ShowBusinessMan:
PSA

  • Girls Scouts Speak Out Directly In New PSA Ad "Dear Mr. President"

    Girls Scouts Speak Out Directly In New PSA Ad "Dear Mr. President"

    Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.

    The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."

    "Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."

    "It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."

    The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.

    Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.

    "We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard."
    via: PR Newswire (http://s.tt/1yDq2)

  • "Road Rage" PSA Spot For Project Winter Survival

    "Road Rage" PSA Spot For Project Winter Survival

    www.projectwintersurvival.com is dedicated to providing Toronto's homeless and less fortunate with Survival Kits which in turn provide warmth and essential supplies needed for survival on the streets during the winter season.

    Credits:
    Agency: Blammo, Toronto
    Brand: Project Winter Survival
    Chief Creative Officer: Andrew Simon
    Copywriters: Michael Murray, Andrew Simon
    Art Director: Grant Cleland
    Account Executive: Amy de Merlis
    Agency Producer: Gord Cathmoir
    Production Company: Untitled Films
    Executive Producer: Chilo Fletcher
    Producer: Jenn Walker
    Director: Hubert Davis
    DOP: Chris Mably
    Production Manager: Brian Fletcher
    Edit: Rooster Post
    Editor: Dave de Carlo
    Online: Track & Field
    Flame Artist: Ernie Mordak
    Sound Design: Pirate Toronto
    Directors: Chris Tait, Stephanie Pigott

  • The Dutch Box and Market "Tolerance" To The World

    The Dutch Box and Market "Tolerance" To The World

    If we all would use a bit more Tolerance the world would be a better place claims SIRE the non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free.

    Credits:
    Advertising Agency: Doom and Dickson, Amsterdam, Netherlands
    Art Director: Marcel Frensch
    Copywriter: Rogier Mahieu
    Agency producer: Hanneke Kampschreur
    Director: Floris Kingma
    Production Company: CZAR Amsterdam
    Producers: Frank Coenen, Collin Maas

  • Akim "Thank You" Restaurant Commercial

    Akim "Thank You" Restaurant Commercial

    A great new ad for Akim, The National Association for the Habilitation of Children and Adults with Intellectual Disabilities. The simple yet so powerful "Thank You for treating us like regular people" commercial was created by Shalmor Avnon Amichay/Y&R Interactive for Akim who are celebrating their 60th year.

    Credits:
    Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
    Chief Creative Officer: Tzur Golan
    Executive Creative Director: Amit Gal
    Creative Director: Paul Paszkowski
    Art director: Arbel Berman
    Copywriter: Orit Bar-Niv
    Executive Client Director: Adam Polachek
    Client Director: Daniel Meirovich
    Supervisor: Anat Ruderman
    Account Manager: Inbal Stern
    Agency Producer: Sigal Nugasy
    Director: Gil Levanon
    Production Company: OG Productions

  • MADD Canada PSA "Impact"

    MADD Canada PSA "Impact"

    This holiday season MADD Canada informs the public that their victim support services are available and that they are here to support those who have lost a loved one or who themselves have been injured in an impaired driving crash with a powerful new PSA ad entitled "Impact — Victim Support."

    Credits:
    Brand: MADD
    Advertising Agency: Uber, Montréal QC, Canada
    Creative Director: Caroline Barrette
    Art Directors: Pascal Hamelin, Pascale Dufour
    Copywriter: Olivier Calonne
    Director: Jason & Carlos Sanchez
    DOP: André Turpin
    Production: Quatre Zéro Un
    Post-production: Motor
    Sound design: Boogie Studio

  • Ad Guy Creates NHL Boycott "Just Drop It" Viral Campaign

    Ad Guy Creates NHL Boycott "Just Drop It" Viral Campaign

    Hockey fan and commercial director (in that order), Steve Chase, is one of the three hockey fanatics behind the trending hockey boycott viral "Just Drop It." Frustrated by the recent lockout and the threat of more games on the chopping block, Chase along with fellow hockey buddies Christian Lalonde (a former pro player) and Mike Devlin (Creative Director/EVP of DraftFCB in NY), came up with the concept of making a simple video asking fans to boycott the NHL.

    What was once just an idea between friends is becoming an overnight international success. The grass-root campaign called "Just Drop It," asks hockey fans to take a pledge and boycott one NHL game for every one game the league takes away after Dec 21. The boycott goes beyond game attendance and urges fans not to purchase any merchandising or watch televised games.

    Media in the US and Canada have already shown their support by posting the video on
    their web pages and airing interviews with Chase. Hockey is in Chase's blood. An avid player and supporter of the minor league teams as well, Chase directed a campaign for hockey team Allen Americans. See the all the Allen Americans spots here.

    Team owner and NHL superstar Steve Duchesne approached Chase to create and direct the work. The resultant commercials masterfully underline how hockey players possess a passion for the game like no other. Recently quoted as "welcoming the challenge of creating ads in the digital culture," Chase wasted no time and let his passion and conscience drive him.

    Just Drop It's Statement: Visit their Facebook Fan page to join the cause. [link]
    The NHL and the players union have once again insulted the very people who pay their salaries. We the fans have the power to make them listen by taking the Just Drop It pledge. For every game they cancel after December 21st, we will boycott an equal number of games. They cancel 10, we boycott 10. No tickets, no TV, no merchandise. If you want to be heard go to our Facebook page and "like" us to pledge. You can also post your own pledge video. Make them JUST DROP IT!

  • Puppies Are Not Toys — PSA Spot by ASPCA

    Puppies Are Not Toys — PSA Spot by ASPCA

    The American Society for the Prevention of Cruelty to Animals has launched a new public awareness campaign in an effort to get people to stop buying dogs from pet stores.

    The ASPCA ads make it clear that puppy mills are horrible places for dogs, where pet shops often overstock the most popular breeds and keep them in an environment as uncaring as the warehouses that store their stuffed counterparts. These puppies suffer a similar fate to unsold toys, when they don’t find owners.

    Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you're actually supporting this very cruel industry. Visit www.nopetstorepuppies.com to pledge your support.

    Our canine friends have the support of cats too.
    Below, Cats across America are mad as hell. Why are they so angry? Just like us, cats are tired of the way their canine pals (yes, cats and dogs do get along!) are being treated in puppy mills.

    Website,Films and images created & copyright of the ASPCA

  • If Only Nurses Were Valued The Way Pro Athletes Are...

    If Only Nurses Were Valued The Way Pro Athletes Are...

    The Ontario Nurses Association (the union that represents almost 60,000 registered nurses and health professionals in Ontario), and Toronto based ad agency Doug & Serge idolize these health care pros much like sports superstars in print campaign.

    Press release:
    “We know and most Ontarians understand that nurses really are the most valuable players in health care,” says ONA President Linda Haslam-Stroud, RN. “Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care.”
    Haslam-Stroud says that, “Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care.”

    Credits:
    Client: Ontario Nurses Association
    Agency: Doug & Serge
    via: Osocio

  • 6 Disabled Squatters Preform "Our House" To Raise Awareness For Inclusie Invest

    6 Disabled Squatters Preform "Our House" To Raise Awareness For Inclusie Invest

    In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live on a waiting list. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be . People who like the campaign can squat along virtually, letting the house grow and grow.

    A big thanks to:
    Joyce, Leen, Dimitri, Peter, Gert, Sammy, (the actors), Guy Goossens (director), Theater Stap, Thomas Buelens, A-sound, Spots, Lucky Cameras, Base Camp Jules Logistics, Chiro Koekelberg, Jan Torsin (the pigeons), Hussein en Nathalie (the interns), Tiny, Gloriant, Michaël en Ruben, Sander Jansens (for the fire)

    Our House used courtesy of Union Square Music Ltd under exclusive licence from Stirling Holdings Ltd.
    Publishing Music Rights: Emi Music Publishing Services Belgium NV.

    Credits:
    Advertised brand: Inclusie Invest
    Advert title: You can't live on a waiting list
    Category: Non-profit
    Advertising Agency: TBWA, Brussels, Belgium
    Agency website: http://www.tbwa.be
    Creative Director: Jan Macken, Gert Pauwels
    Creative team: Bout Holtof, Geert Feytons
    Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
    Strategy: Vicky Willems

  • "Emily's Story" for the Children's Wish Foundation of Canada

    "Emily's Story" for the Children's Wish Foundation of Canada

    “Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.

    The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.

    Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.

    Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.

    Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.

    Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.

    Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/

    Credits:
    Agency: KBS+P, Toronto
    Creative Director: Dan Pawych
    Senior Art Director: John Roberton
    Copywriter: 
Cristina Simonetto
    Broadcast Producer: 
Clare Cashman
    Account Supervisor
: Adam McClare
    Account Executive: Paige Heathcote
    Animation and Visual Effects: Crush
    Creative Director: Gary Thomas
    Senior Designer & Animator
: 
Yoho Yue
    Senior Designer & Animator
: 
Julia Deakin
    Designer & Animator
: Jullian Ablaza
    Animator: Joel Tellier
    Illustrator & Assistant Animator: 
Ashley Barron
    Illustrator & Assistant Animator: Flavia Lopez
    Assistant Animator: Kyle Steffler
    Assistant Animator: Errol Colautti
    Senior Producer
: Janice Rebelo
    Executive Producer: Jo-ann Cook
    Music & Sound Design: Apollo
    Creative Director: Yan Dal Santo
    Sound Design: Harry Knazan
    Music Composers: Daenen Bramberger and Mike Wise
    via: GlossyInc.

  • Change for a Dollar

    Change for a Dollar

    Is he asking for Change, or is he asking for CHANGE?
    Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life
    Winner — Best Short Film — Maryville Film Festival
    Winner — Audience Choice Award — Gateway Film Festival
    Winner — Audience Choice Award — Moonlight Film Festival
    Nominated — Best Female Filmmaker Award — Action On Film Intl Film Festival
    Nominated — Sirrocco Award — Action On Film Intl Film Festival
    Nominated — Best Silent Film — BareBones Intl Film Festival
    Credits:
    Written and directed by Sharon Wright
    Director of photography/editor Kendal Sinn
    Composer Christopher Komsthoeft
    More about Sharon Wright Here.