedes-Benz faces its competitors, on a test-drive, that has not been seen yet.
And in the end it's the all new Mercedes-Benz Actros that really convinces the competition. The idea: We teamed up with a taxi service to collect people from the MAN and Volvo headquarters, with Mercedes-Benz Actros Taxi.
Credits: Advertised brand: Mercedes-Benz Actros Advert title: Actros-Taxi Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany CCO: Armin Jochum Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch Art Director: Sven Kratzsch, Marisa Brüser Head of Marketing: Sascha Thieme
BlackBerry signed a new sponsorship deal with Mercedes-Benz Petronas Formula 1 and their driver Lewis Hamilton as the team's new official mobile computing partner and collaborate on technical and marketing opportunities. The BlackBerry logo will be seen on the new F1W04 Silver Arrow, the entire team will be using BlackBerry devices throughout the season. Driver Lewis Hamilton welcomes BlackBerry to the team in the video clip above.
Ross Brawn, team principal of the Mercedes AMG team, welcomed BlackBerry to the team: "On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to Mercedes AMG Petronas. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding."
Frank Boulben, BlackBerry's Chief Marketing Officer said: "Formula One is all about precision engineering, design and innovation — three values that mirror the approach that's gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership." via:Crackberry.com
