Mercedes-Benz, "Soul" Super Bowl ad debuts a star-studded cast including Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial. Dafoe's role is a devilishly good one, and using The Rolling Stones song "Sympathy For The Devil" sets the tone for what could be the creme de le creme of spots to air this year.
The only thing that could have made it better was if they but Lewis Hamilton behind the wheel of their Formula 1 race car at 1:10.
Mercedes-Benz is out with another 2013 Super Bowl teaser ad, Kate Upton is "The Object of Desire" in the 90 second teaser that headlines "Kate Upton Washes the New Mercedes CLA in Slow Motion." Unlike the "Diner" teaser ad which actually looks like something pretty good, this kinda sucks.
Before you get all crazy, check out the Diner spot HERE, it's actually what a teaser spot should be.
Here is a first look teaser ad for what we can expect to air from Mercedes-Benz during the 2013 Super Bowl.
The "Diner" teaser spot is set in an old New Orleans cafe, a powerful force is undeniably present, we do know that commercial will feature Kate Upton and Usher, the spot also features the Rolling Stones song Sympathy for the Devil.
This year, in an attempt to spread the word on their new CLA model with some help from supermodel Kate Upton. Created by ad agency Merkley + Partners, Upton will be sharing the 60-second spot with singer Usher. Filming already took place in and around New Orleans, where the city’s Mercedes-Benz Superdome will play host to Super Bowl XLVII. Previous press release have stated the ad to be “a tongue-in-cheek depiction of how far a person might — or might not — go to get their heart’s desire.
Mercedes-Benz newest ad "The Journey." The spot features a young boy who takes himself on a journey and pretends to get lost repeatedly so the kind police officer can drive him home in Police Benz car.
The commercial features the music composed by "The German Wahnsinn Team" and vocals by Mia Spengler.
Credits: Ad Agency: Jung Von Matt Author: Andreas Bruns, Gunnar Heuwold Director: Andreas Bruns Producer: Dominko Gudelj DoP: Roland Stuprich Editor: Philipp Ostermann Production Design: Cosima Vellenzer Sounddesign: Domink Leube Music: Philipp Feit, Roman Rossbach Singer: Mia Spengler Post Production: Mark Dauth, Valentin Grünberg, Heiko Leitsch
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Credits: Advertised brand: Mercedes-Benz Advert title(s): Mercedes-Benz Blur Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” Advertising Agency: BBDO Toronto, Canada Agency website: http://www.bbdo.ca SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa VP, Account Director: Steve Groh Account Director: Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc. Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor
New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.
Credits: Advertising Agency: Jung von Matt AG, Stuttgart, Germany Creative Directors: Michael Ohanian, Jacques Pense Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker Account Executives: Verena Vogt, Sven Doerrenbaecher Copywriters: Tassilo Gutscher, Lennart Frank Illustrator: The Scope
A new commercial airing in China stars George Clooney and Chinese model Bonnie Chen for the Mercedes-Benz E-Class, yup it's a yawner. Credits: Ad Agency: BBDO (Beijing Office)
On Saturday 6 October, you can take part in #YOUDRIVE, a social media first. Using Twitter, you drive the action of a 3-part story, shown this weekend during the commercial break in the X Factor, to introduce the new A-Class. “Our strategy is led by the way consumers now interact with advertising,” stated David George, Marketing Director, Mercedes-Benz UK. “People no longer want just to listen to brands, they want to interact with them, that’s critical.” The campaign’s three ads are from Abbott Mead Vickers BBDO, the first two airing October 6 and the final 90-second ad broadcast Sunday, will recap the first two before revealing the concluding chapter. For the full #YOUDRIVE experience and to find out more visit youtube.com/youdrive
Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.
Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.
The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.
Credits: Ad Agency: Goodby, Silverstein & Partners.
Magician Dynamo amazes Formula 1 legend David Coulthard in this Weapon 7 created work. Directed by Rubber Republic's Matt Golding watch as Coulthard races with Dynamo in a Mercedes-Benz SL63 AMG as he takes him on a lap he'll never forget. Would you let a blindfolded Dynamo near your SL63 AMG?
Mercedes-Benz sent fashion blogger Annie Vazquez into the streets of Miami to find the most fashionable Benz drivers.
And once she found them, her mission was to hand out exclusive invitations to Mercedes-Benz Fashion Week Swim. See how it all unfolded on the sun-soaked streets of Miami Beach.
