here is a great new ad from the creative ad agency Y&R, Peru for the League Against Cancer. The ad, featuring an attractive young lady at the beach in a typical beach like setting, add some Jaws theme music and unless you didn't read the ad title you would have been pleasantly surprised to learn this is a PSA for Cancer awareness.
Credits:
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: André Toledo, Gino Bernabè
Art Director: Alejandro Bottas
Agency Producer: Fiorella Barrantes
General Manager: Eduardo Grisolle
Account Director: Manuel Ahumada
Account Executive: Gabriela Misari
Production: Chita Films
Director: Mikael Stornfelt
Photography / Camera: Beto Gutiérrez
Camera Assistant: Luis Enrique Cateriano
Assistant Director: Juan Diego Servat, Quique Anaya
Art Director: Brissa García Checa
Art Assistant: Wendy Gonzales
Line Production: Cecilia Bracco
Executive Producer: Diane Varela
Field Production: PSV Producciones