ShowBusinessMan:
sexy ads

What would you do to win a new Blackberry 10 SmartPhone? Model Deborah St. Pierre said she would do a BlackBerry Bikini Photo Shoot, and she did. The contest was run by The Blackberry authority site Crackberry.Com and here are the details from the site...

"To win a free BlackBerry 10 phone from CrackBerry.com, Deborah St. Pierre told us she would "do a BlackBerry-inspired bikini photoshoot". That immediately caught our attention. Longtime readers of CrackBerry will of course remember this Bikini + BlackBerry post that went into the CracKBerry history books as an all-time favorite. And even longer-time readers of CrackBerry will remember the epic-ness of our last What Would You Do contest, where we saw scantily clad pudding wrestling action take place in Times Square. Always wanting to up the CrackBerry ante, we declared Deborah a winner based on her entry submission and followed up with her to see how she wanted to execute on it.

Debbie let us know she's a BIG FAN of both BlackBerry and CrackBerry. And when we found out she lived in Miami, we put her in touch with our good friends at Capture Fashion to work with her to pull together the photo shoot. Check out the video above and the spread of photos below.

With BlackBerry 10 just around the corner, we didn't want to put any old BlackBerry Smartphones into the photos, so instead Deborah opted for BlackBerry, the fruit. But Deborah promised if everybody keeps the comments civil and positive and she gets lots of likes on the Youtube video, that she'll follow up with another BlackBerry photo shoot — next time with her BlackBerry Z10 in hand".

If you enjoyed the clip and photo shoot, show the lovely Deborah St. Pierre some love via her Twitter. Be sure to tell her Sylvia and Great-Ads sent ya over.

A tastefully erotic calender for Tikveš Winery, the project entitled "The Ultimate Seduction" is the work of young designer Ian Straaf Kevreshan.

Credits:
Tikveš Winery Calendar 2013 "The Ultimate Seduction"
Creative Agency: McCann Skopje
Concept / Creative Direction / Art Direction: Zdravko (Ian Straaf) Kevreshan
Head of production: Goran Dimovski
Producer: Igor Kusic
3D Art Direction: Ivana Milenkovic
3D studio: Bliss studio
Photographer: Andreja Damjanovic
Hair & Make up: Srdjan Petkovic
Costume: Sanja Zdravkovic
Making of: Aleksandar Jakovljevic

Everyone's welcome, even straight people. Yup, this is a new print ad campaign from ad agency R&R Partners for Las Vegas Convention And Visitors Authority.

LGBT advertising is nothing new. It’s been here for decades. For too long, brands have told us they’re “gay-friendly,” shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day. Las Vegas decided to do something different. To imagine a world where – every once in a while – we have to remind the heteros that Las Vegas still belongs to them, too…so long as they’re willing to share.

Credits:
Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Assistant Creative Director / Art Director:Mark Naparstek
Assistant Creative Director / Copywriter: Chris Hagan
Photographer: Brian Kuhlmann

Great-Ads looks back on Samsung Smart TV's spot "Seductive Motion" come behind the scenes with a sexy girl, a Smart TV, a stampede of men and see how they took over downtown Buenos Aires to create this great commercial with 12 million plus views to date. The lovely model is Angela Bellotte who also models for Victoria's Secret. Full commercial below.

Credits:
Ad Agency: BETC, London
Executive Creative Director: Neil Dawson
Production Company: RSA Films
Director: Mat Kirtby

Online retailer RedCoon launches yet another racy TV spot featuring the sexy It Girls. The ad, entitled "Quality" features celebrity chef Alfons Beck attempting to cook up a meal for the RedCoon girls but finds it somewhat distracting with all the models.

It Girls are: Micaela Schäfer, Jordan Carver, "bild.de advertising star 2013" Sandra Lang, Gina-Lisa Lohfink and Youtuberin "Sexy Julia".

See more ridiculously stupid yet surprisingly sexy Redcoon spots HERE.

The Axe Fireman ad. What's sexier than a Fireman? AXE women seem to go for Astronauts.
Apperantly nothing beats an Astronaut. Ever.

Credits:
Ad Agency: BBH London

Lenthéric Solo: Fail. Up your game.
Ad Agency: Bester Burke, Cape Town, South Africa

For Dettol hand sanitizer.
Ad agency: Havas Worldwide, Santiago, Chile.
via: copyranter

Don't let the stains tell the wrong story. Restaura Car. Car Cleaning.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis

Bliss Self-Foaming Body Wash. Really cares of your body.
Advertising Agency: Looma, Kishinev, Moldova
Creative Director/Art Director: Sergey Prokopchuk

AXE. The cleaner you are. The dirtier you get.
Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Richard Mcgrann
Art Director: Andy Clough
Photographer: Dimitri Daniloff

Rowenta Foot Massage. Spa For Your Feet...Or Foot Fetish.
Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Photographer: Mert Photo

Sanitol,Urinal. Touch him. And you touch everything he’s touched.
Advertising Agency: McCann Worldgroup, New Delhi, India

Boots Body Cream. For sexier knees.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Brazilian Beauty. Keep yourself tidy.
Advertising Agency: The Cavalry Melbourne, Australia
Creative Director: Tony Greenwood
Art Director: Craig Maclean
Copywriter: Tony Greenwood

New Remington bikini trim & shape.

In honor of May 4th, as “May the Fourth be with you!”, the Nerdist Channel came up with this video as nothing says celebrating Star Wars fandom like two lovely ladies with lightsabers. Directed by Seth Green, the “Saber” sequel delivers some good, “clean” fun involving super-sudsy saber action.

Yvonne Strahovski is the new face and skin of the new Coconut Sobe Life Water, the swimsuit model will appear in the 2012 Sports Illustrated Edition in nothing more than her skin art and a bottle of Sobe Lifewater.
A few behind the scenes photo's from the photo shoot below. Photography is by Raphael Mazzucco, ad agency is Motive, the campaign will also include TV, print and digital.

Discovered via The Denver Egotist.

Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

Both models are former Sports Illustrated swimsuit issue cover girls.

But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

Victoria's Secrets is having some big Semi-Annual Sale and this is the TV commercial featuring models Erin Heatherton, Doutzen Kroes, Candice Swanepoel, Adriana Lima and Lindsay Ellingson who will try to convince you to go.

Are you ready to save on your favorite Victoria's Secret bras, panties, sleep, beauty, and PINK?

Australian furniture retailer Freedom, unveils a risque TV commercial campaign featuring a an older couple admiring the furniture in their neighbors house in a peeping Tom style spot. The older couple seems to be admiring the furniture in an apartment across from their own as a sexy young couple get it on.

Tagline: "The Freedom Sale, For Whatever Turns You On".

Credits:
Creative Ad Agency: M&C Saatchi, Sydney Australia.

"Mount Franklin Lightly Sparkling" & Cozi by Jennifer Hawkins TV Commercial.

Mount Franklin has launched an initiative collaboration with Jennifer Hawkins’ swimwear brand, Cozi and sparkling beverage Australia's premium spring water bottler.

Credits:
Ad Agency: McCann

The lovely and very sexy Bar Refaeli takes a stroll in a Santa Claus suit through New York City in a new Christmas commercial for underwear maker under.me.
More images of Rafaeli in UnderMe underwear below.

"Twas weeks before Christmas and all through the City
A Supermodel Santa wandered, looking quite pretty.

After a long day of spreading comfort and joy,
She opened a box from her favorite boy.

To her surprise it filled her with glee,
The box was filled with her favorite things from under.me"

Enjoy the new Victoria's Secret 2012 Holiday "Favorite Things" TV commercial celebrating the VS holiday collection. This extended cut aired exclusively during the 2012 Victoria’s Secret Fashion Show and features models: Barbara Palvin, Candice Swanepoel, Behati Prinsloo, Erin Heatherton, Lindsay Ellingson Doutzen Kroes ( see more of her below).

The music is by Brie Stoner, song title is "My Favorite Things."

Come behind the scenes with Victoria Secret model Doutzen Kroes and the shoot at beautiful home in Newport RI. where the commercial was filmed.

Haven't had enough of the ladies yet? Well how about watching the VS models attempting to sing "Deck The Halls"?

Images and video property of VS.

Miss Representation calls out big brands: Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Victoria's Secret, Svedka, American Apparel, Mentos, Burger King, Smirnoff, and even Barbie in an ad campaign to elimainate sexism in media and advertising.

According to Miss Representation the media did not represent women well in 2012. A statement posted on their website states that "Miss Representation is committed to ending sexism in media, but 2012 was a rollercoaster year for the representation of women, with inspiring highs and frustrating lows".

Shall we go back in time ladies? To a happier time? Let's do that shall we....

Two new ads for the Fiat 500 Abarth, above is the spot "Topless" for the Cabrio model that features a lovely young lady enjoying the beach and a scorpion (what else would you expect) that cunningly unties her bikini top. The tagline for the Fiat 500c Abarth spot — small, wicked and now topless.

Below is the "Test Track" spot which is billed as the only electric that turns “you” on, the ad shows a female test-driver entering the passenger's side of the vehicle, then the car whips around a curve, losing control. The crew rushes to her rescue only to find her and the driver in a very precarious position. The new Fiat 500e: environmentally sexy.

Fiat's "Seduction" Super Bowl commercial is still our favorite, see it HERE.

A new ad campaign for AXE and their newest product Young/Mature. Get out those 3D glasses as the commercial uses some really nice stereoscopic 3D technology, but rest assured AXE loyalists it is still an AXE ad with sexy young men and women.

Credits:
Agency: Ponce, Buenos Aires
Client: Axe
Executive Creative Director: Ricardo Armentano
Executive Creative Director: Luigi Ghidotti
Creative Director: Mario Crudele
Creative Director: Lucas Cambiano
Art Director: Pedro Losada
Copywriter: Nicolas Zarlenga
Agency Producer: Brenda Morrison Fell
Production Company: Landia
Director: Maxi Blanco
Executive Producer: Claudio Amoedo
Production Director: Diego Dutil
Photography Director: Marcelo Lavitman
Editor: Pablo Colella
Post Production: Che Revolution Post
Music: George Barnett
Sound: Elefante Resonante

Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.

The companies press:
Redcoon starts with a large TV and online campaign into the Christmas shopping season
with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.

With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.

Broad spread on TV and online portals

The campaign seeks to brand redcoon.de be made ​​known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made ​​it through a multi-stage pitch against the competition.

Ann Summers, the UK based lingerie and novelty retailer launched their 2012 "Christmas For Grown Ups" TV ad campaign. Two ads began airing last night, above is the after 9PM version and below the after 11PM extended uncut version.
The advert was created in house, media planning and buying by Goodstuff, the ad was produced by Jo Tanner and Mark Howard at Us London.
This one is the uncut extended version that will only be airing after 11pm on TV in the UK, and most definitely NSFWish.

Mattress commercials aren’t typically known in ad land for being creative hotbeds, but an upstart Los Angeles-based agency has changed all that with a cheeky television campaign for mattress giant Sealy, Inc.

Last December, Arcana Academy opened with the North Carolina-based brand as its founding client and the following brief: launch the Optimum memory foam version of Sealy’s famous Posturepedic mattress, a product designed to compete with specialty mattress maker Tempur-Pedic.

So, the agency conceived several playful TV spots to remind viewers that mattresses are made for more than just sleeping. The tagline: “It’s better on springs. Whatever you do in bed, Sealy supports it.”

The campaign’s latest spots brim with simplicity and innuendo. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.

Similarly, “Good Neighbors” suggests much without showing anything. In the ad, mysterious noises emanating from the abode of an unseen owner of a Sealy Posturpedic begins attract several curious and irritated neighbors. What’s actually happening is never shown, so any inferences are entirely the viewers’ own.

Since Arcana Academy began working for Sealy, Optimum mattress sales have gone up. Tempur-Pedic’s stock price, meanwhile, dropped to nearly 1/3 of its value despite outspending its competitor by more than $150 million. Then, in a classic if-you-can't-beat-'em-join-'em move, Tempur-Pedic bought Sealy, Inc, forming the largest mattress consortium in the world.

Created by Arcana Academy founders and award-winning creatives Shane Hutton (ex-Modernista!) and Lee Walters (ex-Arnold Worldwide), the campaign has breathed new life into a sleepy category and attracted a more youthful, vibrant audience to the brand.

The agency is housed in a converted Victorian mansion in Los Angeles. Its offices’ Baroque interiors pay homage to its mysterious name: ‘school of secrets.’ The walls are adorned with gold leaf, esoteric antiques, strange artwork and of course, advertising trophies but underneath it all is a team that aims to give consumers a fresh perspective on familiar products.

“We started Arcana Academy because a window of opportunity had opened — the kind of window that, if it were ever to close, you would spend the rest of your life saying, ‘what would have happened had I jumped through?’ says Walters. “So we did.”

“We have no illusions about taking over the world,” adds Hutton. “We want to stay small, offer our clients highly personalized service and continue to give them more, for less, faster. If that sounds suspiciously like a promise of turning lead into gold, well, it is.”

Credits:
Title: Good Neighbors
Client: Sealy Inc.
Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Charles Wolford
Director: Arni & Kinski
Production Company: aWHITELABELproduct
Executive Producer: Annique De Caestecker, Ellen Jacobson-Clarke, Oliver Hicks
Post Production: Cindy Chapman, Les Sorrentino, Gizmo Rivera
Editor: The Whitehouse, Los Angeles — Heidi Black
Music: The Lodge

Title: Tester
Client: Sealy Inc.
Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Timmi Goldstein
Director:
 Blind/Greg Gunn
Production Company:
 Blind
Executive Producer:
 David Kleinman
Post Producer:
 S. Tobin Kirk
Editor:
 Justine Gerenstein
Music:
 Beacon Street Studios