Wonderbra wants to give women "the confidence to embrace the plunging neckline trend" with their new bra called the Ultimate Plunge. Wonderbra introduced the bra by installing a giant billboard at the Battersea Power Station in London of Adriana Cernanova wearing the new Ultimate Plunge.
Oh it gets better...A crane was set so women could bungee jump into Cernanova's mondo-cleavage.
Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.
Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.
