Print ad campaign from Mercedes-Benz; “DOG” and “FAT”, were developed by Ogilvy & Mather Colombia, to promote the Distronic Plus Technology, a driving safety system that helps drivers to keep an automatic safe distance from other cars, or even stop the Benz in order to avoid an accident.
Creative Team:
Ad Agency: Ogilvy & Mather Colombia
Client: Mercedes Benz
Product: Distronic Plus by Mercedes Benz
Chief Creative Officer: John Raúl Forero
Executive Creative Director: Juan Pablo Alvarez
Creative Director: Julián Gutiérrez, Andrés Astorquiza
Copywriters: Julián Gutiérrez, Juan Cárdenas
Art Directors: Juan Pachón, Esteban Márquez, Andrés Astorquiza, Juanita Delvasto
Retouch: Salamágica Chile
Illustration: Sebastián Bautista