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Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign.
Press:

Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect.
The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube.
“There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.”
The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video.
Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities.
Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest.
Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units.
Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships.
“We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.

ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org.
ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.

Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging.
“The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says.
After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way.
“Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”
That new approach can be seen in the PSA entitled “The Great Plastic Purge” — a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring.
The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.

This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.”
For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky — both 2D and 3D had to look consistent,” Lee says.
Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.”
Creative Credits:
Client: Natural Resources Defense Council — www.nrdc.org/oceans/plastic-ocean
Project: “The Great Plastic Purge” (2 minute PSA)
Agency: Natural Resources Defense Council, New York (client direct)
Animation/Design/Post: leftchannel, Columbus, OH — www.leftchannel.com
Executive Creative Director/President: Alberto Scirocco
Designers/Animators: Taehee Lee, Nick Schoener

Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.

The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."

"Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."

"It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."

The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.

Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.

"We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard."
via: PR Newswire (http://s.tt/1yDq2)

Serve Marketing has once again partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin. They worked with foster parents, foster children, college students and the surrounding communities to create the "Shelter From the Storm" campaign. A follow-up to last year's Silver Anvil nominated "Turn A Life Around" handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.

Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available. Through traditional and social media outreach, Serve was able to garner the attention of communities to join the events and support the cause. At these events, potential foster care parents were able to interact with other foster families to learn more about this unique parenting challenge and erase the negative stigmas that surround foster care.

"These kids’ lives are like being caught in a virtual storm every day," explains the campaign’s creator, Gary Mueller. "That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm."

"Our end goal in this campaign is to change the stigma about what it means to be a foster parent," Colleen Ellingson, CEO of the Coalition for Children, Youth and Families, says. "By getting out there, being visible in the community and giving passerby the opportunity to talk to real foster families, we hope to inspire people to make a difference in a child’s life and be their support system."

Credits:
Created by Serve Marketing — an all-volunteer, nonprofit advertising agency.
Print Credits
Art Director: Scott Krahn
Creative Director: Gary Mueller
Copywriter: Gary Mueller
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Terri Burmester

PSA Credits
Director: Rob Fischer
Exec Producer: Sue Karpfinger
Editor: Dave Kuhnen
Audio: Peter Batchhelder, Independent Studios

here is a great new ad from the creative ad agency Y&R, Peru for the League Against Cancer. The ad, featuring an attractive young lady at the beach in a typical beach like setting, add some Jaws theme music and unless you didn't read the ad title you would have been pleasantly surprised to learn this is a PSA for Cancer awareness.

Credits:
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabè
Art Director: Alejandro Bottas
Agency Producer: Fiorella Barrantes
General Manager: Eduardo Grisolle
Account Director: Manuel Ahumada
Account Executive: Gabriela Misari
Production: Chita Films
Director: Mikael Stornfelt
Photography / Camera: Beto Gutiérrez
Camera Assistant: Luis Enrique Cateriano
Assistant Director: Juan Diego Servat, Quique Anaya
Art Director: Brissa García Checa
Art Assistant: Wendy Gonzales
Line Production: Cecilia Bracco
Executive Producer: Diane Varela
Field Production: PSV Producciones

END7 asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a powerful new video. See how they reacted to people suffering from neglected tropical diseases. The Public Awareness (PSA) ad campaign, called "How to Shock a Celebrity" begins by showing us the reactions of famous actors and musicians watching video of tropical-disease sufferers, the clip then turns us viewers to watch.

Most people have never heard of these seven diseases, but as you'll see on the video, NTDs can be horrific and are a major reason why poor communities stay trapped in poverty. It costs just 50 pence to treat and protect one person for an entire year. Visit http://www.end7.org/ to take action today. We would love for you to join us on the journey to 2020 — together we can see the end!

END7 aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. A big problem is that NTDs affect neglected communities — the world's poorest people. So END7 is about providing them with a voice to help address a big problem. Emily Blunt ("Salmon Fishing in the Yemen," "Devil Wears Prada"); Eddie Redmayne ("Les Miserables," "My Week with Marilyn"); Tom Felton ("Harry Potter" series); Yvonne Chaka Chaka (South African pop star); Tom Hollander ("Pirates of the Caribbean," "Pride and Prejudice"); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video and are END7 supporters. Visit http://www.end7.org/ to join the fight.

The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.

Credits:
College for Creative Studies
Advertising Agency: Team Detroit, Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Directors: Vic Quattrin, Brandi Keeler
Copywriters: Joel Wescott, Maggie Cote
Photographer: Stock

From the Great-Ads inbox today: We are loving the voice of Izadora Molinari in this new psa spot for the Brazilian Institute of Hematology encouraging people to give blood.
Background
Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait.
Idea
To encourage people to donate blood, we created a internet video that uses the YouTube timeline as part of the idea, creating a link between the waiting time and the importance of getting blood to those who need it. In the video, the blood leaves the veins of the donor and enters the timeline, as it were an extension of the catheter, until it reaches the patient, who returns to life.

Credits:
Client: HEMORIO / INSTITUTE OF HEMATOLOGY
Title of Film: WAITING FOR LIFE
Advertising Agency: HEADS PROPAGANDA
Creative Director: FLÁVIO MEDEIROS / SILVIO MEDEIROS / FÁBIO MIRAGLIA
Copywriter: GABRIEL SOTERO
Art Director: SILVIO MEDEIROS
Production Company: PARANOID BR FILMS
Director: DANIEL SEMANAS
Conception and Animation: AMANDA GRAZINI / DANIEL SEMANAS / GUMA / PAULO STOKER
Audio Company: LUA NOVA AUDIO PRODUCTION
Music and Lyrics: TECO FUCHS
Musician: TECO FUCHS
Singer: IZADORA MOLINARI

Sporting New Eyewear Supports The Police
DDB Canada launches arresting campaign for the Vancouver Police Foundation

Vancouver, August 6, 2013 — Recently, the Vancouver Police Foundation launched its first communications campaign aimed to increase awareness and garner support for the charitable organization. The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.

Developed by DDB Canada’s Vancouver office, the goal of the integrated campaign is to raise awareness for the Vancouver Police Foundation and better connect the public to the police via a line of iconic, mirrored aviator sunglasses. These sunglasses not only serve as a visual symbol of support that Vancouverites can wear proudly, but they also play a central role to all of the creative aspects within this campaign.

“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” says Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”

The sunglasses play a primary role in two 30-second television spots, titled “Hoodslide” and “Deflated,” which kicks off the campaign and aims to drive sales of the sunglasses. Taking a humourous twist to popular TV police dramas, both spots drive viewers to buy the sunglasses in support of the Vancouver Police Foundation and visit the website to find out more about the organization and how proceeds benefit the community.

“In the short term, the goal of the campaign is simply to raise awareness for the Vancouver Police Foundation and show support for the VPD by wearing the sunglasses,” says Martina Meckova, executive director, Vancouver Police Foundation. “Our long term objective is to increase the membership of the Foundation and broaden the support base, so that more people in Vancouver can benefit from the work that we do in the community.”

A social media contest coincides with the campaign launch and invites people to submit photos of themselves wearing the sunglasses, along with the hashtag #VPDPartners for a chance to win a unique Ride-Along police experience. Symbolizing the solidarity between the people of the city and the Vancouver Police Department, the photos from the contest will be aggregated on the Department’s website as a visual tribute to the police officers.

“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” says Peter Brown, chair, Vancouver Police Foundation. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”

Print, OOH, television, social, digital, public relations and an on-air partnership with Global TV BC round out this integrated PSA campaign. The campaign was created pro bono by DDB Canada with generous support from the following production partners: Clinton Hussey for Photography, OPC // Family Style’s Director Jeff Low for the TV work, Post Pro Media for post-production services, Sean Milliken for talent casting, Wave Productions for audio services and Coastal Contacts for facilitating the production of the sunglasses.

The campaign also received help from DDB Canada’s media agency partner, OMD, who offered free services by arranging a combination of donated and discounted PSA buys with BC Business, Bell Media, CBS Outdoor, and Global TV, Postmedia, TV Week and Western Media Group.

The iconic, mirrored aviator sunglasses will be distributed by the police at community events, including Vancouver’s Fresh Air Outdoor Cinema, and are available for purchase starting August 1 from the Vancouver Police Foundation website for $20 each.

“The partnership between the community and police is fundamental to crime prevention and reduction efforts,” Brown adds. “It is through the Foundation that the citizens of Vancouver can support essential policing programs that may be beyond the immediate city budget capability, raise awareness of the outstanding contributions the VPD makes 24/7, and become partners in policing so together we can build stronger communities and make Vancouver the safest major city in Canada.”

A message from States United To Prevent Gun Violence calls for an update to our antiquated gun laws in this new psa from Grey, NY. Earlier this month Grey Canada created an equally powerful ad campaign for Moms Demand Action for Gun Sense In America.

Credits:
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock
Creative Reputation Manager: Rachel West
Vice President, Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Executive Vice President, Director of Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Associate Producer: Sam Howard
Production Company: Harvest
Director: Adam Goldstein
Executive Producers: Bonnie Goldfarb, Rob Sexton
Line Producer: Francie Moore
Director of Photography: Roman Jakobi
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects: Method Studios
Lead Flame Artist: Jay Hawkins
Matte Painter: Stella Ampatci
Visual Effects Producer: Jenn Dewey
Sound Design: Vision Post
Sound Designer: Ryan Hobler
Producer: Lindsay Brzowski
Music: G&E Music

A new PSA ad from the Coalition to Stop Gun Violence urging Americans to "Stand up to 'Stand Your Ground'" laws in 26 states across the United States.

Visit http://www.csgv.org/standup to sign a petition to your state legislators calling on them to oppose "Stand Your Ground" laws.

This holiday season MADD Canada informs the public that their victim support services are available and that they are here to support those who have lost a loved one or who themselves have been injured in an impaired driving crash with a powerful new PSA ad entitled "Impact — Victim Support."

Credits:
Brand: MADD
Advertising Agency: Uber, Montréal QC, Canada
Creative Director: Caroline Barrette
Art Directors: Pascal Hamelin, Pascale Dufour
Copywriter: Olivier Calonne
Director: Jason & Carlos Sanchez
DOP: André Turpin
Production: Quatre Zéro Un
Post-production: Motor
Sound design: Boogie Studio

www.projectwintersurvival.com is dedicated to providing Toronto's homeless and less fortunate with Survival Kits which in turn provide warmth and essential supplies needed for survival on the streets during the winter season.

Credits:
Agency: Blammo, Toronto
Brand: Project Winter Survival
Chief Creative Officer: Andrew Simon
Copywriters: Michael Murray, Andrew Simon
Art Director: Grant Cleland
Account Executive: Amy de Merlis
Agency Producer: Gord Cathmoir
Production Company: Untitled Films
Executive Producer: Chilo Fletcher
Producer: Jenn Walker
Director: Hubert Davis
DOP: Chris Mably
Production Manager: Brian Fletcher
Edit: Rooster Post
Editor: Dave de Carlo
Online: Track & Field
Flame Artist: Ernie Mordak
Sound Design: Pirate Toronto
Directors: Chris Tait, Stephanie Pigott

New public awareness campaign for A Child Is Missing entitled "Playtime Is Over." The ad is a bold and realistically terrifying look at what happens to many of our missing children around the world. The ad was created by the Ripple Branding Company for A Child Is Missing Alert.

Personally I found this commercial to be too hardcore at first, but after watching it a few times and allowing myself time to think about the work this charity does, and more importantly the reality of what happens to so many missing kids I was able to digest it. But it made me wonder if the ad would be effective in getting people to donate to the cause or make them close their eyes are run.

We reached out to Ripple Branding Executive Creative Director Douglas Tracy, and asked him if they were getting the same reaction to the ad: "Yes, actually we wanted to give people the chills in the most horrific way we could imagine and the actor really nailed his character and lines. So far everyone has had the same reaction, and I just hope that it translates into people taking action and donating to such a worthy cause."

Please share you're thoughts to the commercial and more importantly donate if you can, link below.

Campaign credits and special thanks go to:
Sherry Friedlander -Founder of A Child is Missing Alert
Douglas Tracy- ECD/copywriter Ripple Branding Company
Jonny Lumbley- Director
Max Gutierrez — Director of photography
Alexandra Thoridt- Art director
Floh Weckert- Senior Art director
Jean Yarjour- Animator
The Lodge Music- Music
Dave DeAndrea-VO

The 15th Annual STOP the Sexual Exploitation of Children and Youth Awareness Week was held last week in BC, Canada. Children of the Street, a not-for-profit organisation released the "I Shared a Photo", an online film raising awareness of sexual exploitation of teenagers. Held throughout British Columbia from March 11 through 17 to raise awareness to the importance of supporting communities in developing prevention, education, enforcement and intervention strategies to address the sexual exploitation of children and youth.

Credits:
Ad Agency: Cossette, Vancouver Canada
Creative director/copywriter: Michael Milardo
Art director: Bart Batchelor
Producer: April Haffenden and Andrea MacFarlane
Studio artist: Rob Horsman
Video and photographer: Clinton Hussey
Editor/sound designer: Chris Nielsen
Digital brand director: Kate Chalmers

Pro Infirmis the Swiss organization that helps those with disabilities conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty but it is a very different world when Fabian suits up in cuddly bear costume.
The music is by the band "The Band Of Horses" song title "The Funeral" from the album "Everything All the Time."

Retailer jcpenny launches the Great Futures Start Here ad campaign in support of the Boys and Girls Club featuring 21 prominent Club alumni including co-spokespersons Denzel Washington and Jennifer Lopez. Directed by Ron Howard with the video soundtrack from Beyonce's "I Was Here", written by Diane Warren.

From The Aids Council of Finland and ad agency McCann Worldgroup, Helsinki come two new ads reminding us just how important using condoms are. The ad's entitled "Places for Women" and "Places for Men" begin as what surely looks to be a romantic experience with a young couple, until the pin map symbol that we've grown to love pops up with a friendly reminder of just how many people have been to the region before you.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creatives: Jyrki Poutanen, Timo Silvennoinen
Graphic designers: Kari Mikkonen, Piia Seppälä, Kim Takala
Agency Producer: Jyrki Poutanen, Yrjö Haavisto
Production company: Ragnar Jansson Productions
Producer: Ragnar Jansson
Director: Ragnar Jansson
DOP: Niklas Nyberg
Editor: Ragnar Jansson
Animation: Fake Graphics / Sami Syrjä
Music: Husky Rescue
Sound: Marko Nyberg
On-line: Post Control / Markus Johnson
Camera assistant: Erik Ericsson
Styling: Patrik Brodin
Make up: Regina Törnwall
Others: Petteri Lillberg

The Rome based Latte Creative Ad Agency recently created a 2 minute PSA promo spot for Solidar entitled "Rights First".

Solidar is a European network of NGOs working to advance social justice in Europe and worldwide. The 59 member organisations in 25 countries which include national NGOs in Europe, as well as some non-EU and EU-wide organisations, brought together by its shared values of solidarity, equality and participation.

SOLIDAR voices the concerns of its member organisations to the EU and international institutions by carrying out active lobbying, project management and coordination, policy monitoring and awareness-raising across its different policy areas.

Credits:
Ad Agency: Latte Creative, Rome
Brand: Solidar
Advertising Agency: Latte Creative, Rome, Italy
Creative Director / Copywriter: Eugenio Orsi
Illustrator: Camilla Falsini
Animator: Emanuele Colombo

Oscar winner Adrien Brody narrates a powerful new video that sheds light onto the turmoil faced by great apes used by the entertainment industry for Peta's latest ad campaign.

A behind-the-scenes look at '98% Human', the powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.