The King Khalid Foundation in Saudi Arabia has created and run it's first ever psa ad for women's abuse. The print reads "Somethings can't be covered...Fighting women's abuse together".
Credits:
Advertising Agency: Memac Ogilvy Riyadh
Chief Creative Officer: Ossama El-Kaoukji
Creative Director: Scott Abbott
Art Director: Scott Abbott
Copywriter: Scott Abbott
Copywriter: Jimmy Youssef
Photographer: Ali Riffai
Account manager: Abdulrahim Bukhmssin