www.projectwintersurvival.com is dedicated to providing Toronto's homeless and less fortunate with Survival Kits which in turn provide warmth and essential supplies needed for survival on the streets during the winter season.
Credits: Agency: Blammo, Toronto Brand: Project Winter Survival Chief Creative Officer: Andrew Simon Copywriters: Michael Murray, Andrew Simon Art Director: Grant Cleland Account Executive: Amy de Merlis Agency Producer: Gord Cathmoir Production Company: Untitled Films Executive Producer: Chilo Fletcher Producer: Jenn Walker Director: Hubert Davis DOP: Chris Mably Production Manager: Brian Fletcher Edit: Rooster Post Editor: Dave de Carlo Online: Track & Field Flame Artist: Ernie Mordak Sound Design: Pirate Toronto Directors: Chris Tait, Stephanie Pigott
This holiday season MADD Canada informs the public that their victim support services are available and that they are here to support those who have lost a loved one or who themselves have been injured in an impaired driving crash with a powerful new PSA ad entitled "Impact — Victim Support."
Credits: Brand: MADD Advertising Agency: Uber, Montréal QC, Canada Creative Director: Caroline Barrette Art Directors: Pascal Hamelin, Pascale Dufour Copywriter: Olivier Calonne Director: Jason & Carlos Sanchez DOP: André Turpin Production: Quatre Zéro Un Post-production: Motor Sound design: Boogie Studio
Orchid, the testicular cancer organization and creative ad agency Fallon, London, team up to create "Bauballs."
Decorate your tree with some festive bravado and help a good cause by grabbing or sharing some Bauballs. We’ve teamed up with Orchid to create some Christmas tree ornaments that raise money and awareness of testicular cancer.
Get your Christmas BallSack and support the cause at www.checkyourbauballs.com
The American Society for the Prevention of Cruelty to Animals has launched a new public awareness campaign in an effort to get people to stop buying dogs from pet stores.
The ASPCA ads make it clear that puppy mills are horrible places for dogs, where pet shops often overstock the most popular breeds and keep them in an environment as uncaring as the warehouses that store their stuffed counterparts. These puppies suffer a similar fate to unsold toys, when they don’t find owners.
Puppies are not toys. And you should never, ever shop at a pet store that sells puppies. You see, most pet store puppies come from puppy mills—you know, those large scale breeding operations where dogs live in horrible conditions and never receive love. Well, every time you buy anything from a pet store that sells puppies, you're actually supporting this very cruel industry. Visit www.nopetstorepuppies.com to pledge your support.
Our canine friends have the support of cats too. Below, Cats across America are mad as hell. Why are they so angry? Just like us, cats are tired of the way their canine pals (yes, cats and dogs do get along!) are being treated in puppy mills.
Website,Films and images created & copyright of the ASPCA
In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. To make the public aware of that acute housing shortage, 6 disabled people decided to squat an old mansion in Brussels. Their motto? You can’t live on a waiting list. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatters also recorded their own version of Madness’ well-known hit Our House. The breath-taking video clip, performed by 1 blind, 3 people with Down syndrome and 2 wheelchair patients, was directed by Guy Goossens. The street of the squatted house was also recreated online on kraakmee.be . People who like the campaign can squat along virtually, letting the house grow and grow.
A big thanks to: Joyce, Leen, Dimitri, Peter, Gert, Sammy, (the actors), Guy Goossens (director), Theater Stap, Thomas Buelens, A-sound, Spots, Lucky Cameras, Base Camp Jules Logistics, Chiro Koekelberg, Jan Torsin (the pigeons), Hussein en Nathalie (the interns), Tiny, Gloriant, Michaël en Ruben, Sander Jansens (for the fire)
Our House used courtesy of Union Square Music Ltd under exclusive licence from Stirling Holdings Ltd. Publishing Music Rights: Emi Music Publishing Services Belgium NV.
Credits: Advertised brand: Inclusie Invest Advert title: You can't live on a waiting list Category: Non-profit Advertising Agency: TBWA, Brussels, Belgium Agency website: http://www.tbwa.be Creative Director: Jan Macken, Gert Pauwels Creative team: Bout Holtof, Geert Feytons Account team: Katrien Crabbe, Mieke Michels, Geert Potargent Strategy: Vicky Willems
“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.
The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.
Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.
Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.
Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.
Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.
Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/
Credits: Agency: KBS+P, Toronto Creative Director: Dan Pawych Senior Art Director: John Roberton Copywriter: Cristina Simonetto Broadcast Producer: Clare Cashman Account Supervisor : Adam McClare Account Executive: Paige Heathcote Animation and Visual Effects: Crush Creative Director: Gary Thomas Senior Designer & Animator : Yoho Yue Senior Designer & Animator : Julia Deakin Designer & Animator : Jullian Ablaza Animator: Joel Tellier Illustrator & Assistant Animator: Ashley Barron Illustrator & Assistant Animator: Flavia Lopez Assistant Animator: Kyle Steffler Assistant Animator: Errol Colautti Senior Producer : Janice Rebelo Executive Producer: Jo-ann Cook Music & Sound Design: Apollo Creative Director: Yan Dal Santo Sound Design: Harry Knazan Music Composers: Daenen Bramberger and Mike Wise via: GlossyInc.
Google wants a free and open web, by raising awareness about Open Internet issues globally, today releasing a video and hashtag campaign ahead of the International Telecommunication Union (ITU) global meeting in Dubai. The call to action:Starting December 3rd, the world's governments are meeting behind closed doors at the ITU to discuss the future of the Internet. Some governments want to use this meeting in Dubai to increase censorship and regulate the Internet.
Tell the world's governments you support a free and open web at http://www.google.com/takeaction. Then spread the word with #freeandopen.It is ours and it is free.A free and open worlddepends on a free and open web.And a free and open web depends on me.
In honor of Universal Children's Day, this beautiful ad comes to us from ad agency Grey (Germany) entitled "Lost Choir" for the International Children's Fund.
Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience. Credits: Brand: International Children's Fund Title: Lost Choir Agency: Grey Worldwide Düsseldprf, Germany CCO: Roland Vanoni CD: Mark Hendy & Neil Elliot Creative: Dominik Janning Art Director: Michael Kucharski Producer: Anne Parlesch Account Manager: Anna-Christin Saric Production Company: Parasol Island Producer: Kim Düsselberg DoP: Tim Neiser 2nd Unit: Lukas Remie Sound: Class Berger Post production: Dennis Guth Mastering: Marco Manzo, Studio Funk, Düsseldorf.
Metro (about Metro below) released this awesome public service / awareness campaign with a song, "Dumb Ways To Die" encouraging people to be careful around the trains. The animated spot comes complete with a website and Tumblr page with some fun GIF's from the song clip.
Metro is the name of Melbourne's metropolitan rail service. Melbourne’s metropolitan train network operates 203 six-carriage trains across 830 kilometres of track.
The train fleet covers more than 45 million kilometres per year servicing more than 230 million customer journeys. The Metro train network has 15 lines, 215 train stations and a loyal workforce of 4,200 rail professionals including train drivers, mechanical and electrical engineers, network operations specialists and customer service representatives.
A new online ad campaign entitled "Invisible Parents" for the organisation All Out, a global movement fighting for LGBT equality. Invisible Parents was created to raise awareness that same sex families are not legally recognized in Europe.
Viewers are encouraged to support the campaign by sharing the video on Facebook and on Twitter with the hashtag #InvisibleParents and visiting www.invisibleparents.eu to sign a petition to address this situation and ensure mutual recognition of same-sex families, wherever they are.
Credits: Directed by Mike Buonaiuto Music: 'In Your Arms' by Craig Sutherland Voiceover: Kate Hollowood of Sound Disposition Cast: Garry Mannion, Jessica Hopes, James McGregor Editor/Director of Photography: Arthur Lewin Executive Producers: Amber Christina Phillips, Gregor Schmidinger Behind The Scenes: Sam Milletti and Michael Sweeney Web Design and Development: Bradley Hall Online Marketing: ViralSeeding
An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is. This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.
Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.
SickKids campaign rallies community to come together to support children’s health“Together We Will” emphasizes strength in unity Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.
These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.
The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.
Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.
“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”
In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.
The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.
Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A: 60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.
There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.
The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.
The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.
Credits: Client: Sick Kids Foundation Agency: JWT, Toronto VP/Managing Director: Neil MacLellan Copywriter: Jed Churcher Art Director: Andy Brokenshire Agency Producer: Raquel Rose Account Director: Michelle Ching Production Company: Partners Film Director: Kathi Prosser Executive Producer: Aerin Barnes Line Producer: Amalie Bruun Director of Photography: Tico Poulakakis Editing Company: Panic and Bob Editor: David Baxter Music: Eggplant Producer & Music Director: Adam Damelin Producer: Nicola Treadgold
